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    Business

    Let’s Talk Business

    Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

    Advertise

    Copyright: © Copyright 2019 Meny Hoffman. All Rights Reserved.

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    Latest Episodes:
    An Exciting Announcement with Scott Kahn Jul 25, 2022
    Show notes

    Are you ready to listen to the amazing changes that are coming up in the show? Since its inception, the Let's Talk Business podcast has been dedicated to helping entrepreneurs and business owners thrive. We believe that information is key, but we also believe that it's important to help business owners to start to take action. That's why we've introduced a new format and a new producer to the show, and we look forward to continuing to provide practical advice and help entrepreneurs and business owners grow their businesses.

    Let's welcome Rabbi Scott Kahn, formerly the dean of Yeshivat Yesodei HaTorah in Beit Shemesh, Israel, and the founder of Jewish Coffee House, a podcast network featuring podcasts that deal with issues in the Orthodox world. He is also the executive producer of JCH Productions, a podcast production company that partners with companies, organizations, and individuals who see podcasting as a critical vehicle to get their message to a wider audience. He is the host of several podcasts as well, including Orthodox Conundrum, Intimate Judaism, and the Baseball Rabbi. He lives in Ramat Beit Shemesh with his wife Aliza and their seven children.

    Key Highlights:

    [00:01 - 05:52] Opening Segment

    • Meeting Scott Kahn and his role at the Let's Talk Business Podcast

    • An overview of what changes are coming to the show

    • The reason why Meny to grow and improve the podcast

    • Keep providing quality advice to its listeners

    [05:52 - 12:54] An Exciting Announcement!

    • What the upcoming episodes will have

    • A better quality guests and questions
    • A segment where listeners can submit questions
    • Practical advice for business owners

    • Why Let's Business Podcast is different from other shows

    • When you can expect new episodes

    [12:55 - 16:18] Closing Segment

    • Subscribe to the show and get notified when new episodes are published

    Key Quotes:

    "My personal mission in life is I believe every person should be given the opportunity to succeed in life." Meny Hoffman

    "Great relationships start with a great conversation." - Meny Hoffman

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Business! Check out my new podcast on Apple Podcasts:

    https://podcasts.apple.com/us/podcast/lets-talk-business/id1469289551

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    3 Keys to Successful Sales with a Proactive Approach Jun 20, 2022
    Show notes

    What is a definition of a good salesperson? In this week's episode, our guest is Fred Diamond. He is the host and producer of the Sales Game Changers Podcast and is the co-founder of the Institute for Excellence in Sales (IES). He is also an advocate for Lyme disease treatment and is a frequent article contributor to LymeDisease.org. His books, "Love, Hope, Lyme" and "Insights for Sales Game Changers" will hit bookshelves on in July.

    In this conversation, we are reminded of the virtues a salesperson must have in order to become successful - a deep understanding of the customers' needs, the company's offers, and perceiving sales as a profession than simply a task to accomplish the quota. Fred Diamond also touches on the idea that it takes time for a salesperson to build trust with their customers. Listen closely as we discuss diversity in sales, how to create a successful sales process, and what makes a good salesperson in today's world.

    Listen and enjoy!

    [00:01 - 09:08] Opening Segment

    • Fred on cultivating his passion for sales
      • Working in high-tech marketing
      • Realizing the importance of salespeople
      • The urgent need for support in sales success
    • Check out Sales Game Changers

    [09:09 - 21:55] What it Takes to Be a Great Salesperson

    • Defining a good salesperson
      • Believe in the company and understand–
        • Customer needs
        • The product
        • Sales as a profession
    • How the little things matter
      • Realize that your offers may not be the right solution
      • Display proactiveness and show up as a partner for the clients
      • Building trust requires more than a couple of phone calls

    [21:56 - 40:42] Tips for Better Performance from Sales People

    • Fred's advice on establishing relationships with clients
      • People need solutions from people they trust
      • There is no need to play ballgames, just honest answers
      • Put yourself in the head of the customer
    • How introverts can outsell you
      • They think about the needs of the customers
      • They know that they need to engage with people

    [40:43 - 46:10] Closing Segment

    • The effects of world events on people's lives
    • Learn more about Fred with the Rapid Fire Questions!

