App Marketing by App Masters

Latest Episodes:

826: Easy Ways to Increase Mobile Game Monetization with Jordan Blackman Mar 09, 2021

Show notes

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.
You will discover a few easy ways to increase your game's monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games.
Jordan Blackman is the Owner of Bright Black Associates.
Show Mentions
- Playmakers Podcast
- Game Analytics
- How To Double Your Game's Conversion Rate in The Next 90 Days
- Fav app: Waking Up

SPONSORS

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Hire Developers - How to Create an App Startup (Part 3) Mar 08, 2021

Show notes

Should you hire a freelancer or app development agency? Are you getting a warranty for your code? And how do you ensure that your code will actually be delivered?

In part 3 of our YouTube series on how to build an app startup, you will discover how best to hire developers and get the most accurate quotes.

Topics covered:

Freelancer vs dev shop
Should the developer have made similar apps in the past?
Build for both or start with one platform (Google vs Apple)
How to ensure dev won’t steal app idea
How to ensure dev won’t resell your code?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Fund App Marketing Without Losing Equity Mar 04, 2021

Show notes

Get up to $2M of funding for full scale development, deployment and marketing. We know how hard it may be to get funding for your apps and games.

This is why GamesBoost42 built a framework that can quickly give you access to the capital you need. You retain your ownership rights and the freedom to build the apps and games you want, and Gamesboost42 provides you with funding so that you can develop your app on your terms.

Today's guest is Andrew Postnikov, Chief Business Development Officer at GamesBoost42.

Topics Covered:

01:23 - Difference between GamesBoost42 and traditional investors
08:50 - How does GamesBoost42 work - do I give up profits or equity?
11:48 - How publishing works with GamesBoost42
17:45 - Dad joke #1
18:24 - DrinkDrama App Audit
27:07 - What happens when the relationship between developer and GamesBoost42 ends?
35:26 - GamesBoost42 analytics
39:32 - Drumschool App Audit
48:35 - Battlexic App Audit
57:03- What's the to work with GamesBoost42?

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

How to Build a Minimum Viable Product- How to Create an App Startup (Part 2) Mar 03, 2021

Show notes

Lower your app development costs and discover the basic framework to build your minimum viable product (MVP).

In part 2 of your "How to Create an App Startup" series, you will discover the best way to build your MVP and communicate the idea to a developer.

Topics:

The best way to show the developer your idea
How to decide MVP features
How to create a specifications doc
Tools to help you create an app prototype

B7Dev

http://b7dev.com/

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

825: How to Overcome Objections to App Subscriptions with Dan Clark Mar 02, 2021

Show notes

Today's guest is Dan Clark, the CEO of Brain.FM. You will discover how he went from working for free to now CEO of the company.

Other topics covered during the interview:
- How he found out about the app and applied to work for free
- Why he used reactive native to build the first version
- Why he decided to NOT build the app himself
- How he grew by investing in the science of the app
- How to overcome objections to the app's subscription
- Was it hard to work for another company after having your own company
- How to decide whether to build a lifestyle business vs going bigger
- Why he brought on a COO
- The lessons learned from going from a lifestyle business to one with employees
- Why referral marketing is one of the best channels
- What's working with LinkedIn ads?
Dan Clark is the CEO of Brain.FM

Show Mentions

- Amplitude
- Fireflies.ai
- Fav app: Roam Research

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Do This Before Building Your App - How to Create an App Startup (Part 1) Mar 01, 2021

Show notes

Discover the critical steps you need to think about before you start building your app idea.

Topics:

Create a company not just an app
How to do market research
How to simply validate your app idea
How to turn your idea into a working prototype
How to fund your app idea

B7Dev

http://b7dev.com/

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Overpass Apps Joins App Masters Live Feb 25, 2021

Show notes

This week we have Eric Wroolie from Overpass Apps joining us to answer all your app development related questions. He's got a popular YouTube channel where we shares a lot of great advice for app developers.

Overpass is a mobile app development agency based in Oxfordshire in the UK

Topics Covered:

04:06 - Trends in the app store
05:51 - Ad revenue getting harder to monetize
07.02 - How YouTube can help your business
16:33 - Motivational Quotes App Audit
24:26 - Native vs Flutter or Xamarin
29:34 - Should you be concerned about cyber attacks while building app?
32:06 - What benefits do you get by having a user register for your game?
34:40 - What is the minimum daily downloads to get revenue traction?
35:44 - Goddness app audit
44:37 - Should you monetize with monetize with Facebook?
45:30 - Why is Admob revenue getting more difficult
54:59 - Reward full screen ads vs video ads

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

824: How Indies Can Adjust to IDFA with Lior Barak Feb 23, 2021

Show notes

Today's guest is Lior Barak, a data strategist with over 12 years of expeirnece in the field. Lior worked for companies such as Nielsen, Cisco, Lovoo, Zalando and more. He is the author of "Data is Like a Plate of Hummus", Co-host of "WHAT the Data?!" Podcast and Co-founder of Tale About Data.

You will discover...

How indies can adjust to IDFA
What metrics make the biggest difference for your app business
How to build in-house data analytics tools
Why you must have a communication line with your customers
`What's the primary growth channel, is it still Facebook and Google?

Lior Barak is the Co-founder of Tale About Data.

Show Mentions

- Fav app: Trello

- WHAT the Data?

- Data is Like a Plate of Hummus

- Apple article about data

- Lior Blog Post: Serving users no dollars

- Lior Blog Post: Wabi-Sabi your data

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Lets build that app from idea to launch Feb 18, 2021

Show notes

Today's guest is Chaim Sajnovsky, Founder at B7Dev.com, you will discover how to build an app from idea to launch.

You will discover why you need to create a company, not just an app, should you budget for marketing or should everything go into development, and how to leverage your app for free with technology.

Topics Covered:

02:42 - How to leverage free technology for your app
09:27 - Where should you start if you want to learn how to code
12:24 - Chaim's thoughts on Flutter
14:08 - Any Widget App Audit
24:24 - Do we need social media if we have a low budget for an app launch?
28:00 - What SDKs should every app have?
30:52 - Zareklamy App Audit
41:12 - Learn Basics in Cloud Computing App Audit
47:04 - Do you need an NDA before working with an app development company?

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

823: What To Do When Growth is Slow Feb 16, 2021

Show notes

Are you struggling with your app's growth. Well, we have the Co-Founders of Veme.ly to share how they've persisted through the ups and downs to finally break through.
You will also discover...
- How they knew when to pivot their app
- How customer support drives app growth
- Why eliminating the US in Apple Search Ads has driven tremendous ROI growth
- How they're using Clubhouse to drive downloads
Hassan Ahmed and Maverick Eguia are the Co-Founders of Veme.ly.

Show Mentions:

Instabug
Podcast interview with Christy Laurence
RevenueCat
Fav app: Clubhouse: (iTunes | GooglePlay)

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Our TOPPODCAST Picks

Follow Us

Stay Connected

App Marketing by App Masters

Related Podcasts

Links

Stay Connected