Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

AU #288: Debunking SEO Myths: Expert Insights with Jordan Littman Jan 22, 2025

Show notes

SHOW NOTES

Here are a few of the key topics we covered:

The difference between SEO and Google Ads, and how to use both for a well-rounded marketing strategy.
Why ranking fluctuations happen and what metrics really matter for measuring SEO success.
Actionable tips for setting realistic expectations, tracking performance, and evaluating the ROI of your SEO efforts.

Whether you’re looking to level up your digital marketing strategy or better understand the nuances of SEO, this episode is packed with value. Let’s dive into my conversation with Jordan Littman.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

AU #287: Building Trust and Tech: Smart Home Growth Strategies with Adam Zell Jan 15, 2025

Show notes

SHOW NOTES

In today’s episode, Adam and I cover a wide range of topics, including:

How Adam built long-standing partnerships that helped launch Boston Automations.
Adam’s insights into growing a team, adopting new systems like EOS, and focusing on what matters most: client trust.
Marketing strategies that make an impact, ranging from leveraging video and social media to implementing creative gifting campaigns that build strong relationships with architects, builders, and designers.

Adam’s story is proof that blending innovation with a human touch is a recipe for success in this fast-evolving industry. Let’s dive into my interview with Adam Zell.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au287

About One Firefly

AU #286: Attracting Top Talent: Proven Strategies to Build Winning Teams Jan 08, 2025

Show notes

SHOW NOTES

In the webinar, we’ll cover:

How to define your company’s brand identity in order to attract the right skills and culture fit candidates to your organization
How to create compelling job ads and calls-to-action
How to effectively position your brand through all the candidate research touchpoints

Visit the episode page on our website to get the audio recording of this webinar, the transcript, and the full video recording of the original webinar. Now let’s tune in to learn how you can attract top talent to your business in 2025.

About One Firefly

AU #285: Building Businesses and Changing Lives with Jamie Kozub Jan 01, 2025

Show notes

SHOW NOTES

In this episode, Jamie and I covered a range of engaging topics, such as:

His journey in transforming Oakville Sight and Sound and navigating multiple business ventures.
The power of community-driven initiatives and his leadership in the Burlington Dads nonprofit.
Strategies for balancing business success with impactful community service and volunteerism.

I thoroughly enjoyed this conversation and Jamie’s inspiring insights. I hope you do too. Let’s dive into my interview with Jamie Kozub.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au285

About One Firefly

AU #284: 2024 in Review: Growth, Challenges, and Vision at One Firefly with Taylor Whipple Dec 25, 2024

Show notes

SHOW NOTES

During this episode, we’ll cover:

2024 year end wrap up of Highlights for One Firefly
One Firefly’s greatest successes and biggest challenges this past year
What the future holds for One Firefly as we look into 2025.

I really enjoyed this special holiday addition of Automation Unplugged, and I hope you do as well. And now let's tune in to this end of year review with Taylor Whipple.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au284

About One Firefly

AU #283: Evolving AV: Scaling Growth and Embracing Lifestyle Tech with Chris Palmer Dec 18, 2024

Show notes

SHOW NOTES

In our conversation, Chris and I dove into some interesting topics, including:

How the custom integration market is evolving in Northwest Arkansas amid rapid growth and new customer demands.
The rise of lifestyle solutions like lighting control and motorized shades and the decline of centralized video distribution.
Strategies for breaking through growth plateaus, including the power of peer networks and buying groups.

This is a great episode for anyone interested in business growth, changing technology trends, and how community-driven relationships shape the AV industry. Let’s dive in!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au283

About One Firefly

AU #282: Strategic Business Planning: Unlocking Growth in 2025 Dec 11, 2024

Show notes

SHOW NOTES

In the webinar, we’ll cover:

How to set clear business goals for the year ahead
Marketing strategies to help stay top of mind with your existing clients and referrals
Marketing strategies to help attract new prospects and secure relationships with trade partners

About One Firefly

AU #281: Growing a Legacy: Mergers, Security, and Technology Insights with Ryan Cohen Dec 04, 2024

Show notes

SHOW NOTES

During this episode, we got into all sorts of topics, including:

Ryan’s experience navigating multiple business acquisitions in 2024, including the unique challenges of acquiring a family business
His perspective on recurring revenue to provide stability and growth in his automation and security business
The strategy and Ryan’s experience behind launching WestCo’s new website with One Firefly

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Ryan Cohen.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au281

About One Firefly

AU #280: Mastering Reputation: The Power of Reviews for Business Growth with Katie Frogge Nov 27, 2024

Show notes

SHOW NOTES

During this Q&A, we’ll cover:

How businesses can build and maintain a positive online presence through consistent reviews and responses.
How Google reviews and business profile activities impact local search rankings.
Actionable steps and techniques to collect and manage customer reviews effectively.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Katie Frogge.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au280

About One Firefly

AU #279: Designing for Impact: AV and Lighting Solutions with Keith Jones and Adam Kraemer-Dent Nov 20, 2024

Show notes

SHOW NOTES

During this episode we discuss:

Keith and Adam’s professional backgrounds and how they formed their business partnership.
Key strategies for seamlessly integrating lighting design into your projects.
How to leverage interactive virtual experiences to enhance the sales process.

I really enjoyed this conversation, and I hope you do as well. Let's tune in to this interview with Keith and Adam.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au279

About One Firefly

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