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Latest Episodes:

The State of Freelancing in 2017, with Emily Leach Apr 26, 2017

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More than 55 million Americans are freelancers — a full 35 percent of our workforce, according to the 2016 Freelancing in America report. And contrary to enduring myths, it's not because "they can't find a job" — it's a conscious choice based on freedom and empowerment. 79 percent of freelancers believe freelancing is a better... Listen to episode

How to Find Your Winning Difference Apr 20, 2017

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It's the bane of modern marketing. Any product can be replicated or reverse-engineered. Any service can be copied, leaving only execution as a true difference (which comes after the point of decision). In short, people see less difference between competing offers than ever, but that doesn't mean that they're not looking. Search engines and social... Listen to episode

Three Months of Vacation Thanks to Smart Business Design, With Sean D'Souza Apr 11, 2017

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Owning your own business can lead to the lifestyle of your dreams, but only if you're very intentional about it. Only you can decide what that dream looks like, and only you can implement it. That's exactly what Sean D'Souza has done for himself. Instead of constantly trying to grow ever-higher revenue from his courses... Listen to episode

The Beauty of Recurring Revenue Apr 04, 2017

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Just recently, Medium announced the intention to start charging a $5 monthly fee for an enhanced experience at the popular site. Also, Twitter is considering a subscription version of TweetDeck geared toward marketers, brands, and other power users. Robert Bruce and I discuss whether these initiatives will succeed, and at what scale. What's not in... Listen to episode

3 Conversion Optimization Tactics that Work, with Talia Wolf Mar 28, 2017

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As digital marketers, we have websites to attract leads, customers, and clients to our businesses. So it makes sense that the more leads, customers, and clients we attract, the more money we make. Conversion optimization is simply a strategic process for increasing the effectiveness of your site at doing just that. Too often, though, we... Listen to episode

Content Marketing that Sells, with Marcus Sheridan Mar 21, 2017

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There are plenty of self-proclaimed content marketing experts around these days. The only thing these experts have ever seemed to market, however, is themselves. That's why it's alway refreshing to chat with Marcus Sheridan. Like me, he cut his content marketing teeth in a traditional industry before beginning to teach it to others. This episode... Listen to episode

9 Daily Habits for Business Success Mar 14, 2017

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Everyone loves a good listicle right? The entrepreneurial space is littered with 3 tips for this, 7 tactics for that, and of course the rock steady top 10 tips for "what have you." An especially popular form of the genre is the expert round up. In this scenario, the article contains advice from a collection... Listen to episode

Designing Your Lifestyle with Entrepreneurism Mar 07, 2017

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I was in Austin last week speaking at a conference, and I had an interesting conversation with one of the other speakers. It's a guy I've known for years on the web writing circuit. He started off saying how he had always felt as if he'd missed out for not starting a high-powered "disruptive" startup,... Listen to episode

The Two Keys to Successful Delegation Feb 28, 2017

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As I've repeatedly admitted, the inability to delegate earlier in my entrepreneurial journey was my achilles heel. I worked too hard, paid too little attention to my family, and generally wasn't happy. The only saving grace I can muster is that it seems just about every independent business person goes through this. You either learn... Listen to episode

Are Automated Marketing Funnels a Fail? Feb 23, 2017

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We ended last season with an Unemployable episode featuring Darren Rowse of Problogger, in which he and I lamented that the kind of human connection that fueled the early blogging movement seemed to be getting drowned out with tactics and technology. Then, I kicked off my return to Copyblogger with a call to go back... Listen to episode

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