    Connect with Fred

    Follow him on LinkedIn and check out his podcast, Sales Game Changers for more tips on successful sales strategies.

    Don't miss his recommendations - The Introvert's Edge by Matthew Pollard, The Big Leap by Gay Hendricks, and Man's Search for Meaning by Viktor E. Frankl.

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts:

    https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Key Quotes

    "The salespeople were the key. I had to support these people, I had to do things to make them successful by getting the right messaging in the marketplace, bringing the right products to market, and helping them target the marketing programs and their customers to accelerate the sales process." - Fred Diamond

    "A great sales call is one where the customer does 90% of the talking." - Fred Diamond

    "Sometimes, to be a great salesperson, you're not going to sell something, maybe you bring them a better solution." - Fred Diamond

    "The great sales professionals are conscious of having a diverse team to support their diverse audience." - Fred Diamond

    How to End Burnout, Gain Resilience and Change the World with Cait Donovan Jun 13, 2022
    Show notes

    Have you ever taken the time to do a deep and real examination of the true causes of burnout and how to heal them within yourself? In this week's episode, our guest is Cait Donovan, a Keynote speaker, one of New York City's leading burnout experts, host of "Fried – The Burnout Podcast," and author of the book "The Bouncebackability Factor". Her creative burnout recovery solutions have been shared with companies such as Lululemon, Nexthink, and Pepsi as well as featured on podcasts and online magazines such as "Forbes", "NPR," "Thrive Global," and "The New York Post".

    In our interview, Cait shares the three symptoms that you should consider as a red flag if you are suffering from some sort of burnout in your business or personal life. She also discloses what you could do to prevent burnout, and if you do see one, what are the items you could do to start getting back to yourself. This is an action-packed episode full of meaningful things that you need to know as business owners, employees, and companies and more importantly, for life balance. You don't want to miss this thought-provoking episode.

    Listen and enjoy!

    [00:01 - 07:51] Opening Segment

    • How Cait got to be the expert in speaking about burnout.
      • Her experience as a health care practitioner
      • Why she decided to write a book and start a podcast
      • She explains what burnout is
    • Check out The Bouncebackability Factor

    [07:52 - 23:18] Protect Yourself, Your Energy, And Your Time

    • The driving cause of a person to arrive at a burnout
      • There is a constant internal push to prove your value
    • Cait's outlook on the external and internal factors of a burnout story
    • The red flags you should be paying attention to
      • A shift in your ability to be physically active
      • More explosive emotions in the home
    • How pressure at home could also cause a full burnout for a person
    • What a person can do to speak about avoiding burnout, or delaying it
      • Burnout prevention strategies: do what you can to be healthy

    [23:19 - 36:47] The Bouncebackability Factor

    • Cait's advice leaders on how to support their people not to get to the stage of burnout
      • The importance of your value statement
      • Do not hire people that don't fit your culture
    • What a person can do when one of his employees is showing signs of burnout
      • Good communication
    • The reason why burnout is always reversible
    • Cait's insights about the role of social media

    [36:48 - 37:57] Closing Segment

    • Learn more about Cait with the Rapid Fire Questions!

    Connect with Cait

    Follow her on LinkedIn, and Instagram. Make sure to check out her website: https://www.caitdonovan.com/ and listen to FRIED. The Burnout, stories from people like you who've burnt out and come back to tell the tale.

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Key Quotes

    "The more I learned, the less I know." - Cait Donovan

    "We really have to look at burnout as a holistic system, and in a series of circles and internal causations, rather than a line of like A plus B equals C." - Cait Donovan

    "I honestly believe that lack of community is one of our massive cultural indicators for burnout.." - Cait Donovan

    The Six Essential Traits of a Successful Entrepreneur with Gino Wickman May 09, 2022
    Show notes

    Do you want to start an entrepreneurial journey, but you're doubtful about having the skill set to build a successful business?

    In this week's episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live.

    In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits. Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur. If you think you're an entrepreneur in the making, this episode is definitely for you!

    Listen and enjoy!

