App Marketing by App Masters

Latest Episodes:

778: All About Mobile App Acquisitions with Steve Wade Apr 07, 2020

Show notes

Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed.
Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.

How Do You Know If You Are Doing App Store Optimization (ASO) Right? Apr 06, 2020

Show notes

Here's how you can tell if your ASO strategy is a good one.
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- How do you know if you are doing ASO right or wrong?
- Does Google "read" the text of icons or screenshots?

App Preview Videos: Do They Lead to More Downloads? Apr 02, 2020

Show notes

Are App Preview Videos effective?
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- How Apple Search Ads affect ASO?
- Do App Preview Videos lead to more app downloads?

The Most Important App Store Optimization Factors in 2020 Apr 01, 2020

Show notes

Discover the most important factors in getting high keyword rankings.
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover...
- What is the ASO ranking criteria?
- What is the impact of keyword optimization?
- The most important factors for ASO
- How important is keyword density?

777: What Games Have The Most Potential with Joel Julkunen Mar 31, 2020

Show notes

Coming up today's guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it's Battle Pass) and what features bring your games' most value in different markets.
Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.

Chad Mureta’s App Marketing Strategy Mar 30, 2020

Show notes

Discover how Chad's "front-loading" strategy helps him better monetize his apps.
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

App Engagement: 5 Surefire Ways to Increase Your Retention Mar 25, 2020

Show notes

If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible.
With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.
In this post, you will discover surefire ways to improve your mobile app engagement.

776: M&A Trends in the Mobile Gaming Space with Diwakar Rao Mar 24, 2020

Show notes

Coming up is a fireside chat with Zynga's VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape.
Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.

Apple’s New App Store Categories Mar 18, 2020

Show notes

In this video, we explore Apple's new categories on iOS: "Developer Tools" and "Graphics & Design" and how you can capitalize on them right now!

775: Nick Loper of Side Hustle Nation Mar 17, 2020

Show notes

Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick's website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show podcast each week.
He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.
Nick Loper is the Founder of Side Hustle Nation.

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