App Marketing by App Masters

Latest Episodes:

768: Leveraging Artificial Intelligence for Growth with Lomit Patel Jan 28, 2020

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Today's guest is a speaker, author, advisor and is the VP of Growth at IMVU. You will discover what metrics matter when scaling your company, what is customer acquisition 3.0 and what types of TikTok campaigns are working well for them.
Lomit Patel is the Vice President, Growth at IMVU.

767: Best Strategy to Get Quality Downloads for a Location-Based App Jan 23, 2020

Show notes

Coming up is a coaching call with a former division 1 college athlete. You will discover the best strategy to get quality downloads for a location based app, how to build out systems for each geography and why building a refined product will help you grow even faster.
Mike Orakpo is the Founder at Athlete Connect.

How to Sell: Time Blocking Tips for Sales Prospecting Jan 15, 2020

Show notes

Here is a sales call hack that will help you sell more, get more clients and make you more effective.
This is my exact sales strategy that many people have copied and you can too.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=0BfzlZG8MuQ

766: How to Build The Key Features of a Social App with Ian Morris Jan 14, 2020

Show notes

Today's guest is the CEO and Co-Founder at Likewise, a Bill Gates-funded app that helps people quickly find and share recommendations. You will discover why getting the single player mode correct is important even if your app is social and how to take time for coming up with a vision for your company.
Ian Morris is the CEO and Co-founder of Likewise.

Questions to Ask A Digital Marketing Agency Jan 12, 2020

Show notes

In 2020, we expect to see mobile user acquisition strategies continuing to become increasingly automated and very different from their more manual antecedents from a few years ago.
Of course, if you’re looking to hire an agency, you perhaps already asked your prospective agency about their track record, their channel expertise and their case studies. While those matter and are important, it’s also crucial to vet your agency or consultant partner from a lens of their readiness for the age of algorithmic marketing.

3 Commonalities of Million Dollar Subscription Apps Jan 08, 2020

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In this video, we analyze dozens of apps generating over a million dollars a year to see what commonalities they have. If you're wondering how to monetize mobile apps, well this is the video for you.

765: How to Create Winning Ad Creatives with Jon Lau Jan 07, 2020

Show notes

Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates.
Jon Lau is the Senior Manager of Growth at DraftKings.

764: Must-Haves for a Successful Gaming Team with Chuka Ikokwu Dec 31, 2019

Show notes

Today's guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company.
Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.

763: AR Apps for Education with Robin Williams Dec 24, 2019

Show notes

You are about to hear from a company that is focused on building innovative AR apps for the education sector. You will discover how they decide which AR products to build first, how they user test each of their ideas and a growth strategy that the guest refers to as "perpetual motion machine".
Robin Williams is the Head of Emerging Technology at Twinkl.

How to Promote App With No Budget Dec 18, 2019

Show notes

In this video, you will discover 5 juicy app promotion strategies to drive app downloads without any marketing budget.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=BNrqMJ4eUmk

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