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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S5:EP09: "I'm tired of being a best kept secret" Jun 04, 2020

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Mandy has a PhD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking.

And, she’s frustrated. She’s tired of being a best kept secret.

I ask a single question that takes us deeper and deeper and deeper into the solution of the struggle that Mandy’s in.

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

S5:EP08: The Four Stages of Transformation May 28, 2020

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There are four stages of transformation:
1. Separation
2. Initiation
3. Transformation
4. Transmission

Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level.

Sometimes as a coach your job is to simply create space and the clients will come to their own insights. And, that's precisely what happens in this conversation. And, I have mine too at the very same time.

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

S5:EP07: Stand out! May 21, 2020

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Laurie has never felt like she fit in. She didn’t fit in as a child, as an actress or as a successful copywriter.

Yet our biggest gifts often come from the place where we struggle the most. And today, I coach this incredibly creative woman to turn her struggle into her gift as a coach.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S5:EP06: Don’t answer your clients' questions… May 14, 2020

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Today I’m coaching a former Navy SEAL. The job of a great coach isn’t to answer their clients, questions. It’s to help create more powerful questions for them to live into.

Christopher has an interesting question and it’s tempting for me to answer it but I pull back to look for the bigger context.

In this short episode you get to see the power of coaching for insight. An insight can happen in a moment. And then your life is changed for ever...

Love. Rich

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PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Bonus: Leading Businesses Through Uncertainty May 12, 2020

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Vicki Shillington has over 20 years experience as an executive at a Fortune 50 form. She's been a consultant at one of the "Big Five" accounting and consulting firms. She's built a reputation for leading transformation for Fortune 500 companies. She's an expert in positive psychology. And she's known for speaking her truth to high level leaders. Her clients include a $500 billion dollar corporation. And she's regularly called on to consult with start-ups (one of her passions).

Her company has created a model to lead businesses through the current economic uncertainty. She shared it with us in 4PC and blew us away with her thinking, her insights and her ideas. So, I asked her if she'd be willing to share these ideas with my whole community.

This will support YOU. And it will support YOUR CLIENTS.

The model you will learn has 3 phases – Chaos, Acceptance and the New Normal. As a leader, it's essential you identify which stage you're in, which stage your business is in and which stage your team is in.

You need to show up differently as a leader, in each stage. You need to make different decisions and take different actions, in each stage. And you must communicate differently with team members who are in another stage to you, otherwise you'll upset them and even lose them.

If you're a coach this is an incredible tool for you. And it's an excellent tool to guide and support your clients.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S5:EP05: "I Was Born For This..." May 07, 2020

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Coaching powerful people is interesting… because when they have an insight, there's nothing more you need to do. You don't need to help them create a 27 step action plan or to hold them accountable. They are good to go.

Matt is a powerful leader who knows how to support others, in challenging circumstances.

I coach him and – within 10 minutes – he has an insight that gets him so clear, he's good to go…

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S5:EP04: "High-Touch Vs. High-Tech." Apr 30, 2020

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If you do what everyone else is doing, right now, you'll get the same results as everyone else…

Shelley is a high-level leader but at her heart, she's a rebel. So, it's ESSENTIAL that she does things differently. But it's important that YOU do things differently, too.

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

--

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S5:EP03: "Leadership Lessons From Barack Obama." Apr 23, 2020

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In 2007, Angela met a very inspiring man. A year later, she quit her job to help this young Senator, with an unusual name, run for President. People told her she was crazy.

When Barack Obama became President of the United States, she spent 7 years in the White House, as his personal aide.

In this coaching session, I break the coaching ‘rules’. I step into leadership. I tell her what I think.

I tell Angela to stop being selfish. It's time for her to share the leadership lessons she learned sitting next to and observing one of the most fascinating presidents in recent history…

What's the message that YOU are not sharing?

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

--

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S5:EP02: "I'm Carrying the Burden Alone." Apr 16, 2020

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Imagine running a company where your clients are seniors and your business generation happens almost exclusively through live events. And then there's a pandemic…

Welcome to Catherine's world. She's exhausted, and it feels like she's carrying this burden alone.

Within 3 minutes of coaching, she has an insight that's so powerful, we both know we're there. Shortest podcast episode ever!

I tell our editor to cut and Catherine and I start to chat. And in those next 2 minutes, she has another really powerful insight. So I asked them to leave that in the recording.

When you coach around insight, everything can shift in a moment. Life looks one way, something happens, and then everything is different…

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

--

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Bonus: Excellent Decisions Apr 14, 2020

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For 21 years, Robert McPhee has been a trusted advisor to high level leaders, CEOs, Directors and Board members. His company is called Excellent Decisions. He was Director Of Training for Jack Canfield Companies for almost 5 years. And he is a Founder/Founding Member of the Transformational Leadership Council and the Association of Transformational Leaders.

Robert invited me on his podcast and I said yes. But when we started the conversation, I switched things up on him...

I said "Robert, I can do a good interview but my Zone of Genius is coaching high-level, successful leaders – like you. I am gifted in supporting the kind of people who don't need support. I see things most leaders can't see – and I am willing to say the things most people aren't willing to say. Let me coach you, live on your podcast..."

I know Robert is a gifted coach and leader because he only hesitated for a moment before he said yes...

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

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