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    Business

    Let’s Talk Business

    Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

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    Copyright: © Copyright 2019 Meny Hoffman. All Rights Reserved.

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    Latest Episodes:
    How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman Feb 28, 2022
    Show notes

    How to Build a Company Culture That Keeps The Best Talents with Joel Lieberman

    What does it take to build a company culture?

    Nowadays, people are no longer looking solely for a competitive salary package. They are also trying to land in a collaborative situation where they will feel that they are valued.

    This week, our guest is Joel Lieberman, President of The Mint Capital, Inc., a company of mortgage brokers that help homebuyers find their dream houses. Joel talks about his business and how he was able to scale it successfully to serve not just more clients but also more job seekers.

    In our interview, he emphasizes the importance of building and maintaining a company culture that allows employees to grow and be the best versions of themselves. He also shares his thoughts about giving freedom to employees to perform their roles in their own ways versus promoting accountability within the company.

    Tune in now and learn from Joel how to build your company culture. Listen and enjoy!

    [00:01 - 04:59] Opening Segment

    • Here's what to expect from this episode with Joel Lieberman
    • Joel tells the story behind his business career

    [05:00 - 15:36] Creating a Vision for Your Business

    • Joel reveals the kind of vision he initially had for his mortgage business
    • He shares his experience in working with a mentor to improve his craft
    • How to attract and retain the best people for your business
    • The importance of building and maintaining his preferred company culture
      • Joel shares his thoughts

    [15:37 - 26:45] Building Company Culture

    • A message for business owners: Your business should work for you
      • You should not work for your business
      • Joel tells us how to do this
    • The one aspect that separates successful businesses from those that failed
    • Joel breaks down what culture is for him
    • Here's an interesting way to help your employees build their personal goals

    [26:46 - 31:22] Closing Segment

    • Don't miss Joel's parting words for new and existing business owners
    • Connect with Joe
      • Links below
    • Learn more about Joe with the Rapid Fire Questions!

    Key Quotes

    "If I have to be a different person to grow my company to the next level…I don't need it. I don't need to be a multimillionaire if I cannot have the company culture that I like to have." - Joel Lieberman

    "There's [no] one way that people can succeed and there's [no] one skill that people are missing on why they're not succeeding…I think it's about taking the business [seriously]." - Joel Lieberman

    Connect with Joel

    Email joel@themintcapital.com to get in touch with Joe or follow him on LinkedIn. Visit The Mint Group, Inc. to access the support you need to get your dream home!

    Resource mentioned:

    • Book: The Five Dysfunctions of a Team

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

    Chief Mac Man On Leveraging LinkedIn to Lock In Your Best Leads with Brian Burke Feb 21, 2022
    Show notes

    How to Get The Best Value From Your Pre-owned Apple Device with Brian Burke

    Are you wondering how to attract your most targeted leads through LinkedIn?

    This week, our guest is Brian Burke, the Chief Mac Man of Sell Your Mac and LinkedIn marketing strategist. Sell Your Mac is a top Apple resell and service business, and Brian uses LinkedIn marketing strategies to lock in his best leads every day.

    In our interview, he talks about his passion for Apple products and gives insight into his marketing strategies on the platform we all know and love. He has proven that passion can help you perform well in everything you do and that by leveraging technology in the right way, we can change the world for the better.

    Brian's passion is contagious, and the value he brings is priceless. Listen and enjoy!

    [00:01 - 05:59] Opening Segment

    • Here's what you will learn from my interview with Brian Burke
    • Let's get to know Brian
      • Why he's focusing his business on selling Apple devices
      • He reveals the secret to working so well in anything you will do

    [06:00 - 12:21] Starting a Business With Selling Apple Devices

    • Brian shares his thought process to identify a potential business opportunity
    • He talks about his experience working with his first hire
    • How to sell your Apple device through Brian's company
    • What is "mental vacation" and why does Brian like to use it often?

    [12:22 - 20:52] How to Make Your Employees Happy

    • Brian talks about the power of an engaging headline
    • Here's what you should do if you want to post on LinkedIn
    • How to balance working on your business and growing your network on LinkedIn
    • Brian offers some practical tips to make employees happy

    [20:53 - 24:31] The Reasons to Switch to Apple

    • How one computer can change the world
      • Brian gives a sneak peek about his TED Talk
    • He talks about his relationship with the Apple company
    • Should you switch to the Apple ecosystem?
      • Brian tells why you should

    [24:32 - 27:46] Closing Segment

    • Connect with Brian
      • Links below
    • Learn more about Brian with the Rapid Fire Questions!
    • Final announcements

    Key Quotes

    "I really want to encourage everyone to focus on things they're passionate about 'cause when you do that, you're able to work extremely well." - Brian Burke

    "The number one tip that I can give people is to make a headline that's engaging...and the reason this works is because people are very intrigued." - Brian Burke

    Connect with Brian

    Email brian@sellyourmac.com to get in touch with Brian or follow him on LinkedIn and Instagram. Check out Sell Your Mac to sell your Apple device and get the best value!

