App Marketing by App Masters

Latest Episodes:

749: Fyber President, Offer Yehudai on Mobile Game Monetization Sep 17, 2019

Show notes

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber.
Offer Yehudai is the President of Fyber.

10X Organic Downloads with App Store Optimization (ASO) Sep 12, 2019

Show notes

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.

748: Licensing, ASO & Ad Monetization with David Cremades Sep 10, 2019

Show notes

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue.
David Cremades is the CMO at From the Bench.

How to Optimize Growth Funnel (Case Study 2X Revenue Growth) Sep 05, 2019

Show notes

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=EOBzq_E04Is

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas Sep 03, 2019

Show notes

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends.
Ken Johnson is the Founder and CEO at WildFire

746: How to Grow Downloads Targeting Your Ideal Users Aug 27, 2019

Show notes

There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.

How to Increase In-App Purchase Conversion Rates Aug 23, 2019

Show notes

From designing escape rooms to crafting fiction books that capture the imagination, Semyon Polyakovskiy, Creative Entrepreneur at Maginary, has successfully interconnected his skills to get away with a one-of-a-kind game.
In this interview, he walks us through his process on how to weave different elements together to create an Apple Featured game and the creative ways he employs to successfully convert users.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=TXoO6N41NL4

745: The Uber of Lawn Care with Gene Caballero Aug 20, 2019

Show notes

Today's guest built the Uber of lawn care which is now available in over 40 states in the US. You will hear how he spent 5 years working on his business on the side and then had enough traction to leave his full time job the last 2 years. You will also discover how he used SEO to build his business, how to expands to each new city and how he gets his vendors to bring on new users for him.
Gene Caballero is the Co-Founder at GreenPal, Inc.

How to Calculate Mobile Lifetime Value (LTV) Without a Lifetime of Data Aug 15, 2019

Show notes

In this video, Shamanth Rao will show you how to calculate the LTV of your user even with little data. Follow along as he shares a simple formula that you can use.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=k-QupJs15P0

744: Marketing Strategies Before Your App Launch with Tyler Bundy Aug 13, 2019

Show notes

Are you on a budget for building your app? Coming up is a coaching call with a developer of a real estate app. We discuss building a native app vs a PWA, marketing tactics before you launch your app and how to engage with influencers in any niche.

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