App Marketing by App Masters

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

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Check out our app marketing agency.
Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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794: Subscription Conversion Hacks with Murphy Brantley Jul 28, 2020

Show notes

Today's guest is a friend of mine and more importantly a successful indie app developer. You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he's using Apple Search Ads Basic and Advance to get incredible cost-per-installs.

Murphy Brantley is the Indie App Developer.

Show Mentions

- Fav app: Credit Karma

- Murphy's app: Robot Call Blocker

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Keep Games in the Top Charts with David Reichelt (July 17, 2020) Jul 23, 2020

Show notes

Want to know what it takes to build a top-charting game that also has longevity? Today's guest is Color Switch creator, David Reichelt.

Download Color Switch World on iOS and Google Play.

Topics covered:

(12:26) What platform did David use to build Color Switch World
(15:22) Marketing for games, does it matter.
(17:46) How to keep games in the top charts
(25:06) Is it possible for a one-person team to succeed.
(41:16) How David defines "failure"
(50:16) Self publish or find a mobile game publisher.
(53:06) What did David learn from working with this publisher

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Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

***************

Check out our app marketing agency.
Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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793: How to Position Your App in a Competitive Market with James Setzer Jul 21, 2020

Show notes

Today's guest is an indie app developer that you're going to love. He shares how he finds profitable app ideas and positions them in a competitive market.

Plus two strategies that I absolutely love:

1) how he uses giveaways to get his initial downloads and ratings;

2) how he studies the newest, top grossing apps to see what they are doing right.

James Setzer is the Owner and Founder of DreamBuilders Simple Solutions.

Show Mentions

- Fav app: Asana
- James's fav app of his: VPN

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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5 Beginner App Store Optimization Mistakes Jul 20, 2020

Show notes

I’m going to share 5 basic ASO tips that you should know before you hire an expert or try to do it on your own?

Double your keywords using the Spanish Mexico localization
Targeting high traffic, high competition keywords
Using your title and subtitle for branding
Optimizing screenshots
Asking for reviews too late

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Check out our app marketing agency. Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020) Jul 16, 2020

Show notes

Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA.

As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more.

Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more.

Topics covered:

(06:07) - Advice on outsourcing influencer marketing for indie app developers
(12:38) - What is the most efficient formula app marketing on TikTok.
(16:27) - How does influencer marketing compare to paid channels like Facebook, Google or Apple search.
(18:42) - How to niche down when it comes to influencers.
(21:42) - Is Quora a good platform for app marketing.
(22:33) - What tools do you use to measure ROI for influencer marketing.
(30:12) - How long does an influencer marketing campaign run.
(31:31) - What influencer marketing channel is the most effective today.
(33:11) - Youtube integration is the most popular way of promotion
(37:07) - What are the current Youtube trends.
(42:11) - How to run an influencer marketing on just iOS.
(48:03) - What's the best way to market a new messaging platform.

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Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

***************

Check out our app marketing agency. Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Try This If You Are Not Making Money From Mobile Games Jul 13, 2020

Show notes

In this video, I want to share with you a simple technique that you can use to make money from your mobile games.

First thing first, let’s get one thing out of the way. Your game better have great... Retention

Without retention, you might as well forget about downloads and making money.

In fact, the popular mobile game publisher Voodoo looks for games that have at least a 50% D1 retention and a 20% Day 7 retention.

Now with that out of the way, let’s get to that simple strategy that will help you make more money.

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Succeeding as an Indie App Developer with Rich Wagstaff (July 3, 2020) Jul 09, 2020

Show notes

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

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This week, we have my friend Rich Wagstaff to share how he's been able to find success as an indie mobile app developer.

Check out Rich's apps:

Topics covered:

How his new screenshot increased conversions by 30%
Does a lower conversion rate for downloads affect rankings for your main keyword?
How to find keywords for niche apps
New app vs improving existing app if you are experiencing a reduction in downloads
How to find a designer to improve screenshots

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Check out our app marketing agency.
Never miss an app marketing growth hack!

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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791: The Secret to 3X Your Valuation with Chuka Ikokwu Jul 07, 2020

Show notes

Want to know how to easily 3X your valuation? Well, today's guest shares why having an ethnically diverse team will not only create a more effective team, but also help you 3X your valuation. You will also discover what KPIs to focus on in the beginning, the levers to increase your app's retention and how to build and launch a successful mobile game.

Chuka Ikokwu is the Founder & CEO at Divercity.io.

Show Mentions

- 764 Episode

- Fav app: IMDB: (iTunes | Google Play)

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu Jul 02, 2020

Show notes

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.