    • Do you want to buy Apple products from Brian? Check this out
    • Reach out to the Sell Your Mac team on Facebook, Instagram, and YouTube

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

    How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick Feb 14, 2022
    Show notes

    How to Tackle The Unique Business Leadership Challenges of 2022 with David Pilchick

    What's unique about being a business owner in 2022?

    A business owner in this day and age should be someone who's accessible to the team, empathetic to the employees' struggles, and a catalyst to their personal and professional growth.

    This week our guest is David Pilchick, the founder and owner of Brooklyn Low Voltage Supply. He drops by to talk about the most important qualities of a modern-day leader. He also discusses his personal journey to becoming a successful business owner, years after dropping out of high school.

    In our interview, we talk about the leadership skills that are difficult to master, yet absolutely crucial, and how exactly anyone can attain them. Leadership in any industry can be an intimidating field, however, if we can tap into our unique selves, gain confidence, and overcome certain fears, anything is possible.

    Tune in now and learn from David how to be a modern-day business owner. Listen and enjoy!

    [00:01 - 05:41] Opening Segment

    • Here's what you will learn from my interview with David Pilchick
    • Let's get to know David
      • From dropping out of high school to being a leader as an 18-year old
      • His journey to building his own company

    [05:42 - 10:02] Is Bootstrapping a Viable Path to Business?

    • The reason he needed to bootstrap his company
    • Why leaders should know the different kinds of employee personalities
    • The lessons he learned from working for a call center company

    [10:03 - 20:32] The Behind-The-Scenes of Being a Business Owner

    • Ways that leaders can take to engage their employees
      • Accessibility
      • Relationship-building
    • David reveals his secret in dealing with difficult situations at work
    • Should leaders care too much about their employees?
      • David gives an interesting thought
    • The fine line between business and personal life
      • A major mistake that small business owners make

    [20:33 - 28:43] The Art of Delegation in Business

    • David tells us why the art of delegation is difficult to master
    • Opportunity and accountability should be given to employees
      • How leaders can ensure that employees do the right thing
    • The scary question that business owners need to answer

    [28:44 - 31:51] Closing Segment

    • Connect with David
      • Links below
    • Learn more about David with the Rapid Fire Questions!
    • Final announcements

    Key Quotes

    "If your employees feel appreciated and valued, they're gonna come into work with the right attitude, and then they're gonna give your customers the best experience that they can ever expect." - David Pilchick

    "As much as it is great to make money, you'll also want to do something good for the community at the same time." - David Pilchick

    Connect with David

    Email david@blvs.com to get in touch with David or follow him on LinkedIn. Check out Brooklyn Low Voltage Supply to learn more about their services!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

    From a 15k Side Hustle to a 2-Billion-Dollar Business with Spencer Jan Feb 07, 2022
    Show notes

    How do you turn a side hustle into a 2-billion-dollar business? This might sound too good to be true, but it did happen when Spencer Jan jumped into entrepreneurship and started a business in a garage in 2010 with only $15,000. Called Solo Stove then, the business eventually grew into Solo Brands and in 2021, raised $219 million through an IPO (NYSE: DTC).

    After a decade of starting and growing e-commerce businesses and having successfully exited the daily operations of Solo Stove, Spencer is now on a mission to help other e-commerce entrepreneurs find success.

    [00:01 - 05:43] Opening Segment

    • I launched a new podcast about exiting your business
      • Link below
    • Let's get to know Spencer Jan
      • How he started a future $2-billion business

    [05:44 - 15:27] Bootstrapping an Ecommerce Business

    • How Spencer spent his $15,000 investment
    • Why bootstrapping can jumpstart an entrepreneurial endeavor
    • The reason Spencer is passionate about e-commerce

    [15:28 - 25:57] Growing an Ecommerce Business

    • The importance of the customers in growing an e-commerce business
    • The lessons that e-commerce business owners will learn
    • How to capitalize on calculated risks and avoid careless mistakes

    [25:58 - 35:30] Exiting a Business

    • The hard part of being an entrepreneur according to Spencer
    • Having this foundation will make decision-making easier
    • The right time to exit a business

    [35:31 - 42:54] Going Back to the End Goal

    • What to do next after exiting the business
    • Why people should at least try entrepreneurship
    • Connect with Spencer
      • Links below

    [42:55 - 46:34] Closing Segment

    • Spencer shares his outlook on the e-commerce industry
    • Know more about Spencer with these rapid-fire questions!
    • Final announcements

    Key Quotes

    "Bootstrapping is a viable path to entrepreneurship." - Spencer Jan

    "You really have to love your customers. You really have to be able to connect with them." - Spencer Jan

    Resources mentioned:

    • Book: How Will You Measure Your Life?

    Connect with Spencer

    Email hellospencerjan@gmail.com to get in touch with Spencer or follow him on LinkedIn and YouTube. Check out their company website to learn how to raise continuous capital for continuous growth!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Let's Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

    The Truth About Bravery in Entrepreneurship: Normalize Failure with Roei Yellin Jan 31, 2022
    Show notes

    Most people think that athleticism is all about competitiveness, pushing yourself to the limits, and ultimately trying to win. But the key quality that you develop as an athlete is to stand on the start line. To be brave enough to do something that you know that you might lose is a more valuable quality for an entrepreneur than being competitive. That's exactly what Roei Yellin, this week's guest teaches us in today's episode.

