7-Figure Small

Latest Episodes:

Succeed by Serving an Audience, with Emily Thompson Feb 21, 2017

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Emily Thompson is no stranger to the independent business life. She started off with an Etsy shop, and soon began helping other indie business people build their own platforms with web design and coaching. Emily is the founder of Indie Shopography, a design and strategy web studio, where she and her team develop websites for... Listen to episode

The State of Social Media Marketing, with Michael Stelzner Feb 14, 2017

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Back in the early 2000s, social media was a very different thing. The term came out of the Web 2.0 movement, and the primary components were blogs. Around 2005-2006, blogging starting moving to a more commercial bent. And social media expanded to include social news sites like Digg and Delicious. Once Facebook and Twitter showed... Listen to episode

Creating a Productized Service, with Dan Norris Feb 07, 2017

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A few weeks back, we looked at a process that you can use to transform your business. The example I gave was for a freelancer to "productize" an aspect of their services into a neatly packaged product with a defined scope and pricing. I also pointed out a benefit that goes beyond escaping the trap... Listen to episode

Answers to Smart Business Questions, with Chris Brogan Feb 01, 2017

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This week, we're shaking things up a bit. I took to Facebook and Twitter and asked for questions related to running and growing your business — and got a bunch of really good ones. Joining me to answer those questions is Chris Brogan, a New York Times bestselling author, professional speaker, longtime blogger, and CEO... Listen to episode

The Psychology of the Entrepreneur, with Sherry Walling Jan 31, 2017

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What comes to mind when you think of an entrepreneur? Maybe it's the gregarious and frenetic hustler, as personified by my friend Gary Vaynerchuk. That's interesting, since the only thing Gary and I have in common is that we're both serial entrepreneurs. Clearly, the types of personalities that support entrepreneurship run along a wide spectrum.... Listen to episode

A Crash Course in Copyright for Creators Jan 25, 2017

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You might notice from the title of today's episode that I have a thing for alliteration. That's a copywriting technique, which is not what we're talking about today. I say that because I see people confuse the two terms all the time. Just a couple of weeks ago on Facebook, someone asked for copywriting advice,... Listen to episode

Enhance Your Freelance, with Jennifer Bourn Jan 24, 2017

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Attracting and working with clients can be challenging. Implement the right practices and processes, though, and you can design a stellar small business and lifestyle. That's what Jennifer and Brian Bourn have done with their agency, Bourn Creative. They purposefully keep the operation small, and yet have set things up for both maximum profitability and... Listen to episode

Become an Expert Interviewer, with Andrew Warner Jan 18, 2017

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Last week we talked about the power of positioning when it comes to starting a podcast. We also touched on how sponsorships can become just one of the lucrative sources of revenue that comes from growing your audience. But you've still got to create content, right? We may be overrun with interview-based podcasts, but there's... Listen to episode

The Four-Step Process that Transforms Your Business (Without Knocking Yourself Out) Jan 17, 2017

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Work on your business, not in it. You ve heard this advice over and over. It originated with the book The E Myth: Why Most Businesses Don't Work and What to Do About It, by Michael Gerber. Seems like smart advice. But it can be hard to execute, especially when you have a demanding client-based business.... Listen to episode

Start Your Successful Podcast in 2017, with Jon Nastor Jan 11, 2017

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It's been a year-and-a-half since I started Unemployable. And it's just been recently that the show has started to take off. Many assume because the Copyblogger audience is so large that the show would be massively popular from day one. That's not the case though — a different format and a different topic does not... Listen to episode

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