App Marketing by App Masters

Latest Episodes:

How to Create High Performing Social Media Ads Nov 05, 2020

Show notes

This week's guest is Thomas Ma, the Co-Founder and Managing Director at Sapphire. His team partners with brands to help them TREND on social media to Gen-Z / Millennials. They have an influencer network of over 1B followers throughout Snapchat, Instagram, Twitter, and Facebook. They work with clients to discover KPI that matters and BEAT traditional acquisition cost.

Topics Covered:

03:42 - How to create high performing social media ads
06:36 - How to reach out to influencers
07:45 - Do you need attribution tools for influencer marketing campaigns
08:18 - How do you source talent for UGC ads
10:51 - The step-by-step process for finding TikTok influencers
11:28 - What budget do we need to get started with Sapphire Apps
13.42 - Podcast alarm App audit
19:48 - World Synth & Drum Pad Machine App audit
32:03 - Mileaged Mileage & Tax tracker App audit
41:55 - Social Hub App audit

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.

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SPONSORS

SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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808: How Listory Increased D7 Retention to Over 40% with Yaniv Gilad Nov 03, 2020

Show notes

Today's guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for downloading your app.

Yaniv Gilad is the co-founder and CEO of Listory, the world’s first content refinery.

Show Mentions:

- Listory Manifesto

- Basecamp Manifesto

- Traction Book

- Fav app: Day One

SPONSORS

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YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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Facebook Advertising on a Budget Nov 02, 2020

Show notes

Today's guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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