    Roei Yellin is a sales, product, and marketing professional with a background as an Olympic athlete. He has decades of entrepreneurship experience as a sales expert in the Israeli startup space. Having built and launched several products and apps in recent years, Roei is passionate about taking ideas and growing them into sharp, revolutionary products that users love. He is the co-founder and CRO of 8Fig, a company that helps eCommerce sellers, with U.S. stores earning 6-figures or higher in revenue, scale rapidly without losing equity.

    [00:01 - 04:53] Opening Segment

    • Here's a preview of our conversation with Roei Yellin
    • Let's get to know Roei
      • From playing as an athlete to growing a startup

    [04:54 - 14:54] Sports Lessons Applicable in Entrepreneurship

    • The sports lessons that you can apply to entrepreneurship
    • Roei talks about the importance of taking calculated risks
    • He walks us through his journey in building up his business

    [14:55 - 24:10] Insights About the Startup Market

    • Roei gives a sneak peek about the services that his company offers
    • Don't miss Roei's interesting insights about the startup market
    • Are there new buying patterns in the eCommerce industry?
      • Roei shares his thoughts

    [24:11 - 26:28] Closing Segment

    • Connect with Roei
      • Links below
    • Final announcements

    Key Quotes

    "Be brave enough to do something that you know that might lose…I think it's an even more important quality for an entrepreneur than being competitive." - Roei Yellin

    "If you do the preparation…then you can balance and mitigate the risks." - Roei Yellin

    Email roei@8fig.co to get in touch with Roei or follow him on LinkedIn. Check out their company website to learn how to raise continuous capital for continuous growth!

    We're a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts or wherever you get your podcasts!

    Solo Episode with an Exciting Announcement—with Meny Hoffman Jan 27, 2022
    Show notes

    With Amazon and eCommerce aggregators flooding the business space, growth opportunities for businesses have become endless. But what does it mean for entrepreneurs and business leaders? On today's show, Meny Hoffman introduces his new show, the Let's Talk Exits Podcast, to help you navigate the growth of your eCommerce business and maximize the potential for when an exit is in sight. The best is yet to come. Are you ready?

    How & Why We Need to Delegate & Prioritize Processes—with Chris Ronzio Jan 24, 2022
    Show notes

    Managing growth is the hard part of having a business. In today's episode, Chris Ronzio is here to discuss how you can establish business processes that allow you to scale your business. Chris is the founder and CEO of Trainual and author of the bestselling book, The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You. He highlights the importance of delegation and establishing processes as key ingredients to the success and growth of any business. Join in on his chat with host Meny Hoffman as they dive deep into the importance of SOPs and where to start on making them.

    The Four Essential Choices Every Leader Must Face—with Mark Miller Jan 17, 2022
    Show notes

    Every problem is a leadership problem. Each day, organizations tackle innumerable problems that need solving before the work shift ends. As a leader, you have to be ready to make smart choices when dealing with these problems. Business leader, bestselling author, and communicator, Mark Miller, believes that the solution to each of these problems lie within the foundations of leadership. Together with Meny Hoffman, Mark discusses how he was able to figure out how to accelerate leadership development in his organization and how that opened doors for his career. Listen in and learn more as Mark shares the four most essential smart leadership choices you can make to foster a healthy work environment.

    Sales Psychology 101: Finding the Why in How People Buy—with Victor Antonio Gonzalez Jan 10, 2022
    Show notes

    Although engaging marketing techniques and enticing offers are important elements of any sales strategy, connecting with your target market is always the name of the game. Giving more attention to sales psychology and understanding how and why people buy is one of the surest ways to build a thriving career. Meny Hoffman sits down with top sales executive Victor Antonio Gonzalez to discuss how to put yourself in the shoes of your preferred customers and design your sales strategies around that. Victor also shares the ideal process from prospecting to closing, why one strong closing line is enough, and the power of focusing on segmented markets.

    Cyber Security and IT Support: How to Prevent a Catastrophe—with Yiddy Lemmer Jan 03, 2022
    Show notes

    Have you been a victim of cyber-attacks? Did you experience having to share personal information because you were asked to? Join your host Meny Hoffman as he talks with Yiddy Lemmer about cybersecurity and strategies we can execute to avoid risking our company's information. Yiddy Lemmer is the founder of an MSP that provides small to mid-sized businesses in NYC and surrounding areas with their technology and cybersecurity needs. While the world is getting more and more complicated, we need to practice protecting our systems and networks from attacks that could extract sensitive information. As entrepreneurs, we need to focus on understanding what we can do and develop these skills to grow our businesses. He discusses tips and strategies such as having a password manager for your virtual assistants and more. Tune in to this episode to have a smooth flow of business and protect your organization!

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