App Marketing by App Masters

Latest Episodes:

830: The Meet Group Founder and CEO Geoff Cook Apr 06, 2021

Show notes

Geoff Cook is currently the CEO and co-founder of The Meet Group, a social dating and livestreaming company. He has been on the board of The Meet Group (NASDAQ: MEET) since 2011 until its sale in 2020.

Geoff sold the company for $500 million in September 2020 -- one of the last large public deals prior to the declaration of a global pandemic by the WHO. He started his first company from a Harvard dorm and sold it for millions of dollars at age 24 in the year 2002. He sold his second company for $100 million in 2011.

You will discover:

- How he started his first company and exited it for millions

- If selling the company changed the way he approached business

- The surprising tactic that led to myYearbook surpassing a million users in nine months

- The clever way he figured out to build a live streaming feature into his dating apps

- What's trending in China

Geoff Cook is the Founder and CEO of The Meet Group.

Show Mentions

- Geoof's Wired Article
- Foundr Interview
- vPaaS
- Fav app: Clubhouse

SPONSORS

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

This Meme Maker App Makes $60K a Month Apr 05, 2021

Show notes

Want to how to make memes? Check out this easy-to-use meme generator app that is making over $60K a month. We study what they are doing right and what they can do better.

We want to inspire you to learn from the best practices of successful apps, but also show you the opportunities that still exist in the App Store.

You can watch this video: http://www.youtube.com/watch?v=Py-QYaWeltw

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Growth Summit Founder Joins App Masters Live Apr 01, 2021

Show notes

This week Louis Tanguay, Managing Director & Founder of App Growth Summit, joins us to answer all your app marketing related questions.

App Growth Summit is an invite-only global conference organization dedicated to producing the highest-quality events which help the world’s top mobile app publishers and developers discover how to increase their app’s performance & sustainability through our regional limited-vendor events

Topics Covered

02:09 - How marketers need to adjust to a post-IDFA world
03:15 - Why on-boarding and UX will be more important
04:15 - Best practices for on-boarding and UX
06:33 - Why Apple is implementing IDFA
17:48 - How Louis pivoted his events business into a virtual one
23:23 - Mehndi Designs App Audit
31:11 - Wrapr‪z App Audit
51:21 - Yvett App Audit
57:43- Google now has reward interstitial ads

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

829: How to Test New App Marketing Channels with Susan Azari Mar 30, 2021

Show notes

Today's guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech.

You will discover:

- How do you decide which KPIs to focus on?

- The levers to pull when you want to increase retention

- How to balance testing new app marketing channels vs proven ones?

- The new app marketing channel that's working for them

- What's the most important A/B test to run to increase organic downloads

- How paid ads contribute to ASO

- Her most memorable email marketing campaign

Susan Azari is the Mobile App Commercial Lead at The Very Group.

Show Mentions

- Fav app: Clubhouse
- Loop Me

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

App Marketing Live & Update on My Apps Mar 25, 2021

Show notes

This week is a solo show where I'll update you on the revenue and download numbers of my newest app - Moonlight. I will pull back the curtains how I manage growth, ASO tests that I'm running, and how I'm optimizing for conversions.

Moonlight app:

https://apps.apple.com/app/moonlight-sleep-sounds/id1529371572

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

828: How to Get Your App Preloaded on Devices with Martin Lancee Mar 23, 2021

Show notes

Today's guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company's strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.

You will discover:

- Where to put your attention when it comes to growth at a big company

- How he got buy in from all parties to move forward with a preload strategy

- How to get started with a preload (on-device) strategy

- How he overcome being a professional app for a preload campaign

- How to get started with a preload strategy as a start-up

- How to calculate ROI for preloads

- Why Preloads pay per install did NOT work

- What GEOs are best for preloads

Martin Lancee is the Head of Consumer Growth at LinkedIn.

Show Mentions

- Digital Turbine
- IronSource
- Digital Turbine Episode
- Singular
- Fav app: LinkedIn Learning

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Indie iOS Developer Success Story - Water Tracker App Mar 18, 2021

Show notes

Today's guest is an indie iOS developer success story and creator of a water tracker app. You will discover how he increased his conversion by optimizing his pricing page, how he came up with this idea, and what's working for him from growing his downloads.

Topics Covered:

01:43 - How he came up with the idea
04:15 - The inspiration for his beautiful design
04:38 - How this app launch differed from his previous app launches
09:50 - What growth strategy did he focus on
14:41 - What ASO strategy really drove growth?
16:56 - How he gets such high number of ratings
23:27 - The pricing page change that led to 10% increase in monthly revenues
28:01- Lifetime in-app purchase or subscriptions?
28:06 - When do you show your paywall?
42:25 - How do you keep yourself motivated on working on single app?

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

***************

Get your app audited: http://www.appmasters.com/audit

***************

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

827: User Acquisition for a New Product with Gina Kwong Mar 16, 2021

Show notes

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

You will discover:

How to approach UA with a new app
What SDKs and tracking you need before running user acquisition
How to get start with Facebook Automated App Ads
How to scale Facebook Automated App Ads
How should UA managers collaborate with product teams
How to get started with Google UAC

Gina Kwong is Growth at Electronic Arts (EA).

Show Mentions:

- Fav app: Star Wars Galaxy Heroes

SPONSORS

***************

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

Data Analytics for Growth Marketing Mar 11, 2021

Show notes

With over 12 years of experience in creating actionable data, Lior Barak shares how focusing and structuring your data will help explode your mobile app growth.

He helps companies automate their data automation to simplify their decision making. His product helps create a clear data strategy, that saves companies time and money.

Topics Covered: