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    Software How-To

    App Marketing by App Masters

    Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

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    Copyright: © Pixel Happy, LLC

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    Latest Episodes:
    743: How to Build a Big Digital Product Business with John Bura Aug 06, 2019
    Show notes

    Today's guest built a big business teaching people how to code and he shares how he stumbled upon this business by listening to the market. Also, listen to how he's cleverly using Kickstarter as part of his launch strategy, how he finds licensing deals and how creating more content continues to help him grow his business.


    How to Multiply Mobile Growth Using Apple Search Ads & ASO Aug 05, 2019
    Show notes

    Do you multiply your app downloads? In today's video, Thomas Kriebernegg, CEO of App Radar, reveals how to harmonize app downloads using Apple Search Ads and App Store Optimization.


    How to Get Celebrity Endorsements on Cameo Aug 01, 2019
    Show notes

    You're going to discover a simple and affordable way to get celebrity endorsements using the service, Cameo.com.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/SEU5E2PfE_A


    742: How to Increase Downloads for a Paid Children’s App with Celeste Du Preez Jul 30, 2019
    Show notes

    Coming up is a coaching call where you will discover how to increase downloads for a paid children's app. We talk about how to properly do keyword research, hacking the "price drop" campaign and the one thing that she did to help her land an Apple Feature.
    Celeste Du Preez is the creator of Cheeky Beasts


    How App Store Screenshots & Preview Videos Increase Downloads Jul 25, 2019
    Show notes

    Today's guest tells us how adding an app store preview video increased impressions and downloads for their app.How do you optimize your app store screenshots to increase downloads? In this video, you will discover how adding social proof to your app store screenshots can increase conversions.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/O_lrlyd-pY4


    741: ASO Strategies That Took His App From 5 to 800 Downloads a Day with Altai Zeinalov Jul 23, 2019
    Show notes

    Coming up, you will discover the ASO strategies that today's guest used to grow his downloads from 5 downloads a day to now over 800 downloads a day. Also, listen to the part of the show where he shares the LinkedIn hack he used for an Apple feature and how implementing an in-app purchase bundle doubled his sales.
    Altai Zeinalov is an ASO specialist and CEO at Diveo Media.


    Mobile Ad Fraud Bots & Inefficient Marketing Campaigns Jul 18, 2019
    Show notes

    A lot of times, we just look at the cost per install and not enough on the cost per actual conversion. So today, Michael Paxman, Global Product Communications Manager at adjust.com, talks all about attribution
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/F8e4oiraAys


    740: 3 Viral Features You Need to Incorporate in Your App with Semyon Polyakovskiy Jul 16, 2019
    Show notes

    Today's guest shares 3 simple strategies that has helped his app get shared with more users. Also, you'll discover the differences of being featured under the games category vs the apps category, how he was featured through a couple of different referrals and lastly how he cleverly incorporated his in-app purchase within the story of his app.
    Semyon Polyakovskiy is the Founder at Maginary.


    Storytelling with Facebook Ads Jul 11, 2019
    Show notes

    Sailor Bear achieved over 30,000 paying customer for their app just by a simple strategy: sharing their story on Facebook.
    Watch Video on YouTube and Subscribe to our Channel:
    https://youtu.be/c07i7oaLgTM


    739: How Augmented Reality Can Drive Engagement & Revenue with Alen Paul Silverrstieen Jul 09, 2019
    Show notes

    Today's guest shares how he's built partnerships with some of the biggest brands to help them grow their engagement and revenue through their AR platform. Also, you have to hear the story of how he bought Muhammad Ali's famous robe and sold it to his eventual business partner and mentor.
    Alan Paul Silverstein is the CEO and President at Imagination Park Technologies.


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