Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

AU# 298 - From Media to Membership: Patrick McCarthy on Leading Azione Unlimited Into the Future Apr 02, 2025

Show notes

SHOW NOTES

In this episode, we discuss:

Azione’s evolution and how it’s redefining what a buying group should be.
Mergers & acquisitions in the CI space—what they mean for business owners.
The power of community and education in helping integrators grow and scale.

Patrick’s passion for innovation and building strong industry relationships makes this a must-listen. So, sit back and enjoy my conversation with Patrick McCarthy. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au298

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU# 297: Leading with Accountability: Brad Larkin’s Playbook for Integrator Success Mar 26, 2025

Show notes

SHOW NOTES

In this episode, we discuss:

Extreme ownership in business and how Brad’s team lives by Jocko Willink’s leadership principles
Navigating economic shifts with rising tariffs, shifting budgets, and staying ahead of industry challenges
The power of peer collaboration and why networking with fellow integrators has been a game-changer for business growth

Brad shares some incredible insights on leadership, business strategy, and industry trends—so let’s dive in!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au297

About One Firefly

AU #296: Beyond the Homepage - Romi Kiriadre’s Strategies for an Engaging and Effective Website Mar 19, 2025

Show notes

SHOW NOTES

During this episode, we’ll cover:

The importance of regularly updating your website with new content, service offerings, and images, plus how frequently you should be making website updates
Why integrators should have dedicated solutions pages on their websites to showcase current service offerings
Six expert tips for dealers to make immediate improvements on their website

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Romi Kiriadre.

About One Firefly

AU #295: Evaluating Top Talent: Strategies for Making Effective Hiring Decisions Mar 12, 2025

Show notes

SHOW NOTES

In the webinar, we’ll cover:

Strategies for creating a structured interview process, and the types of screens and interviews you may use to evaluate candidates
The importance of evaluating for both skills and culture fit during interviews
Tips on how to ask tough, insightful questions that go beyond surface-level responses and help uncover a candidate's true potential

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can evaluate top talent for your business in 2025.

About One Firefly

AU #294: Sales vs. Marketing vs. Leadership: Can We All Just Get Along? Mar 05, 2025

Show notes

SHOW NOTES

During the show, the conversation covered:

Challenges and disconnects between sales, marketing, and leadership, and how to bridge the gap with better communication and collaboration
The value of trade shows for business growth, and each department’s unique perspective on their primary goals: from sales looking to close deals, marketing looking to increase brand presence, and leadership looking to build strategic partnerships
How AI and emerging technologies are shaping the AV industry, and how businesses should adapt to stay competitive

I really enjoyed watching these powerful women record this special episode, and I hope you do as well. Let's tune in to the discussion.

About One Firefly

AU #293: The Evolution of ProSource and the Future of AV with Jim Pearse Feb 26, 2025

Show notes

SHOW NOTES

In this episode, we covered:

How ProSource has grown into a leading group with nearly 600 members.
Jim’s lessons from scaling businesses and navigating challenges.
Tips for integrators to stay competitive with smart power and controlled lighting.

Jim’s expertise and vision for the future make this a must-listen for anyone in the integration industry. So settle in and enjoy my conversation with the one and only Jim Pearse. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au293

About One Firefly

AU #292: Marketing That Sells- How Life Events Shape AV Success with Kat Wheeler Feb 19, 2025

Show notes

SHOW NOTES

Here are a few of the key topics we covered:

How major life events—like buying a home, starting a family, or retiring—open doors for AV integrators to connect with customers in impactful ways.
Creative partnerships that help integrators align their services with life’s key milestones.
Practical strategies to shift your messaging focus from technical specifications to showcasing the lifestyle benefits that AV solutions deliver.

Whether you’re aiming to grow your audience, build trust, or drive sales, this episode is packed with actionable takeaways to help your business thrive.

So, let’s dive into my conversation with Kat Wheeler.

About One Firefly

AU #291: Scaling Success: Building a Nationwide AV Workforce with Frank Papayianis Feb 12, 2025

Show notes

SHOW NOTES

During our conversation, Frank and I explored some interesting topics, including:

How his journey from electrical engineering to launching Atlantis UGS shaped his approach to the AV industry.
The impact of evolving AV technology and the hybrid work revolution on commercial spaces.
His strategy to building and managing a team of over 100 full-time AV professionals across the U.S.

I’m confident you’ll enjoy this conversation and walk away with some great takeaways. Let’s dive in.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au291

About One Firefly

AU #290: Finding Top Talent: Proven Strategies to Discover Your Ideal Candidates Feb 05, 2025

Show notes

SHOW NOTES

In the webinar, we’ll cover:

How to define and document your ideal candidate profile in order to source individuals who meet your needs for skill set requirements, experience, and culture
How to leverage your existing team and personal networks to seek new talent
Best practices for sourcing talent through social media, job boards, industry events, technical and vocational schools, and more

About One Firefly

AU #289: Unlock New Opportunities at Light It Up Expo Jan 29, 2025

Show notes

SHOW NOTES

In today’s episode we cover:

About landscape lighting industry insights and trends.
Preview of the upcoming Light It Up Expo.
Looking for opportunities and how to elevate your business for 2025.

Join us on this episode to look out for the preview of the upcoming Light It Up Expo. Discover what makes this event a must-attend for anyone in the landscape lighting industry, featuring hands-on learning, inspiring panels, and opportunities to level up your business for 2025.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au289

About One Firefly

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