App Marketing by App Masters

Latest Episodes:

The Facebook Retargeting Ads That Drives App Revenues Feb 15, 2021

Show notes

Discover the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.

Mike Durst, Co-Founder at OOMPH, shares how he uses Facebook retargeting to drive more app subscription revenue.

You can watch this video: http://youtu.be/j3U2bnUWJS0

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Case Study: How SuperMama Increased 3X Their LTV Feb 11, 2021

Show notes

In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing.

This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app.

Topics Covered:

04.41 - How SuperMama 12X Revenue
18:40 - The pricing page that led to 12X revenue
25:03 - How did Andrey choose this niche?
27:27 - How to calculate LTV of an app
28:57 - How to wireframe your app
29:39 - The Apple Search Ads campaign that is performing the best
30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword
32:11 - How to optimize ad spend for Apple Search Ads
32:21 - How to optimize Facebook ads for different countries
37:44 - PingMe App Audit
48:17 - Twidget App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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822: All Your App Development Questions Answered with Elisabeth Bohlmann Feb 09, 2021

Show notes

Are you trying to build your first app or scale your app development? Well today's guest is Elisabeth Bohlmann, the VP Client Strategy at December Labs.

You will discover:

What should be the first step when thinking about building an app
How to hire the right developer (freelancer vs dev shop)
What documentation you should have before gathering development quotes
What is the difference between Native and Hybrid Mobile App Development
Why UX research is so important before you build out the first prototype

Elisabeth Bohlmann is the VP Client Strategy at December Labs.

Show Mentions:

- Is My App Really Mine? Five tips for avoiding developer hijacking

- Fav app: Shazam

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This Motivation App Makes $600,000 a Month Feb 08, 2021

Show notes

In today's video, I want to show you an app. A motivational app is making over $600,000 a month.

You can watch this video: http://youtu.be/f8w7exZnwi4

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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A/B Testing to Increase App Downloads Feb 04, 2021

Show notes

A/B testing your app store listing is an important strategy to growing your organic downloads.

This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.

Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.

Topics Covered:

02:14 A/B testing on the app stores
03:27 What elements should we test first?
04:43 A/B Testing App Icons Increase Downloads by 20%
16:22 CBT Good App Audit
17:14 What’s more important for screenshots - the messaging or the graphics?
36:32 How much value is there in having a video on the app store listing?
33:21 Does ASO work without paid ads?
40:54 Localization can increase downloads by 40%
43:52 Avatarity App Audit
55:09 Color Noir App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Influencer Marketing for Mobile App Downloads as an Indie Dev Feb 03, 2021

Show notes

We're going to talk all about social media influencer, how podcasting has actually changed it, and also how you can implement an affiliate marketing system.

You can watch this video: http://www.youtube.com/watch?v=eD2tNHj_hqQ

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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821: How to Achieve Explosive Growth Through Small Wins with Ryan Yada Feb 02, 2021

Show notes

Today's guest is Ryan Yada the Co-CEO and Co-Founder of Flowmotion Entertainment. He co-leads the company's international growth with 80 team members in 10 countries.

You will discover how optimizing for small wins led their games to have explosive growth despite a disappointing launch. He shares what areas of the product to optimize, how fine tuning their app led to major ASO growth, and the tools he uses to measure all these tests.

Ryan Yada is the Co-CEO and Co-Founder of Flowmotion Entertainment

Show Mentions:

- BigQuery
- Firebase
- Game Analytics
- Cooking Crush
- Cooking My Story

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization in 2021 - Optimize These 7 Things (Part 6/6) Feb 01, 2021

Show notes

In this video, I want to talk about all the ways that you can still increase your downloads without touching the keywords. So let's get to it.

You can watch this video: http://youtu.be/gEShBdg5ejI

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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My Apps Revenue & Downloads Jan 28, 2021

Show notes

This week is a solo show where I'll share the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains on how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions.

Plus, we'll answer all your app marketing questions along with auditing your apps for downloads and revenue.

Moonlight app:

https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572

Topics Covered:

04:59 Revenue and download numbers for my Moonlight App
17:14 How to rank for long decription keywords on Google Play?
18:40 What do you think about having in-app purchase and subscription for same content
22:11 How much time does it take to rank for keywords on Google Play
27:52 Youdo Todos App Audit
39:23 Coachy App Audit
49:24 Fat Splat App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Store Optimization in 2021 - Keyword Optimization (Part 5/6) Jan 27, 2021

Show notes

We're going to talk all about how do you optimize for the keywords in your app, title, subtitle, keyword, field, and so forth.

You can watch this video: http://youtu.be/nsy03ba_LWE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Want to double your downloads using ASO? Check out App Masters Academy dot com to discover our EXACT ASO strategies to grow your downloads. That's Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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