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    Business

    Let’s Talk Business

    Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

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    Copyright: © Copyright 2019 Meny Hoffman. All Rights Reserved.

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    Latest Episodes:
    Rising to the Top in the World of E-Commerce with Chad Rubin Jan 30, 2023
    Show notes

    The worlds of e-commerce and AI are changing so fast, it sometimes feels impossible to keep up. Fortunately, Chad Rubin, Founder, and CEO of Profasee, is a renowned expert in e-commerce, Amazon, and leveraging AI strategies, and shares his massive knowledge with Meny on this special episode of Let's Talk Business. Listen in as they talk about how Chad sold his business (and what you can learn from his experience), the opportunities and threats associated with ChatGPT and AI, whether you should start selling on Amazon and then move into other channels, the most effective way of differentiating your product on Amazon, and much more.

    Chad Rubin leads Profasee's operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide. He's also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. He is also a father, and husband and loves coffee and tacos.

    [00:01 - 07:27] Opening Segment

    • How Chad launched his startup and exited it

    • Leveraging AI strategies on webinars and conferences worldwide

    • The need for events in the e-commerce space

    How they can help entrepreneurs become 1% better

    [07:28 - 21:14] Why Timing Is Everything

    • Why and how Chad decided to build Skubana

    • How to know when is the optimal time to sell

    • Focus on the revenue-generating side of the business rather than cost saving

    • The reason why timing is key when selling a business

    • How one entrepreneur found success after the "Great Reset"

    [21:15 - 35:45] AI is the Future: Maximizing Profit and Discoverability with AI

    • AI is still in its early stages but is developing quickly

    • Business owners can start getting acquainted with AI

    • How Chat GPT can make writers better

    • Starting a brand on Amazon requires a plan and tight margins

    • Chad's insights about aggregators and Amazon

    [35:46 - 45:52] Closing Segment

    • Your idea must be differentiated to succeed

    • Chad on the rapid-four questions

    • Q&A: What is your risk tolerance?

    Want to connect with Chad? Follow him on LinkedIn and Twitter. Head to Profasee, and predict the perfect price every time!

    Key Quotes:

    "So my goal, at least from a career perspective, is to leave an industry far better than how I found it." - Chad Rubin

    "It's much easier to show people how you can make more money than how you can save money." - Chad Rubin

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    80% Psychology and 20% Systems: Guiding Business & Personal Growth with Mordechai Klein Jan 23, 2023
    Show notes

    Is there a way to overcome the anxieties and lack of self-confidence that interfere with your business and your life, and prevent you from achieving your dreams?

    Some people have expertise in business, some in psychology… and then there's Mordechai Klein, who combines various talents to create a unique approach to coaching in business and life. In this episode of Let's Talk Business, Meny has a serious conversation with Mordechai about his theories of psychology and business, and how they intersect. Mordechai talks about the importance of systems, the idea that change occurs primarily in a person's mindset, how to look forward instead of back, building self-confidence and crushing anxiety, and much more.

    Mordechai Klein is a certified EOS Implementer, and a serial entrepreneur with multiple businesses. He is also a successful real estate owner with a significant portfolio of multifamily units in New York New Jersey. By utilizing my finance & psychology background he helps entrepreneurs implement the EOS system that has worked so well for him.

    Key Highlights:

    [00:01 - 15:15] Opening Segment

    • Mordechai's mission is to help growing businesses flourish as partners

    • The two parts of his personality- an entrepreneur with big ideas and a systematic, structured thinker

    • When Mordechai'scuriosity about human nature and psychology began

    • Past should be acknowledged and accepted, but not dwelled on for too long

    • Discussing the mechanics of any topic won't make you successful, you need to take action

    [15:16 - 28:49] Understanding the 80/20 Psychology and Systems Balance

    • Why 80% psychology and 20% systems are needed for personal and business development

    • Hard work is not going back to the past, but implementing the right tools, and systems in every area of life

    • Life is difficult and real satisfaction comes from overcoming challenges

    • How to overcome thought processes and build a healthy work relationship

    • Constantly look for ways to improve and break through ceilings

    [28:50 - 42:06] Overcoming Anxiety and Low Self-Confidence

    • How to identify, acknowledge and work on your beliefs

    • Why the two foundations of anxiety are avoidance and exposure

    • How the lack of self-confidence is a belief usually linked to high levels of anxiety

    • Understanding the source of negative beliefs and restructuring thinking around them

    • A systematic approach to personal development through relationship building

    [42:07 - 54:56] Closing Segment

    • How to make EOS systems work for your company

    • Moderchai on the rapid -four questions

    • Q&A: What can you do to get an employee back on track?

