App Marketing by App Masters

Latest Episodes:

762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa Dec 17, 2019

Show notes

You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users.
Also, there's a special offer for the App Masters community. If you use the promo code "AppMasters" you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code "AppMasters".
Frank Argentieri and Paul Rosa are Co-Founders at GameForm.

Mobile Game Retention Strategies With This Kid Dec 12, 2019

Show notes

I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=6NKCeMy1xWg&feature=youtu.be

761: Successful Retention Campaigns with Mirela Cialai Dec 10, 2019

Show notes

Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews.
Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.

3 App Store Optimization Strategies You Should Be Testing for 2020 Dec 10, 2019

Show notes

If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible.
However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k9waGOKhZIU

760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky Dec 04, 2019

Show notes

Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned.
Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.

759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti Nov 26, 2019

Show notes

Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
Saulo Marti is the VP of Marketing at 8fit.

758: Launching a New Service in a Mature Market with Guillermo Gaspart Nov 19, 2019

Show notes

How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.
Guillermo Gaspart is the Founder & CEO at BYHOURS.

Apps Gone Free vs Apple Feature Nov 18, 2019

Show notes

In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=LvQYfj9RQSc

757: Native App Preloads with Matt Tubergen Nov 12, 2019

Show notes

Want to preload your apps directly on to a user's phone? Well today's guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user's phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best.
Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.

How to Calculate Accurate ROIs from Apple Search Nov 05, 2019

Show notes

Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.

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