App Marketing by App Masters

Latest Episodes:

ASO What’s Working Today in 2020 – MGS Presentation Mar 11, 2020

Show notes

ASO...Keyword targeting...are these still relevant in driving traffic and putting you high up there in page ranks? We will also talk about the 'secret sauce' that'll increase more downloads for your app. Hop on in, and we'll dig deeper into this today

774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching Mar 10, 2020

Show notes

My friend, Chris Ching, is the founder of CodeWithChris - the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines.
Chris Ching is the Founder of CodeWithChris.

Try This If Your App Has No Downloads Mar 04, 2020

Show notes

Coming up is one of the most commonly asked questions I get about how to increase downloads for an app on literally no budget. This is particularly useful advice if you are stuck in your app business.

773: How to Optimize the FTUE for Mobile Games Mar 03, 2020

Show notes

Coming up is a coaching call where you will discover how to optimize the First Time User Experience (FTUE), how to drive downloads without a marketing budget using the "free promotional" campaign, aso for hyper-casual games and finally why creating more games can be the key to success.

Is App Store Optimization Dead? Feb 26, 2020

Show notes

Well, one thing is for sure that things are changing. In this video, you will discover what factors to focus on when trying to grow your downloads through app store optimization.

772: How to Find Product-Market Fit With a Social App with Josh Choi Feb 25, 2020

Show notes

Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization.
Josh Choi is the creator of Nanolens.

Games with Entrepreneurs #1 – David Reichelt, Creator of Color Switch Feb 21, 2020

Show notes

David Reichelt built his successful Color Switch app into an 8-figure gaming studio in less than a year. What he learned from the enormous success of Color Switch, how he was nearly blown up during his time in the military, and who his celebrity crush is.

771: How to Finance Growth Through VC Funding and/or Debt Feb 18, 2020

Show notes

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.

770: Expert UA Secrets from DraftKings, N3TWORK & Game of Whales Feb 11, 2020

Show notes

Coming up is user acquisition panel with experts from N3TWORK, DraftKings and Game of Whales to share their top UA secrets. This is from a Pollen VC and SVB event that I helped organize and I want to thank Pollen VC for letting me run the recording on the podcast.
You are about to discover a heap of knowledge from creative optimization to coming up with out of the box ideas for creatives and what downstream metrics are the most important.

769: Keep Users Coming Back & Buying More With The “Handoff” Strategy with Rebecca Nackson Feb 04, 2020

Show notes

Today's guest is Rebecca Nackson, Founder at the growth agency, Notable. You will discover her creative "handoff" strategy to engage your users and get them to buy more. Also, you will hear why visualization is so important to actually taking actions on your data, why you should NOT just look at the average of the data and finally how product and marketing teams should cooperate.
Rebecca Nackson is the Founder at Notable.

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