    [00:01 - 08:55] Opening Segment

    • Gino Wickman's background and work
      • His passion for what makes companies great, and entrepreneurs successful
      • His experience creating an operating system
      • The pure evolution and a journey of obsession
    • Make sure to check Entrepreneurial Leap

    [08:56 - 29:25] Getting The Leadership Team on The Same Page

    • The business mindset before and after EOS
      • The leadership team gets 100% on the same page with a clear vision
    • Getting clear with your core focus
      • Why does the organization exist?
      • What does it do in the world?
    • What motivated Gino going from the EOS to identify the entrepreneur
    • Gino's definition of what an entrepreneur is
      • The entrepreneurial range

    [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur

    • Gino breaks down the six essential traits of a try entrepreneur
    • What happens if you know there might be missing one or two of those traits
    • You're not an entrepreneur. It's all or nothing
    • Understanding the glimpse and what you're good at
      • Paint a vivid picture of what the life of an entrepreneur looks like
    • Gino's outlook on the point of mentoring
      • Find a mentor who is where you want to be
      • The mentor tracks
    • Take action and be patient

    [48:49 - 54:51] Closing Segment

    • What Gino could share for entrepreneurs about notetaking in general
    • Learn more about Gino with the Rapid Fire Questions!

    Connect with Gino

    Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Key Quotes

    "It's not that you don't have a vision, it's that you don't agree." - Gino Wickman

    "If you're someone who is absolutely passionate about entrepreneurship and want to be surrounded by entrepreneurship, but don't have the six essential traits, then, by all means, attach yourself to a true entrepreneur." - Gino Wickman

    "There's so much science on the power of writing from a standpoint of retention and creativity and what it does for your brain." - Gino Wickman

    How One Meaningful Minute Can Change Everything with Nachi Gordon Apr 11, 2022
    Show notes

    How much do you value meaningful content that helps you slow down and be more introspective? This week our guest is Nachi Gordon, the founder, and CEO of Meaningful Minute and co-host of the Meaningful People Podcast; a weekly opportunity for the Jewish world's meaningful and influential people to share their stories with the world. In our interview, Nachi walks us through his journey working in the sports industry and how he came up with the idea of creating the Meaningful Minute platform. He highlights the value of views on social media and how meaningful messages have the power to impact peoples' lives in a way you can't imagine. Nachi also discloses why it is always important to be ambitious and stay focused on what you want to accomplish in your life and business. This episode is full of inspiration, you don't want to miss it. Listen and enjoy!

    [00:01 - 12:00] Opening Segment

    • Nachi Gordon's background and work
      • Her passion for the sports management field
      • How he was certified with the NBA as a player agent
      • His experience being the youngest agent to have a player sign an NBA contract
    • How Nachi came up with the idea of creating Meaningful Minute

    [12:01 - 29:01] Why Being Focused and Ambitious is Essential

    • How Meaningful Minute became popular and well-known
      • Going from zero to 42.000 followers
    • Systemizing and building the structure around Meaningful Minute
      • Making the decision of investing in the platform
      • Starting to build a team
    • Nachi's outlook on how to maximize their potential with social media
    • How Nachi was able to have a strong relationship with his users
      • If you're passionate about something, just take the first step

    [29:02 - 40:53] Expressing What is not Sustainable and Healthy for Society

    • Nachi shares his insights about running a non-profit work or a for-profit work
    • Stories that have been impactful on Nachi's journey
    • Share the pain, not the pictures
    • Understanding the true value of views
      • The importance of looking introspect and your media intake
    • Nachi's most meaningful time in his life
      • Each day and each time in life there's a different message and

    [40:54 - 43:07] Closing Segment

    • Learn more about Nachi with the Rapid Fire Questions!

    Connect with Nachi

    Follow him on Instagram, WhatsApp, and Youtube. Make sure to check out Meaningful Minute, your link to what matters the most! Don't forget to listen to the Meaningful People Podcast.

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Key Quotes

    "Our goal is to create content that is meaningful, that can speak to people and draw you in for more." - Nachi Gordon

    "It's so important to constantly reevaluate what you have in front of you and not be afraid to pivot." - Nachi Gordon

    "We just created that organization that its total effort is to create meaningful content that can help people slow down in their daily lives." - Nachi Gordon

    Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino Apr 04, 2022
    Show notes

    Does your business strategy provide the quickest, easiest, and most effective way to grow your revenue and scale your business? In today's show our guest, Simon Severino, an author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast, has created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. In our interview, Simon shares his insights about how entrepreneurs can find areas of improvement in their companies in order to see fast execution. He also discloses some of the bottlenecks that CEOs face and what they can do to see their businesses thrive. Simon also touches on the importance of blockchain and why everyone should be part of it. You won't want to miss this incredible episode. Listen and enjoy!

