App Marketing by App Masters

Latest Episodes:

798: 3 Things You Need Before Running an Influencer Marketing Campaign with Christy Choi Aug 25, 2020

Show notes

Today's guest is the Co-Founder of First Influencer a performance-based influencer marketing agency. You will discover her unique approach to influencer marketing, the most important metric to pay attention to when hiring influencers, and the 3 things you absolutely need before running an influencer marketing campaign.
Christy Choi is the co-founder at First Influence Inc.

Show Mentions:

- Impact Radius
- Dovetale

SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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The Apple Search Ads Campaigns You Should Set Up Aug 24, 2020

Show notes

In this video, I want to show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.You should also add these search ads campaigns if you are tying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck.

Topics covered:

(00:18) The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall.
(01:02) Quick, easy steps on how to set up your ad campaign.
(01:28) What is an exact match ad campaign?
(01:45) Just how much is the ideal budget setting for a search ads campaign?
(03:00) Keywords, keywords, keywords: How do you choose them?
(03:41) Discovery campaign: Boosting your ad campaign.
(05:00) More tips in choosing keywords for your ad campaign.

Watch this video on Youtube: https://youtu.be/Kmh3DFGWKVA

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

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Check out our app marketing agency: http://www.appmasters.com/

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

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SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization A/B Testing with Geeklab Aug 20, 2020

Show notes

Jesse Lempiäinen is the Co-Founder at Geeklab.

Geeklab allows you to A/B test different store pages to improve your app store conversion and lower your CPIs.

Topics covered:

(06:12) In order of priority, what should you first A/B test (icon, screenshots, etc)?
(08:35) Do app preview videos increase conversions?
(12:20) Do black hat ASO techniques work?
(20:35) Moonshades App Audit
(28:55) Portrait vs landscape screenshots which ones convert better?
(31:37) What causes billing error issues
(34:10) Here's a process for validating an app idea before you build it
(40:30) Word Games App Audit
(45:30) Dosl App Audit
(58:30) Kidcentric Appp Audit

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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SPONSORS

Discover our greatest growth hacks to driving massive downloads. Learn more on AppMastersAcademy.com

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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797: How to Have an Investor Mindset While Building The Product with Susie Hultquist Aug 18, 2020

Show notes

Today's guest spent the the bulk of her career as an investor and most recently managing $2 billion of Consumer Stocks. You are about to discover how she made sure her idea can be a sustainable business, how she created brand ambassadors, and finally how to create a brand not just a product.
Susie Hultquist is the Founder and CEO of Spokin.

Show Mentions:

- Fav app:Goop

- Fav book: Barking Up The Wrong Tree

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Check out our app marketing agency.

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Growth & Monetization for Game Devs with Tom Hammond Aug 13, 2020

Show notes

Tom Hammond, Co-Founder and CEO at TheoremReach where they help developers earn more revenue by easily adding fun, rewarded surveys to your app.

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Check out our app marketing agency.

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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796: How to Approach Growth in the Telehealth Market with Felix Huang Aug 11, 2020

Show notes

Today's guest is the Growth Marketing Manager for a TELUS Health. You will discover how they are using SMS marketing to grow their app downloads, how showing too many features in an ad campaign completely failed and how they are optimizing their onboarding experience to reduce friction.

Felix Huang is the Growth Marketing Manager at Babylon by TELUS Health.

Show Mentions:

- Fav app:

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Check out our app marketing agency.

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Try This If Your Users Are NOT Coming Back to Your App Aug 10, 2020

Show notes

Today you are going to discover an easy, simple step by step way that you can ask users to enable the push notifications and the simple drip campaign that you can use to bring your users back into the app and eventually close that sale.

Watch this video on Youtube: https://youtu.be/nSihido1IPA

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

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Check out our app marketing agency.

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization Live with Steve P. Young Aug 06, 2020

Show notes

Every question you wanted to know about ASO answered live with yours truly.

You will discover how to spy on your competitors' Spanish Mexico localization, how keyword density affects keyword rankings, and how to utilize and amplify a giveaway campaign to drive downloads and reviews.

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

Check out our app marketing agency.

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Increase Virality for Your App Aug 05, 2020

Show notes

Use this simple framework to increase your app's virality.

You better have users
Make your customers look good
Create a win-win for both users

Watch this video on Youtube: https://youtu.be/r-sJlq0iyoY

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

***************

Check out our app marketing agency.

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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795: How to Increase Your Subscriptions with Fritz Charles Aug 04, 2020

Show notes

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV?

Fritz Charles is the Head of Growth at Universe.

Show Mentions

- RevenueCat

- ChartMogul

- Copilot

- Coin Gamma Podcast

- Fritz's Interview on Earn Your Leisure

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Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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