App Marketing by App Masters

Latest Episodes:

833: How to Start & Grow a College Ambassador Program with Jake Ellenburg Apr 28, 2021

Show notes

Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data.

You will discover:
- How a college ambassador program led to tremendous growth for Drunk Mode
- How they are crushing it with Reddit ads and using memes
- The importance of A/B testing
- How to guide your team instead of micro-managing

Jake Ellenburg is Chief Marketing Officer at X-Mode.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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This Starbucks Secret Menu App Makes $240K Apr 27, 2021

Show notes

In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!

Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811

You can watch this video: https://youtu.be/lTApBMs0J4s

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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UX Design Mistakes You Need to Avoid Apr 22, 2021

Show notes

UX design is essential to having a successful app.

Chaim Sajnovsky is the CEO and Founder of B7Dev, a full-service development agency, businesses trust us with their app development, big data, machine learning, and server side needs.

We share the best tips for UX design and critical mistakes that app developers make.

Topics Covered:

01:51 - What is the difference between UI/UX
03:14 - Don't make users think
09:57 - What do you need to launch outside of US (eg. UK and Australia)?
13:14 - Office Document
22:41 - How to rank in top 5 for a keyword when you've ben #15 for awhile
27:35 - Galavant App Audit
44:57 - DWP App Audit

You can watch this video: https://www.youtube.com/watch?v=o2w7-nKTT3s

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Game Design: How to Develop a Successful Game Apr 21, 2021

Show notes

Today's guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game's monetization.

Jordan Blackman is the Owner of Bright Black Associates.

You can watch this video: http://youtu.be/ncq1Wfe3W7c

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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832: Beginner's Guide to Apple Search Ads with Gabe Kwakyi Apr 20, 2021

Show notes

Today's guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more.

This interview was recorded as part of our App Masters Virtual Summit back in November 2011.

Gabe Kwakyi is the CEO & Co-Founder at Incipia.

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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UserTesting Review & Live Reaction Apr 19, 2021

Show notes

In this video, I'll show you why you should do user testing and what questions to ask.

I'm going to react live to a user testing video and you'll get to hear the questions I asked along with my reactions -- brutally honest and critical ones included.

You can watch this video: http://youtu.be/_ufc1byTKb4

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Case Study: The #1 Source of In-App Purchase Sales Apr 15, 2021

Show notes

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales.

Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps.

Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272

Topics Covered:

02:51 - How Nick 5X his revenues
05:01 - Where he converts over 50% of his users
06:57 - How adding the word "free" to his pricing page increased conversions
08:48 - The sharing feature that gets the most downloads
12:03 - How he's getting 50 email subscribers a week
14:23 - How to leverage Apps Gone Free campaign with rewarded videos
21:48 - Spontaneous App Audit
33:06 - Division Calculator App Audit
41:00 - Should you give credit to contributors of the app? And where?
43:42 - Aspire App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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831: The Simple Process for Creating a Top Charting Game Apr 13, 2021

Show notes

Today's guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he's using his tremendous success to build Color Switch 2.
This interview was recorded as part of our App Masters Virtual Summit back in November 2011.
David Reichelt is the creator of Color Switch.

Show Mentions

- TinkerToys
- Color Switch 2

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Ideas to Make Money - The Proven Method Apr 12, 2021

Show notes

Discover the proven method to come up with app ideas that are guaranteed to make money.

You can watch this video: http://www.youtube.com/watch?v=w-RQ16TOz8w

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Get Started with Facebook Automated App Ads Apr 07, 2021

Show notes

Here's the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign.

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.

You will discover:

- How to approach UA with a new app

- What SDKs and tracking you need before running user acquisition

- How to get start with Facebook Automated App Ads

- How to scale Facebook Automated App Ads

You can watch this video: http://www.youtube.com/watch?v=NRNPoK23nto

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters