App Marketing by App Masters

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Software How-To
**App Marketing by App Masters**

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Latest Episodes:

This Intermittent Fasting App is Making $300K a Month Jun 03, 2020

Show notes

Discover the best practices that are helping this intermittent fasting app make over $300,000 a month.

Fastic: https://www.fastic.com/

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Check out our app marketing agency. Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters

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786: Why It Pays to Be Bold with App Monetization with Guilhem Duche Jun 02, 2020

Show notes

Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.

Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.

Show Notes:

- Zendesk

- Fav app: YouTube

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Mobile Game Monetization: How to 2X ARPDAU Jun 01, 2020

Show notes

Discover a simple way that you can 2X your double your ARPDAU.

Did you know that 95% of your app users will NEVER buy a thing from you. That’s why we have to give users multiple ways to give you money. We all know that video ads are a great way to monetize, but you are leaving money on the table if you are NOT giving them options.

In fact, in a study done by TheoremReach they found that 96% of users preferred to have a variety of ways to earn rewards in a game.
And on top of that adding rewarded surveys is a proven way to increase user engagement and retention.

Because you are giving users rewards for these surveys and they get to use these rewards to further advance in your game.

Now that’s what I call a win-win.

TheoremReach: https://theoremreach.com/

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Marketing for Game Devs | App Masters Live (May 29, 2020) May 29, 2020

Show notes

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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Today's episode is you will discover the simplest way to drive 6,000 downloads for your mobile game, how to find the right niche when you have a game with a proven gameplay, and how to write a compelling email to bloggers.

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Check out our app marketing agency. Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTubeInstagram: @stevepyoungTwitter: @stevepyoungFacebook: App Masters

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785: How to Get Your First 100 users with Mike Watkins May 26, 2020

Show notes

Coming up is a coaching call with the creator of an app that helps predict when you will be ready to retire. You will discover my best tips on how to get your first 100 users using Facebook Ads, how to monetization at the "win point" of your app and how to use your app to sell a digital product.

Mike Watkins is the creator of Wealth Forecaster.

Show Notes:
- 99Designs

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Mobile Game Trends | App Masters Live (May 15, 2020) May 25, 2020

Show notes

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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This week we have...

Joseph Kim is a mobile gaming executive and host of the Deconstructor of Fun Podcast. His past experience includes Chief Product Officer of SEGA, SVP, Games and Digital Platforms at NBCUniversal, and much more.

You will discover:
- How to launch a multi-player game
- Tips on how to start your own game studios
- And the #1 mistake that game developers make (hint: not being hyper focused on the game)

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Check out our app marketing agency.
Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Increase Mobile Game Revenue Using Rewarded Surveys May 20, 2020

Show notes

Here's a snippet of our upcoming App Masters Virtual Summit 2020 starting June 8, 2020.

Learn more about TheoremReach.

In this video, you will discover:

Where did the idea for TheoremReach come from?
Why rewarded surveys?
Rewarded surveys vs other monetization strategies
Why rewarded surveys increase app engagement?
What types of content is best for rewarded surveys?

Get your free pass:

https://www.appmasters.com/summit

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: App Masters
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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784: Reflectly's Darius Moravcik on How to Scale Micro-Influencer Marketing May 19, 2020

Show notes

Today's guest is the CMO at Refectly, the popular journaling app. You will discover how to use micro-influencers at scale for content generation, why product is more important than marketing in the beginning and why they are so focused on TikTok right now.

Darius Moravcik is the CMO at Reflectly.

Show Mention

Fav app:

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Chad Mureta on Selling Multiple Million Dollar App Businesses | App Masters Live May 15, 2020

Show notes

On this episode of App Masters Live, Chad Mureta joins us to share how he's been able to sell multiple million-dollar app businesses.

Chad is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

Join us live every Friday on YouTube at 9am PST!

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SPONSORS

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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If you enjoy the podcast, please leave us a review on iTunes or Spotify. We read each review and it really makes a difference in helping spread the podcast and convincing hard-to-get guests.

Follow Steve and App Masters:

YouTube: https://www.appmasters.com/youtube

Instagram: https://www.instagram.com/stevepyoung/

Twitter: https://twitter.com/stevepyoung

Facebook: https://www.facebook.com/AppMastersCo/

783: How to Grow a Podcast App with Markus Chow May 12, 2020

Show notes

Coming up is a coaching call with a developer of a podcast app called HiCast. We talk about the different keywords he should target in his ASO and why you should NOT be shy about your app's monetization.
Markus Chow is the creator of HiCast .

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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