    Want to connect with Mordechai? Follow him on LinkedIn. Head to EOS World Wide to best strengthen each key component of your business!

    Key Quotes:

    "Everything in life is a combination of 80% psychology and 20% systems." - Mordechai Klein

    "I'm trying to take the best out of every field to be able to become better and to help better and quicker other people." - Mordechai Klein

    "Whatever your mind can conceive and believe it can achieve." - Mordechai Klein

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Boruch Perlowitz - The Businessman Who Doesn't Think Like a Businessman Jan 16, 2023
    Show notes

    Is it possible that the best way to grow your business is to avoid being a businessperson?

    It's not typical to hear expert business advice from a game show host… but there's nothing typical about Boruch Perlowitz. A filmmaker, game show host, teacher, pilot, and more, Boruch has carved out a unique niche in the Orthodox Jewish community as an entertainer and educator. Boruch believes that one of the secrets to his success is making sure not to think like a businessman and that his best marketing was not doing marketing at all. He has a fascinating perspective and a unique story, so don't miss Meny's conversation with Baruch as they discuss the kinds of marketing that work best when to prioritize quality over price, the corporate benefits that come with a positive attitude, the importance of delegating, dealing with failure, and much more.

    Baruch's films are famous for being both entertaining and educational, while also having high production values. Most of his day is devoted to his role as a game show host, where he entertains corporate and private clients in a creative and fun manner. One of the most interesting characters in the Orthodox Jewish scene, Boruch lives in New Jersey with his wife and children.

    Key Highlights:

    [00:01 - 16:01] Opening Segment

    • Making people happy is the best way to make yourself happy

    • How to strengthen company culture and build collaboration

    • How quality time sets apart company cultures

    • Gossip and negativity are the number one killers of company culture

    • Why positivity is a gift that can be worked on by everyone

    [16:02 - 32:10] The Benefits of Being the 'Least Focused Businessman

    • Companies that prioritize spending quality time together have a strong culture

    • Doing something so good that people remarket it for you is the best marketing

    • How not being a businessman can help your business grow

    • Willing to go above and beyond to create the best experience possible

    • The importance of not focusing on generating revenue, but on creating the best movie possible

    [32:11 - 47:55] Unlocking Success Through Passion and Personal Growth

    • Why passion and personal growth are necessary for a business to reach your fullest potential

    • How delegating tasks can help free up bandwidth and allow for more focus on creative projects

    • Focus on the good, change perspective, and learn from mistakes

    • Validate emotions before offering a different perspective

    • See mistakes as learning opportunities and chances to grow

    [47:56 - 55:40] Closing Segment

    • Boruch on the rapid-four rapid question

    • Q&A: Is hiring family members a positive step or can it lead to disaster

    Want to connect with Boruch? Follow him on LinkedIn. Head to his website to learn more about his work!

    Key Quotes:

    "Offer a product that people are so in love with that they're gonna tell everybody about." - Boruch Perlowitz

    "The more you're not a businessman, the more your businesses grow." - Boruch Perlowitz

    "We are meant to grow and the way we grow is by facing challenges and the real way to grow is by learning from your mistakes." - Boruch Perlowitz

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Whatever You Do, Don't Call It Sales! with Charlie Hauck Jan 09, 2023
    Show notes

    Is your fear of hearing the word "No" keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships?

    We naturally want to leave a meeting feeling positive, and thinking that we're on the road toward making a sale. But is your fear of hearing the word "No" keeping you from working with authentic leads, causing you to waste time, and leading you to self-deception about your success? What if instead you learned how to have the uncomfortable, upfront conversations that could result in disappointment - but could also lead to lucrative business relationships? In this provocative episode of Let's Talk Business, Meny speaks with Charlie Hauck, Founder, and President of Growth Dynamics, about how to balance self-confidence with humility, ways to avoid wasting time in the beginning - not the end - of the call, how to get more referrals, why you should never use the word "sales," what three questions you should ask at the end of every meeting, and much more.