    [00:01 - 06:26] Opening Segment

    • Simon Severino's background and work
      • His experience being a strategy advisor for over 21 years
      • Check out his show The Strategy Sprints podcast

    [06:27 - 27:37] How Bussines Owners Strategize for Their Growth

    • Simon explains what strategy is all about
      • The importance of having a strategy level and a tactical level
      • Why having micro strategizing moments is key
    • How business owners can get back to a real-time control
      • Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business
    • Simon's outlook on variable costs, fixed costs, and cash flow
      • Creating the 90 days strategy sprint method
    • How you can address the prices increase to not lose your next client

    [27:38 - 45:25] The Fastest Way to Increasing Your Bottom Line

    • Simon's advice for entrepreneurs that would like to have clients pay more
      • You just need to have 5 testimonies to raise your price by 25%
    • The ROL (Return on Luck) concept
      • Why do some people get lucky and super successful and others not?
    • The role of CEOs really to understand the culture and vision of the company
    • Simon's thoughts about the blockchain society
      • Why blockchain will change the world

    [45:26 - 48:02] Closing Segment

    • Learn more about Simon with the Rapid Fire Questions!

    Connect with Simon

    Follow him on Instagram, Twitter, and Facebook. Head to Strategy Sprints, and get your time and energy back with a one-to-one sprint coach!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Resources mentioned:

    • The Art of Peace and Happiness - Rupert Spira

    Key Quotes

    "You cannot stay in the game if you don't have micro strategizing moments." - Simon Severino

    "It's always great to have additional revenue streams if I if they are aligned with the core of what you do." - Simon Severino

    "You just have real estate and Bitcoin as hard assets, things that do not only not depreciate over time, but appreciate over time." - Simon Severino

    The Key to Understanding Your Numbers with Virtual CFO Advisor, Jacob Oberlander Mar 28, 2022
    Show notes

    How effective is your business strategy? Are you analyzing your numbers to make better decisions for the future? This week our guest is Jacob Oberlander, the Founder & Team Leader at Oberlander & Co, a firm focused on providing Virtual CFO Advisory in addition to traditional tax services. He is on a mission to try to explain to growing business owners the importance of setting goals, creating a budget, reviewing performance, and after-action reviews. In our interview, Jacob digs into how entrepreneurs should set their business goals and keep tabs on the numbers. He explains the difference between a bookkeeper, controller, and CFO and what companies need to have people performing those roles. He also remarks on the importance of not overspending on advertising or anything that can shrink your margins and discloses relevant information of the two industries he is currently focused on: subcontractors and e-commerce.

    Listen and enjoy!

    [00:01 - 07:44] Opening Segment

    • Jacob Oberlander's background and work experience
      • His passion for numbers and economics
    • Jacob's passion for accounting
      • Learn and understand from numbers
      • Starting his firm Oberlander & Co
      • Doing virtual CFO services

    [07:45 - 21:53] The Bookkeeper, Comptroller, and Virtual CFO

    • How people can know when their businesses need a CFO
      • It depends on the size or value of your business
    • Jacob's insights about the subcontractors and e-commerce industries
    • Numbers business owners need to pay close attention to
      • The cash flow ratio and profit margin
    • The difference between gross vs net profits of the company
      • Have decent margins and find a way to be profitable

    [21:54 - 34:49] Building a Healthy Business

    • The role of profitability and cash flow
      • Do long-term cash flow and plan your cash for 12 months
    • What systems business owners should use to track their numbers
      • Look at your inventory program
      • Have a good management program
    • Jacob's perspective of what a healthy business looks like in terms of net profit
      • How many months in reserve you should have cash flow and look at your debt

    [34:50 - 36:47] Closing Segment

    • Learn more about Jacob with the Rapid Fire Questions!

