App Marketing by App Masters

Latest Episodes:

Mobile Gaming in Emerging Markets May 31, 2021

Show notes

Mobile gaming is HOT! But it's even hotter in emerging markets. Discover everything you need to know when building your mobile games for emerging markets such as Africa and the Middle East.

Today's guest was voted one of the 100 GI Game Changers in 2020. Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity.

Check out Johana's YouTube channel:

https://www.youtube.com/c/TheJohanaRiquierShow/

Topics Covered:

01:57 - The opportunities that exists in Africa and Middle East
03:37 - What types of categories of games work best in emerging countries
06:43 - Clever ways to monetize in these markets
08:52 - How best to promote games in the markets
13:53 - Wordcursion App Audit
32:08 - Daring Destiny App Audit
40:12 - Why you should actually pay attention to these emerging markets
44: 53 - Bus Simulator Real App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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837: The Best Performing Ad is Influencer Content with Jen Donahoe May 26, 2021

Show notes

Jen Donahoe is a Marketing and Growth Lead at Riot Games.

With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020.

You will discover:
- How influencer content is outperforming other forms of ads
- How to measure influencer marketing
- The biggest bang for your buck
- How to approach soft launch and what metrics are most important
- How to build a growth Hacking team
- Twitch vs YouTube

Show Mentions

- Famebit
- SurveyMonkey
- Episode 826: Jordan Blackman
- Adobe Spark
- Fav app: Levels

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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How to Get Traffic From Reddit May 24, 2021

Show notes

Discover how to get free traffic and app downloads through Reddit.

You will discover how to post so you don't get deleted, when is the right time to post, and what subreddits drive the best traffic.

Joining me is Brian Harp who is the founder and CEO of Gala a photo and video sharing app for iPhone users that launched April 2021.

Links:

https://www.reddit.com/r/Entrepreneur/comments/n4h02o/heres_what_i_learned_growing_my_mobile_app_to/

https://www.reddit.com/r/apple/

https://www.reddit.com/r/iOSProgramming/

Topics Covered:

03:13 - How he used Reddit to validate his ideas
05:14 - The subreddits that he used to drive initial downloads
08:20 - Why it's better to have 100 users love you than 1 million kinda like you
13:17 - How to talk to your users within your app
16:52 - What is the downside of Reddit?
21:36 - Why Brian decided to find a technical co-founder instead of a development firm
21:40 - How Brian used Angel List to find his technical co-founder
24:11 - Benkyo App Audit
32:49 - Why reddit vs other social media platforms
33:55 - Should you branch out to other channels if you found success on one platform?
36:22 - Relacomonia App Audit
49:38 - Need to get feedback on idea check out r/appideas or r/startup_ideas, App in beta = check out alphaandbetatesters, or r/sideprojects, need a cofounder = r/cofounder
50:21 - Employee Link App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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836: How to Figure Out the Right Price Point with Kate Nezhura May 19, 2021

Show notes

Today's guest is Kate Nezhura, Director of Product at MobilityWare.

With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is managing production teams in the Puzzle Suite of the studio responsible for feature roadmap, LiveOps and performance of 5+ games.

You will discover:
- How to figure out the preferred price point
- How to segment for monetization
- What is the best way to monetize
- When it comes to new features or initiatives being introduced into the product, what are the main principles you try to follow?
- How to incorporate monetization with liveops

Show Mentions

- Fav app: Merge Mansion:(iTunes | Google Play)
- MobilityWare

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Optimizing and Managing App Store Reviews May 17, 2021

Show notes

Today's guest is Denis Shelkov who is the Senior App Marketing Manager at AppFollow consulting department. Denis has been providing comprehensive ASO services for the biggest mobile developers for over 4 years, helping them reach first positions of top charts.

Topics Covered:

02:00 - How App Store Rating & Reviews Impact ASO
03:21 - Are ratings or reviews more important?
12.40 - How to hack the featured reviews on iOS and Google Play
15:06 - Will negative reviews on launch bury your app?
19:42 - Medica App Audit
31:27 - How does ASA impact ASO after iOS 14 changes?
36:24 - What's the impact on conversion if the rating goes from 3.7 to 4.0 rating
39:57 - Todayist App Audit
52:30 - Quote Dark App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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835: How to Sell Your App For Millions (And Not Regret It) May 12, 2021

Show notes

Today's guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years.

You will discover:
- Top 3 things to do to sell your apps for maximum value
- Do buyers have a preference between subscription apps?
- How to determine your app's worth
- Financial tools that Eric recommends

Eric Owens is the owner and co-founder of APPBusinessBrokers.com.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Organic Facebook Marketing May 10, 2021

Show notes

Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene.

Trevor Lewis is the Developer of the Troll Master app.

Topics Covered:

02:48 - Why you need to start a Facebook page
04:33 - Why you should post to Facebook groups as a Facebook page
09:15 - A photo contest for a co-parenting app
13:58 - Trevor's programming experience before building the app
20:00 - Tips on how to grow a Facebook page
16:22 - What if you
23:22 - Music Player App Audit
34:20 - Trebble App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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834: How to Increase Mobile App Subscriptions with Fritz Charles May 05, 2021

Show notes

Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth.

You will discover:
- How do we know if an app is fit for subscriptions?
- How do we decide on subscription length?
- How do we price subscriptions?
- Tools to help A/B test
- How to retain users and increase LTV
- What are the different promotions to increase conversions?

Fritz Charles is the founder of Q2 Mobile Labs.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Successfully Changing From Paid Apps to Subscriptions May 03, 2021

Show notes

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app.

Links:

https://www.linkedin.com/in/marcowenisch/

https://www.taculator.com/

Topics Covered:

01:22 - How Marco went from $500 to $10,000 a month
04:49 - How Marco used Apple Search Ads to grow paid app downloads
09:33 - How Marco launched his subscription app
15:23 - How to get Apple Search Ads to show up when installs are low
18:27 - Keywords rain sounds vs "rain,sounds"
19:29 - Marco's conversion rate
21:40 - Any changes for iOS 14 update
23:41 - Youries Discover App Audit
30:28 - Is having a good landing page important for ASO?
31:29 - Should we develop Apple Watch and Apple TV
32:59 - How to plan out ad campaigns?
35:41 - floating Stopwatch App Audit
42:23 - Why Facebook over Google?
44:21 - TCG Companion App Audits
51:37 - How to target students with FB ads

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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99% of Apps Fail - How to Make Sure Your App Idea Succeeds Apr 29, 2021

Show notes

Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development.

Topics Covered:

01:35 How to figure out the one thing that your app should do really well
04:43 Why 99% apps fail
09:36 What makes a great onboarding process?
11:49 Video Chat App Audit
34:33 Bass Parlour
47:02 Do screenshot file names help ASO?
50:43 Troll Master Depth Calculator App Audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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