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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Advertise

    Copyright: © Pixel Happy, LLC

    • Apple Podcasts
    • Google Play
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    Latest Episodes:
    813: The Smart Way to Localized Your ASO with Gonzalo Juarez Dec 08, 2020
    Show notes

    Coming up is an interview from our first virtual summit from July 2018 with the founder of the largest publisher of mobile travel guides, Gonzalo Juarez. You will discover how he's growth the company 500% the past 4 years, how he transitioned from a paid app model to freemium one, and finally his localization strategy that has skyrocketed downloads.

    Gonzalo Juarez Martin is the Founder & CEO at eTips.

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    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    812: Framework for Scaling New Growth Channels with Shoji Ueki Dec 01, 2020
    Show notes

    Coming up is an interview from our first virtual summit from July 2018 with then Senior Director of Growth Marketing at SeatGeek, Shoji Ueki. You will discover how to find new growth channels, the framework for scaling that new channel and a better understanding of how your marketing efforts drive value to your company.

    Shoji Ueki is currently the VP of Marketing at Grailed. When we did this interview he was the Senior Director of Growth Marketing at SeatGeek.

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    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    App Store Optimization Deep Dives Nov 26, 2020
    Show notes

    This week is a solo show where I'll answer all your app marketing questions along with doing an app store optimization deep dive from the audience.

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

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    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    Get the Most Out of ASO With This Tool Nov 25, 2020
    Show notes

    You can get access to all Checkaso tools for up to 25% off. The offer ends on December 1st, so don’t miss this opportunity!

    Checkaso is an ASO tool for all levels, from beginners to advanced. One of the best features is the ASOindex which gives you all the way to optimize your app, and it’s completely free. Checkaso also has a set of tools perfect for app localization and new market research — keyword impressions that show you how visible your keywords are, ranks by country, and a one-of-a-kind translator.

    Learn Checkaso: https://bit.ly/2HJXwW6

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

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    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    811: Global Trends for the Mobile Game Market with Sergey Zhukovskiy Nov 24, 2020
    Show notes

    Today's guest is the CIS BD Manager of SocialPeta. You are about to discover his predictions for the global mobile game market, cost intelligence of Facebook advertising and insights on how to leverage the Japanese market.

    Sergey Zhukovskiy is the CIS BD Manager of SocialPeta.

    Show Notes:

    - Fav app: Among Us: (iTunes | Google Play)

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    Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    Braavo's Mark Loranger How to Fund App Growth The Smart Way Nov 19, 2020
    Show notes

    This week's guest is Mark Loranger, Co-Founder at Braavo. You will discover how different types of funding can be used for different purposes, how to raise money for your apps, and what to consider before funding your app's growth.

    Topic Covered:

    03:49 When to start investing in app growth
    05:44 What metrics to focus on before app growth
    08:15 What’s the minimum revenue to qualify for Braavo
    09:31 Braavo’s two financing products
    12:42 Braavo vs bank loan
    13:23 What are the most effective app marketing channels for Braavo customers?
    29:25 Thoughts on Google Search ads
    29:36 Lucky Keno Numbers App Audit
    35:42 Should we hire an agency to run paid marketing?
    37:35 Hicast App Audit
    46:25 English Hero App Audit
    56:05 Fitimage App Audit

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    Get your app audited: http://www.appmasters.com/audit

    ***************

    Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    810: How to Refine Your Value Proposition for Press & Conversions with David Eberle Nov 17, 2020
    Show notes

    Want to know how today's guest has been able to land some massive press for his keyboard app? He shares how refining the app's value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price with your subscription plans and why YouTube influencers are the best channel for long-term downloads.

    David Eberle is the CEO at Typewise.

    Show Mentions
    - OKR Software
    - SBB App:(iTunes | Google Play)

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    Building a Successful Mobile Game Studio Nov 16, 2020
    Show notes

    Today’s guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell.

    Joakim Achren is the Founder and CEO at Elite Game Developers.

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Get your app audited: http://www.appmasters.com/audit

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    All The Ways to Attract Organic Downloads Nov 12, 2020
    Show notes

    This week's guest is David Margaryan, Head of ASO at Checkaso.io. He shares everything you need to know about all the ways to Attract Organic Downloads.

    Topics Covered:

    • 03:25 What are the new ways to drive growth using ASO
    • 04:34 Google Play similar apps algorithm
    • 08:47 Thoughts on using weekly subscription model
    • 10:20 Movie Deals: Cheap Movies App Audit
    • 35:01 Lovesync App Audit
    • 44:22 Best ways to get initial downloads on app launch
    • 45:28 Office Hours App Audit
    • 53:50 How long do app stores index new metadata?
    • 55:06 How to pick countries for localization?

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************

    Join us live every Friday at 9am PST on YouTube!

    Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

    Get your app audited.

    ***************

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


    809: How to Improve Early KPIs to Improve Marketing Performance with Ben Eshel Nov 10, 2020
    Show notes

    Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today's guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.

    Ben Eshel is the Director of Marketing at Gliding Deer.

    Show Mentions

    - Fav app: No Humanity:(iTunes | Google Play)

    SPONSORS

    SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

    Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


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