    Key Highlights:

    [00:01 - 16:40] Opening Segment

    • Charlie's background and story

    • Moving into sales and business development

    • How ego and self-confidence can be confused

    • Why sales conversations should be replaced with business conversations

    • Selling belief and trust is more important than product or service value

    [16:41 - 33:05] Stop Selling and Start Prospecting

    • Stop selling and have an abundant mentality

    • Target the right people and talk to enough people

    • Deliver service beyond expectation and ask for help in growing business

    • Get the right decisions and respect the gift of time

    • Respect the prospect by not being pushy or aggressive

    [33:06 - 49:53] The Power of Trust-Based Relationships

    • Truthfulness and slowing down the process leads to better outcomes

    • Why success comes from referrals and introductions

    • Trust is key to successful referrals

    • How to succeed in business development

    • 3 essential traits and tips from Charlie

    [49:54 - 54:18] Closing Segment

    • Charlie in the rapid-four questions

    • Q&A: Is there a secret that makes cold calling less unappealing?

    Want to connect with Charlie? Head to Growth Dynamics where greater results can be achieved!

    Key Quotes:

    "Confidence is knowing that whatever circumstance you find yourself in, you can do what you have to do to survive." - Charlie Hauck

    "Most people in business development think their job is to collect yeses. That's not it, it's to collect decisions." - Charlie Hauck

    "The slower you go, the faster it will happen." - Charlie Hauck

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Defining Your Why with Dean Mercado Jan 02, 2023
    Show notes

    If you're a small business owner, you obviously want to create a profitable company. But have you ever stepped back to ask - really and truly - why you want to be financially successful? The ability to answer that question might be the difference between prosperity and failure.

    It's one thing to want to make money; it's quite another to think about why making money is important to you. This might sound like a question you should ask your therapist, but Dean Mercado, the Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDStretch: 49 Inspiring Insights for Business Breakthroughs, suggests that answering this question may be the key to growing your business more than you ever thought possible. Join Meny as he and Dean talk about why the "Why" matters, Dean's recommendation that a small business owner should make himself unnecessary, the secrets to finding a good business coach, the importance of having an accountability partner, and much more.

    Dean Mercado, Founder, and CEO of Online Marketing Muscle and Best Selling Author of The MINDstretch: 49 Inspiring Insights For Business Breakthroughs, is a well-respected small business coach, author, and speaker with expertise in helping small business owners raise their game and level up their business. With a professional career spanning four decades, he has served many roles, mostly revolving around his passion for marketing, technology, and leadership. Dean's articles have appeared in numerous publications, including Inc. Magazine, Investor's Business Daily, and Crain's Business News.

    Key Highlights:

    [00:01 - 07:32] Opening Segment

    • Introducing "The Mind Stretch: 49 Inspiring Insights for Business Breakthroughs"

    • Dean shares his background and story

    • His expertise in helping small business owners around the globe raise their game and level up their business

    [07:33 - 14:37] Staying Focused on What's Important

    • Clarity is key for entrepreneurs to be successful and happy

    • Why business is simple but not easy

    • Keeping focused on what moves the needle is essential

    • How a coach can help bring clarity and truth to an entrepreneur's goals

    [14:38 - 22:07] Unlocking Business Growth Through Mind Stretch

    • Accountability is a key factor in successful coaching

    • The best reason to hire a coach is that they can recognize patterns that most people don't see

    • A business will only grow to the degree that the owner's mindset will grow

    • Why it is important to stretch the mind before stretching the business

    [22:08 - 29:13] Maximizing What Works for Entrepreneurs

    • Why vision is the core, and mindset is the outer band that needs to be stretched

    • How habits are what make goals successful or not successful

    • Goals should be SMART (Specific, Measurable, Actionable, Realistic, Timely)

    • Why reflecting on what worked and didn't work is important for success

    • Maximize successes and reduce failures

    [29:14 - 36:23] How a Coach Can Help Leaders Make the Right Changes

    • How getting a coach can help you change habits and hold you accountable

    • Set realistic goals that are aligned with your mission and vision

    • Make sure to break down goals into 3 strategic initiatives per quarter

    • Create a game plan so you know what to do every day

    [36:24 - 43:32] Get Real About Your Numbers & Understand the Truth Behind Your Business

    • Mindset is the most important investment for an entrepreneur

    • Entrepreneurs need to be honest with themselves and their numbers

    • Knowing your numbers is essential to understanding the truth of your business

    • Having a good coaching system that aligns with your values is key

    • Chemistry between coach and client is important for success

    [43:33 - 52:51] Closing Segment

    • The best coaches will hold you accountable and fire you if it's not a good fit.

    • Dean on the rapid four questions

    • Q&A: How could I make sure that I don't fall into that category?

    Want to connect with Dean? Follow him on LinkedIn, and YouTube. Check out his website to transform your vision into reality!