    Connect with Jacob

    Follow him on LinkedIn, Instagram, and Facebook. Don't forget to check Oberlander & Co to get a deeper understanding of taxes, finance, and small business best practices!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Resources mentioned:

    • Book: Free To Focus - Michael Hyatt.

    Key Quotes

    "The numbers tell a story." - Jacob Oberlander

    "It's not just about the numbers, it's your life." - Jacob Oberlander

    "If you start today with a mission, you understand what you're doing, you'll be successful." - Jacob Oberlander

    The Art of Being Remarkable in Your Business with Guy Kawasaki Mar 21, 2022
    Show notes

    What exactly is a Chief Evangelist?

    In business, we've embraced the idea that customers can be evangelists, but it's important to remember that employees and business builders can be evangelists too.

    Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He's the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.

    In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define "valuable" as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism.

    You won't want to miss this inspiring and thought-provoking episode.

    Listen and enjoy!

    [00:01 - 07:28] Opening Segment

    • Guy Kawasaki's life before Apple
      • His experience working in the jewelry business
    • Let's get to know Guy's background
      • Starting to be the chief evangelist of Canva
      • Being the host of Remarkable People Podcast
      • How Guy made the transition from jewelry schlepping to Apple

    [07:29 - 15:46] There's always an innovation based on the needs of the customer

    • What sets apart great salespeople from people that don't sell
      • Find something great to sell
      • Understand where the buyers come from
      • Be willing to take rejection
    • Guy's experience joining Apple Company
      • Apple's not the company used to be and it's more than a trillion dollars
    • Guy shares his insights about what being an entrepreneur means
      • A person who creates a product/service that people don't even know they need

    [15:47 - 28:29] Making People Remarkable

    • Skills leaders need to make a company an empire
      • The lessons of Macintosh and Steve Jobs
    • How Guy bridges the gap between delegation and letting people be autonomous
      • Both skills are necessary but you should know when to do which one
    • What Guy does as the chief evangelist of Canva
      • It's about empowerment and democratization of design

    [28:29 - 30:40] Closing Segment

    • Learn more about Guy with the Rapid Fire Questions!

    Connect with Guy

    Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Resources mentioned:

    • Book: If You Want To Write - Brenda Ueland

    Key Quotes

    "It's better to be lucky than smart." - Guy Kawasaki

    "[Canva] is the democratization of design, so that people can become better communicators." - Guy Kawasaki

    " I'm on a mission to make people remarkable by listening to the stories of other remarkable people." - Guy Kawasaki

    Your Audience: The Key to Unrivaled Marketing with Grant Leboff Mar 14, 2022
    Show notes

    Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs, messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign.

    In this week's episode, our guest is Grant Leboff, one of the U.K's leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as 'Sales Therapy', 'Sticky Marketing', 'Stickier Marketing', 'Digital Selling', and 'Myths of Marketing'.

    In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business.

    If you want to gain a deeper understanding of why and how to market your business more successfully, this episode is for you!

    [00:01 - 04:52] Opening Segment

    • Here's what you will learn from my interview with Grant Leboff
    • Let's get to know Grant's story
      • His sales and marketing journey, the author of 5 books, behavioral psychology background

    [04:53 - 22:27] Earn the Right to Have a Little Bit More of Someone's Time.

    • Marketing and sales concept
      • Brand communication or company communication
      • Human communication and marketing channel
    • How much people should invest in marketing
      • Attention spans are small, but you can earn attention
      • Digital media gives you is…it gives you scale
    • Pay close attention to your audience
      • Engage, build and retain the audience

    [22:28 - 34:59] Good Marketing Starts with Segmentation and Targeting

    • Steps people should do to get the focus of who they would market to
      • Understand the difference between segmentation and targeting
      • Demography, thermography, behavioral, and psychographics

    [35:00 - 53:06] The Role of Branding for Small Businesses

    • You always want to go to your smallest viable market
      • If you want to win 100 new customers in the next 12 months, you probably need to attack a marketplace of about 10,000
    • Where branding play a role for the small business owners
      • The process of taking an indistinguishable product or service, and giving it meaning
      • Using a brand mitigates the feeling of risk
    • Grant's insights about the Superbowl ads
      • It's the most expensive advertising in the world
      • Immediately build salience, it's immediately impressive
    • Make sure that you have the proper connection to the end consumer

    [53:07 - 55:28] Closing Segment

    • Connect with Grant
      • Links below
    • Learn more about Grant with the Rapid Fire Questions!

