App Marketing by App Masters

Latest Episodes:

817: Influencer Marketing as an Indie Developer with Dan Purcell Jan 05, 2021

Show notes

You're going to discover a whole new set of ways to build a business from just one app. Today's guest Dan Purcell, Co-founder of Get Your Marriage On!, shares how he build a media business from the success of his first app. You will discover how to launch your app using influencer marketing, the free way to track downloads from these influencers, and how podcasting has actually help him grow his audience.

Dan Purcell is the Co-founder of Get Your Marriage On!

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SPONSORS

For just one low monthly price, you will discover our greatest growth hacks to driving massive downloads. Learn more on Appmastersacademy.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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816: Your First Facebook Ad Campaign with Shamanth Rao Dec 29, 2020

Show notes

Coming up is an interview from our first virtual summit from July 2018 with then VP of Growth at FreshPlanet, Shamanth Rao. You will discover what your targeting should be on your first Facebook ad campaign, what your app needs before running a Facebook campaign, and the ad creatives that are performing the best.

Shamanth Rao is the Founder at RocketShip HQ and host of the Mobile User Acquisition podcast. When we did the interview he was the VP of Growth at FreshPlanet.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Increase Mobile Retention & Revenue Dec 24, 2020

Show notes

This week's guest is Tom Hammond, CEO and Co-Founder at UserWise. You will discover how to use liveops to bring users back into your game and eventually monetize them.

Liveops is critical for game success and the future of gaming and it’s what keeps your players coming back again and again. Those little updates and personalized experiences are what keeps them clicking and allows you to earn money through ads or in-app purchases.

Topics Covered:

01:37 Why is it so critical for game developers to start thinking about liveops
05:17 Liveops essential events
13:09 How to rank app on Play Store
17:58 What is your opinion on lying about social proof
19:34 Gains App Audit
25:00 Liveops for non-gaming apps
32:39 insatiable io snake App Audit
44:00 Numerology App Audit
51:52 Developing a social media app
54:38 Modern Drone App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

815: How to Use Referrals to Grow App Downloads with Aurora Berg Dec 22, 2020

Show notes

Coming up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple's new rules of incentivizing downloads), the prerequisite for growth, and how Fun Run (her previous company) used Twitter to engage users and grow downloads.

Aurora Berg is the COO at Medal.tv.

Megacool.co was acquired by Medal.tv in September 2019 to offer game studios cross-platform gameplay recording and deep lining solutions.

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Do This If Your App Retention Sucks Dec 21, 2020

Show notes

Here's a simple way to increase your mobile retention and bring your users back into your app.

Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features and how Listory increased day 7 retention to over 40%.

Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

App Store Optimization for 2021 Dec 17, 2020

Show notes

This week is all about how to approach ASO in 2021 and beyond. What's changed and how has the pandemic affected app store optimization?

This week's guest is Thomas Kriebernegg, Co-Founder and CEO at App Radar - an industry leader in the app marketing & analytics field, energizing international growth for mobile apps and mobile games.

Topics Covered:

01:38 ASO for 2021

02:58 Apple Search Ads Trends

06:06 How to protect your brand using Apple Search Ads

08:52 What to control and optimize for ASO

11:45 Long tail keyword traffic outside of US

13:31 Why do I rank for a keyword that is NOT in my meta data

15:18 How do app preview videos help ASO?

18:16 Are App Store reviews exchange services worth it?

20:23 Gain App Audit

37:00 Find Art App Audit

50:25 WallStreetSlider App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

814: How to Start With Influencer Marketing Campaigns with Moshi Blum Dec 15, 2020

Show notes

Coming up is an interview from our first virtual summit from July 2018 with then Head of User Acquisition at Viber, Moshi Blum. You will discover what you need to get started with influencer marketing, how to re-engaged your inactive users, and how to approach organic downloads while running paid marketing.

Moshi Blum is currently the General Manager Israel at Adjust. When we did this interview he was the Head of User Acquisition at Viber.

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How Among Us Became #1 Mobile Game Dec 14, 2020

Show notes

How did Among Us suddenly take off after 2 years of obscurity?

This is a preview of an App Master Virtual Summit interview with Javier Barnes, the Head Designer at Pixel Noire Games.

He is a game designer with +10 years of experience in top-grossing mobile games. He was the Lead Game Designer at Monster Legends, Systems Designer at Despicable Me: Minion Rush and Asphalt 8.

You will discover the key lessons from the success of Among Us and Fortnite.

Javier Barnes is the Head Designer at Pixel Noire Games.

Get the full interview: https://www.appmasters.com/summit

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Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

How to Build a Successful Indie App Studio Dec 10, 2020

Show notes

This week's guest is Masud Zaman, Founder at Editr Apps Inc. You will discover, how to build a successful indie app studio.

Topics Covered

01:10 - How Successful is this company you have built
03:19 - How to launch an app as an Indie studio
05:03 - How you getting those early users and early ratings
06:01 - Do you do anything from a conversion rate
07:56 - What revenue numbers should you achieve before re-investing in paid marketing channels
11:16 - Mr.Bigshot App Audit
20:37 - How do you kind of figure out when to build the next app
27:58 - Do you have an ASO playbook thah you can share with Indie developers
28:30 - Should I focus on micro-niche apps?
30:39 - Fit52 App Audit
50:10 - DicTater App Audit
55:28 - Download Velocity for App store ranking
56:13 - Ambition Ladiez
59:19 - Advice for Indie App Developer

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Check out all our latest Virtual Summit Videos here: https://appmasters.com/summit

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Try This to Hack the Similar Apps Google Play Algorithm Dec 09, 2020

Show notes

In this video, you will discover how you can show up within the Similar Apps section of your main competitors. You will gain insight into how the Google Play ASO algorithm works and the tests you can run to increase your organic downloads.

Checkaso: https://checkaso.io/

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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