    Key Quotes:

    "Habits are what make goals successful or not successful." - Dean Mercado

    "If I don't become more, I will not have more. So the more value I could add, the more value I'll receive in return." - Dean Mercado

    "Working towards expanding the mind is never a bad investment." - Dean Mercado

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Pincus Schiff & Using Failure to Achieve Success Dec 26, 2022
    Show notes

    Are you afraid of failure, and is that stopping you from reaching for your dreams? If so, you're part of a very big club - and Pincus Schiff, co-founder, and CMO of Friday and a well-regarded expert in sales understands where you're coming from. In the process of moving from the classroom to sales and then into building a startup, Pincus has shown that we can overcome our fears, turn our weaknesses into strengths, and transform our failures into successes. Join Meny Hoffman for a fun and fascinating conversation that may change the way you think about your own limits and aspirations.

    Pinchus Schiff is the co-founder and CMO of Friday, a team management platform designed to simplify life for small businesses. He has a strong background in sales and worked with hundreds of small businesses across a wide range of industries. Crucially, Pincus openly shares the struggles as well as the successes that often come along with sales and with running a startup.

    Key Highlights:

    [00:01 - 14:22] Opening Segment

    • Pincus shares his journey of taking the leap and finding success

    • How he ended up being the co-founder and CMO of Friday

    • Overcoming fear and building authentic relationships

    • Why fear can be both a friend and an enemy

    • Take small points from different sales advice to create your own strategy

    [14:23 - 27:46] Overcoming Disappointment in Sales

    • How to set realistic goals and adjust accordingly

    • Subconsciously work towards the goal by visualizing it

    • Be prepared for discouragement when goals are not achieved

    • Expect rejection and learn from it

    • People don't reject you personally, they reject the call or service

    [27:47 - 41:43] How One Salesperson Took the Leap to Build a Successful Business

    • The difference between introverts and extroverts in sales

    • Taking preventative measures to avoid getting "drunk" on success

    • Understand not every idea is a business and economics must be taken into consideration

    • The pros and cons of taking a partner or investor

    • Why taking a partner out of fear is a recipe for disaster

    [41:44 - 55:42] Closing Segment

    • Know what you want and how important it is to live the life you want before taking the leap

    • Pincus on the rapid four questions

    • Q&A: How should I decide if it's worthwhile to outsource certain office tasks?

    Want to connect with Pincus? Follow him on LinkedIn, Instagram, and Twitter.

    Key Quotes:

    "Once you realize to every single objection there's always an answer. You can even ask a question before they object to you so they can't." - Pincus Schiff

    "Don't look at what other people will think of you because it's impossible to please everyone. If that's your goal you're failing from the second you wanna start." - Pincus Schiff

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Be Productive, Have Free Time, and Reduce Stress: Rethinking Productivity with Naphtali Hoff Dec 19, 2022
    Show notes

    Does being productive mean living a life filled with stress and working crazy hours…or is there a way to increase your productivity while also reducing stress and having time for other parts of your life?

    Many serious business owners assume that the more time they work, and the more stressed out they get, the more successful they'll become. Naphtali Hoff, President of Impactful Coaching & Consulting, suggests that they have it completely backward. An expert on productivity and leadership, Naphtali explains that with the proper strategies and outlook, you can become more productive and more successful by using your time well, rather than by working late hours. Join Meny and Naphtali as they talk about the secrets of productivity, common mistakes that lead to unwarranted stress, learning how to have a closed-door policy, reducing the number of decisions you make every day, how to create a productive daily calendar, and much more.

    Naphtali Hoff is the President of Impactful Coaching & Consulting. He is an accomplished executive coach, organizational consultant, and sought-after trainer and lecturer. He is the author of Becoming the New Boss, a leadership book that helps new leaders hit the ground running and enjoy sustained success.

    Key Highlights:

    [00:01 - 07:16] Opening Segment

    • How to increase productivity while reducing stress

    • Naphtali's background and story

    • How Naphtali transitioned to becoming a coach and consultant

    • Check out Becoming the New Boss

    [07:17 - 21:06] Leaders Must Delegate to Stay Productive

    •The difference between coaching, consulting, and mentoring

    • Why a leader's productivity is critical to company success

    • How the success of a leader is largely dependent on their productivity

    • Leadership productivity is important for any company's success

    • A busy leader will have a hard time leading others, and will not be able to oversee and support them

    [21:07 - 34:27] Leaders Must Delegate to Stay Productive

    • Delegating allows leaders to be more strategic and influential in their work

    • Productivity is about knowing what you need to do and being focused and targeted with your meetings

    • How to protect your time and be more productive

    • Developing a framework for leaders to serve as coaches within their own organizations

    • The key to productivity

    [34:28 - 47:46] Set Expectations for Your Teams

    • Why people are becoming more aware of the "hustle culture"

    • Realizing that there is no direct correlation between work and success.

