App Marketing by App Masters

Latest Episodes:

805: How to Drive Downloads on Reddit with Ryan Angerami Oct 13, 2020

Show notes

Today's guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs.

Ryan Angerami is the Director of Growth Partnerships at Reddit.

Show Mentions:

- Fav app: SpotHero

SPONSORS

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Mobile Game Monetization & Growth with Jasmine "Zeno" Hinchen Oct 08, 2020

Show notes

This week's special guest is Jasmine "Zeno" Hinchen who is the CEO at Giodaco - a consultancy that identifies revenue and monetization strategies that will maximize earning opportunities for games, apps, and businesses.

Topic Covered:

(04:40) - What’s working with ASO on Google Play
(11:10) - How to drive downloads with YouTube influencers
(13.06) - Facebook group as a community space for your app
(22.12) - How will the IDFA changes affect UA
(23:50) - DripDrop App Audit
(29:04) - What is biggest mistake game developers make
(34:47) - SuperMama App Audit

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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804: How This Indie Developer 3X His Revenue with Chris Onuigbo Oct 06, 2020

Show notes

Coming up is an indie success story that you are going to love. You will discover how he used reddit to come up with his app idea and get downloads from that community, the mindset barrier that he overcame to 3X his app revenue and when he knew to stop working on his other app ideas to focus on this one.

Chris Onuigbo is the Founder at Grounded.

Show Mentions:

- Beta Testers

- Fav app: Reddit

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Make an App That Does NOT Suck Oct 01, 2020

Show notes

Today's guest is Chaim Sajnovsky, Founder at B7Dev.com. We will answer your app development questions and give you the common pitfalls that you need to avoid.

Topic Covered:

(02:36) What is your initial thoughts on iOS14 and how developers can utilize iOS 14
(13:07) C41 Photo competition App Audit
(21:25) How can we improve keyword ranking for specific keyword if it is stuck at same position for long time
(26:07) What do you think of partnering with nonprofit to give portion of proceeds to back to commuinty to gain some degree of social proof
(27:48) KAKU App Audit
(33:57) What do you think of a spinning wheel where you can win coupons
(35:40) Finding goog translators
(40:49) Messaging app with a premium subscription model
(44:37) Duesl RPG-Fantasy Adventure App Audit

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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803: App Annie's Lexi Sydow on What's Working in Mobile Today Sep 29, 2020

Show notes

Today's guest is the Senior Market Insights Manager at App Annie. You will discover how iOS 14 will impact mobile advertising, the categories of apps that are growing pre-pandemic and during the pandemic, and the most impactful marketing channel marketers need to be focused on.

Lexi Sydow is Senior Market Insights Manager at App Annie.

Show Mentions:

- App Annie Ascend
- Fav app: Houseparty

SPONSORS

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Avoid These App Development Mistakes Sep 28, 2020

Show notes

In this video, Chaim Sajnovsk and I talks about the common mistakes that we see first time (or even advanced) app creators make.

There are no perfect path to success but we want to help you avoid the pitfalls and the things that could set you up for failure.

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Check out our app marketing agency: http://www.appmasters.com/

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

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SPONSORS

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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ZINIO Mirela Cialai's App Marketing - Analytics & Retention Sep 24, 2020

Show notes

The key to unlocking app growth? User engagement!

This week's guest is Mirela Cialai, Senior Global Marketing Director at ZINIO.

Topics Covered:

(06:50) How marketing has changed during COVID
(10:02) Should you have lifetime plan with the subscription plans?
(12:15) Who owns user engagement - the Product team or Marketing team?
(14:59) Rivers App Audit
(26:50) How to properly activate your users
(29:51) How to re-engage dormant users
(37.30) Tunnel VPN App Audit
(47.38) StretchMinder App Audit
(59.55) FocusByte - Focus Timer App Audit

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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802: Save Development Costs with This App Blueprint with Daniel Vasquez Sep 22, 2020

Show notes

Today's guest helps non-technical entrepreneurs go from idea to App Store. You will discover the App Blueprint that will take the headache out of building apps, how to accelerate your startup phase, and how he got a company to pay them $40K to build an app that is now a part of their portfolio.

Daniel Vasquez is the Co Founder of 3E Development.

Show Mentions:

SPONSORS

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Auditing The Most Downloaded Game - Subway Surfers Sep 21, 2020

Show notes

In this video, we'll analyze and audit the most popular mobile game of all time which has crossed over 3B downloads and today still remain in the top charts. How was this game, which was released in 2012, been able to stay in the charts and still grows over $1M a month?

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Check out our app marketing agency: http://www.appmasters.com/

Never miss an app marketing growth hack: http://www.appmasters.com/newsletter

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SPONSORS

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial Sep 16, 2020

Show notes

This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions.

You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it?

Topic Covered:

06:47 - Backlinks and keyword rankings
07:48 - What you should be focusing on for Google Play keyword rankings?
09:47 - Keyword density for Google Play
24:46- Does revenue impact iOS keyword rankings?
26:45 - Should you soft launch your app?
39:46 - How long does it take to rank for keywords?
40:47 - Should you launch with all your IAPs free?
42:46 - When should I hire someone to help with ASO?
46:47 - All about app bundles
55:47 - Do other localizations help other countries?

Links:

https://www.linkedin.com/in/marie-laure-cruyt-45bb7085/

https://www.apptweak.com/

Grow Your Downloads With Our Exact Strategies: http://www.appmastersacademy.com/

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

***************

SPONSORS

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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