    Key Quotes

    "What you want to do is engage an audience, build an audience and retain it. And that's why you have to be so specific with who that audience is." - Grant Leboff

    "The more refined your targeting is, the better your content will be, your messaging will be, and actually, the more leads and opportunities you're likely to generate." - Grant Leboff

    "Today, you don't differentiate by what you do. You differentiate by who you do it for." - Grant Leboff

    Connect with Grant

    Follow him on LinkedIn and Twitter. Go and visit Sticky Marketing Club, and start to understand how to make your Sales & Marketing really work.

    Resources mentioned:

    • Book: Thinking Fast and Slow - Daniel Kahneman

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Why You Should or Shouldn't Choose Entrepreneurship with Jeff Hoffman Mar 07, 2022
    Show notes

    Have you ever asked yourself, "Am I really cut out for entrepreneurship?" Honestly, most of us have. While entrepreneurship seems to be synonymous with freedom, independence, and designing your destiny, being a successful entrepreneur takes perseverance, humility, and is a lot more than what meets the eye. This week, our guest is Jeff Hoffman, the inventor of the airport boarding pass kiosks, Billionaire co-founder of Priceline, worldwide motivational speaker, and bestselling author. He now dedicates his life to helping people around the world, like you and me, truly reach their dreams. In our interview, Jeff discusses his work teaching entrepreneurship around the world. He incorporates his journey and goes on to talks about the important traits a business leader must have, and why entrepreneurship may or may not be for you. Finally, he speaks about scaling a business and how leaders can be more agile in a fast-paced world. Tune in now and get inspired to be the best entrepreneur you can be. Listen and enjoy!

    [00:01 - 07:56] Opening Segment

    • My takeaways from this episode with Jeff Hoffman
    • An insightful look at Jeff's journey
      • The value of hard work; How growing up with a single mom taught Jeff the importance of perseverance
    • Dream big, work hard, create value
      • Why these 3 things are the matrix of building a successful business

    [07:57 - 18:14] Why You Should or Shouldn't Choose Entrepreneurship

    • The two reasons why entrepreneurship is so important
      • Independence and freedom
      • The ability to design a positive future
    • Who entrepreneurship is not for
      • Entrepreneurship is not for people who are risk-averse and lack confidence. Entrepreneurs go into their ventures with confidence, knowing that there is always a chance of failure. If this thrills them rather than scares them, then they have the right risk profile for entrepreneurship
    • Can you change your appetite for risk?
    • The red flags of a reckless entrepreneur
      • Uncoachability
      • Inability to take accountability

    [18:15 - 24:47] The Pioneers of Disrupting the Travel Industry

    • How Priceline.com founder, Jay Walker, changed the travel industry
    • Why travel is so important for Jeff
    • Developing a solution to getting people on a plane faster
      • When meeting a challenge, focus on finding solutions, not complaining

    [24:48 - 30:17] Managing Change in a Fast Paced World

    • Running a business with agility
      • For entrepreneurs, chaos and disruption should be your alarm clock
    • Tips for leaders on how to pivot and adapt
      • Look at the data, trends, and the way the world is changing
    • The difference between a growing and stagnant company
      • The key to a company's success is for a leader to get out of the way and let others do their jobs
      • The keys to scaling a business

    [30:18 - 32:12] Closing Segment

    • Connect with Jeff
      • Links below
    • Learn more about Jeff with the Rapid Fire Questions!

    Key Quotes

    "The whole reason to be an entrepreneur is to design the future you want instead of complaining about the one you have." - Jeff Hoffman

    "I always tell entrepreneurs to dream big, work hard, create value." - Jeff Hoffman

    "The best entrepreneurs are thirsty. They're hungry for knowledge and experience from those who went before them." - Jeff Hoffman

    Connect with Jeff

    Visit Jeff's website https://www.jeffhoffman.com and follow him on IG @Speakerjeffhoffman and Twitter @speakerjeff

    You can connect with him on LinkedIn at linkedin.com/in/jeffhoff

    Resources mentioned:

    • Book: The Alchemist by Paulo Coelho

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

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