    • What has led to a shift in the definition of work-life balance

    • Leaders should set expectations for when they will be available

    • Make sure to communicate these expectations to their employees

    [47:47 - 54:22] Closing Segment

    • Naphtali on the rapid four questions

    • Q&A: How to start and grow your email list for your business?

    Want to connect with Naphtali? Follow him on LinkedIn, Instagram, Facebook, and Twitter. Head to Impactful Coaching and boost your productivity!

    Key Quotes:

    "Busy is a matter of just constantly being on the move, but productive is being strategic about your activities." - Naphtali Hoff

    "The more we are invested in the outcomes that we are seeking to achieve, the more likely it is that we will achieve them." - Naphtali Hoff

    "If you don't protect your time, nobody else will value it more than you will value yourself." - Naphtali Hoff

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Learning to Love Sales by Loving People with Chayale Kaufman Dec 12, 2022
    Show notes

    It's not uncommon for businesses to initiate an advertising campaign, only to watch it fail miserably. Chayale Kaufman, a media strategist, marketing professional, and the founder of the Jewish Content Network and ConsultWrite Media, explains that companies often ignore the importance of strategy, consistency, and choosing the right media outlets and that some tweaks to the way they implement their marketing strategy can do wonders for increasing its effectiveness. In this fascinating conversation, Chayale and Meny Hoffman talk about the secret to effective sales, what it means to have a marketing strategy, achieve a work-life balance, and much more.

    Chayale Kaufman is a veteran marketing professional and media strategist with experience spanning over 18 years and thousands of marketing campaigns. After starting as a secretary at a large newspaper and later moving into advertising, Chayale discovered a passion for marketing and a love of sales - a love which she now tries to impart to her clients, and which has helped her become a well-known expert in the Jewish advertising world. She is the founder and owner of the Jewish Content Network & ConsultWrite Media.

    Key Highlights:

    [00:01 - 07:31] Opening Segment

    • How Chayale ended up creating the Jewish Content Network

    • Creating content that engages and connects with the Jewish community

    • Chayale shares her career path and how she became successful in sales

    • Her advice for aspiring sales professionals

    [07:32 - 21:17] Moving On From Sales: How One Woman Succeeded

    • Why sales is an amazing opportunity that can lead to success and fulfillment

    • Rejection is something that new salespeople have to learn to deal with

    • Salespeople need to have a strong will to overcome rejection and negativity

    • What the Jewish Content Network is and what it does

    • Offering a solution for businesses that don't have time or resources to create their content
    • Planning and budgeting for marketing campaigns

    [21:18 - 34:13] Creating a Successful Marketing Campaign

    • What small businesses should do to improve their branding and marketing efforts

    • Focusing on their LinkedIn profile, developing a personal brand, and creating a marketing budget

    • Make sure to have a marketing strategy in place and track metrics to measure success

    • Successful campaigns have a consistent message, focus on a specific target market, and have the potential to inspire people to take action

    • The importance of having a work-life balance

    • Set boundaries and figure out ways to make sure you're not missing out on important aspects of your lives

    [34:14 - 43:43] Closing Segment

    • Q&A: How to determine the right amount to pay your employees

    • Chayale on there paid four questions

    Want to connect with Chayale? Follow her on LinkedIn, and visit the Jewish Content Network and promote your business!

    Key Quotes:

    "I love getting to know the people behind the product. Understanding them and actually being able to come up with a solution for them." - Chayale Kaufman

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    From Fixing Your Back to Fixing Your Business: The Odyssey of Dr. David Kaplowitz Dec 05, 2022
    Show notes

    Why would a chiropractor choose to leave his massively successful practice, and pivot into becoming a renowned marketing expert and coach? Dr. David Kaplowitz was one of Connecticut's most successful chiropractors, building a practice that brought in over one hundred patients every day. Over time, he left the world of medicine and entered the world of business coaching. By using the lessons he learned during his medical career, alongside the many teachable moments he has experienced ever since. David has become a sought-out and wildly respected coach who works with companies and executives to develop leadership skills and maximize performance. Listen to David's fascinating conversation with Meny to learn more about his story, the importance of active listening, how to resolve conflicts without undermining your entire business, why you should pay attention to the people who think you're wrong and much more.

