App Marketing by App Masters

Latest Episodes:

756: Using Affiliates to Increase User Base with Nate Hunter Nov 05, 2019

Show notes

Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him.
Nate Hunter is the CTO at SuperDraft, Inc.

755: How to Optimize Your Programmatic Advertising with Cuneyt Unar Oct 29, 2019

Show notes

Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on.
Cuneyt Unar is the VP of Marketing at Celer Network.

How to Increase Mobile App Retention with Paid Ads Oct 28, 2019

Show notes

Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies?
Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results?
Here are their best tips from the App Masters podcast interviews with UA practitioners from the top mobile companies including Calm, Peak, Blinkist, Viber, Ketchapp and more.

754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan Oct 22, 2019

Show notes

Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO.
Steve Hovagimyan is the former CFO at Penn Interactive and Jump Ramp Games and now advising Armory Square Ventures.

App Store Optimization Marketing Tips From ASO Experts Oct 22, 2019

Show notes

My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.

753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers Oct 15, 2019

Show notes

If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams should interact and lastly trends that he's seeing in the mobile gaming space.
Peter Hansen-Chambers is the CFO at Hutch

752: The One-Pager to Validate App Ideas with Leo J Barnett Oct 08, 2019

Show notes

Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how to slide into an influencer's DM.
Leo J Barnett is an entrepreneur and app designer. Check out his website https://www.leojbarnett.co.

751: The Data to Focus on to Increase Downloads with Lior Barak Oct 01, 2019

Show notes

Today's guest is a data consultant with over 12 years of experience in creating actionable data. You're about to discover what you should look at to increase conversions, why you should only have 3 daily KPIs and finally why you shouldn't look at daily downloads.
Lior Barak is a data consultant and you can learn more about him at Tale About Data.

750: Google Play ASO for Casual Games with Ronak Suvagiya Sep 24, 2019

Show notes

Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing.
Ronak Suvagiya is an indie app developer and creator of Color Race.

How Often Should I Update Keywords for ASO? Sep 19, 2019

Show notes

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.

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