    Key Highlights:

    [00:01 - 07:45] Opening Segment

    • It's important that leaders constantly look for personal growth, professional growth, and development

    • Dr. David Klotz is a chiropractor who transitioned into becoming a renowned marketing expert and coach

    • Figure out what you do best and go ahead and focus on that

    • How to move people from point A to point B

    [07:46 - 23:18] How to Build a Great Company Culture

    • Why companies need to focus on a great company culture

    • Maintaining and retaining people from leaving and having great productivity

    • Building a culture of support is easy when leaders understand the right buttons to push

    • How open-ended questions allow people to express themselves freely and candidly

    • When people feel they can express themselves, they're more likely to come to you with suggestions and feedback

    • Leaders know how to create teachable moments

    [23:19 - 38:56] Resolving Conflicts Successfully

    • The key to resolving conflicts successfully

    • Ask and state the problem, feel concerned, and be transparent
    • Take the personal part out of it and focus on the issue at hand

    • Leaders should allow their teams to engage in conflict resolution in a way that feels safe and allows for constructive discussion

    • When conflicts are not resolved, they can lead to high turnover and low productivity

    • Leaders should always seek input from their team to make informed decisions.

    [38:57 - 51:14] Closing Segment

    • David on the rapid four questions

    • Q & A: How do I balance getting the help I need with making the money I want?

    Want to connect with David? Follow him on LinkedIn. Head to Rock Spring Coaching, where leaders transform!

    Key Quotes:

    "It's all about being able to communicate in almost every situation and be able to listen properly." - David Kaplowitz

    "A company could have a spike in revenue, but if they don't develop their leadership, the spike in revenue will be temporary." - David Kaplowitz

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

    Building a Mission-Based Company Culture with Mike Beckham of Simple Modern Nov 29, 2022
    Show notes

    Everybody knows that company culture is important, but that's a lot different from actually building a culture that sticks, makes your business better, and gives your employees a sense of mission. How can you build a meaningful and deep-rooted company culture that will also make your business stronger and more successful? Mike Beckham, the co-founder, and CEO of Simple Modern has created one of the most successful drinkware companies on the planet while also fostering a mission-based culture. In this episode of Let's Talk Business, Meny asks Mike about the secrets of his success, the ways we can all inculcate a positive and productive culture in our companies, what entrepreneurs need to look at when trying to start a company, and much more. Listen and enjoy!

    Mike Beckham is the co-founder and CEO of Simple Modern, one of the largest and most successful drinkware companies in the world. He also helped found several e-commerce businesses which have together generated over a billion dollars in revenue and has been involved both in the for-profit and nonprofit sectors.

    Key Highlights:

    [00:01 - 14:45] Opening Segment

    • Mike shares his backstory and career path leading up to founding the company - Simple Modern

    • The importance of a company's mission is something that is often overlooked but is essential in order for it to be successful

    • Mission-driven companies are more beneficial to society than those without a sense of purpose

    • It is the leader's responsibility to create an environment in which their team can thrive and achieve their goals

    [14:46 - 29:44] How to Create a Culture that's Idealistic & Practical

    • Diversity is good when it comes to having different perspectives and skill sets, but can be unhelpful when values are different

    • A company with shared values and a shared mission will be stronger than one with diverse values or no values at all

    • Having core values and focusing on a mission helps to create a culture that is self-fulfilling and attracts employees who share those values

    • Why a company's culture cannot be created without deep convictions from the leader about what they believe in

    • How Simple Modern uses transparency to attract and retain ton talent

    [29:45 - 44:32] Transparent Leaders Build Trust

    • Transparency is the exercise of allowing other people to see what you're thinking

    • When you build a culture where both relationally and organizationally, people are transparent, trust is fostered

    • Leaders should be transparent about their weaknesses and get feedback from team members to improve

    • The mindset for a startup entering a new market is to look at the best players in the space

    • See where players may be white space that they can enter

    [44:33 - 1:00:48] Closing Segment

    • How to create a long-term sustainable competitive advantage

    • Mike on the rapid-four questions

    • Q&A: How can I figure out the best way to use the money to maximize its effect on growing my business?

    Key Quotes:

    "The world doesn't need another water ball company, but the world definitely needs more mission-driven companies." - Mike Beckham

    "I want to be in environments that add to my quality of life, where I am working with other people who are trying to be about the same things and are trying to accomplish the same mission." - Mike Beckham

    "Great founders and great cultures, start with deep convictions." - Mike Beckham

    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn

    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

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