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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S8:EP04: 3 Counterintuitive Rules to Being a Great Leader Oct 22, 2020

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My first leadership role was thrust upon me at 10 years old; when I was made School Captain of my primary school. I had no idea what leadership even meant. And I have been making mistakes as a leader, ever since!

What I’ve discovered—and I am going to teach you today—is that there are 3 key, counterintuitive rules to being a great leader:

1. The Reverse Golden Rule
2. The Diamond Rule
3. The Snowflake Rule

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S8:EP03: The formula for Exponential Success Oct 15, 2020

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Today, I am going to teach you a formula to turn huge dreams into reality:

1. Dream Big
2. Take Tiny Steps
3. Think Long Term
4. Success is an inside-out journey
5. Keep Going
6. Do the opposite
7. Seek an elite community

And I am going to share my insights from watching my wife, Monique DeBose create exponential success in her life as a performer. What most people don’t see, is that—like all successful people—Monique has faced roadblocks, challenges and criticism along her journey. It’s been hard. But the secret is that the biggest roadblocks, challenges and criticisms you’ll ever face are the ones on the inside...

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S8:EP02: I’ve spent my life playing Robin, looking for Batman Oct 08, 2020

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I was a fearful child. I’ve been a fearful man. And I’ve spent much of my life covering it up by doing all I can to look confident on the outside, whilst feeling deeply insecure on the inside. I’m afraid of not being liked, of running out of money, of dying before I see my kids grow up, of telling Monique what I really, really want, of aiming too high, of failing, of looking bad, of getting NOs…

But I have learned that FEAR IS A MASK FOR DESIRE. And when a client asks me to help them get rid of a fear, I’m far more interested to find out what they really, really want. Underneath fear is desire. It’s what their fear is holding them back from.

Today's episode is a reminder to hide nothing, to hold nothing back, to serve not please and to speak your truth—no matter what.

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S8:EP01: Where’s your high pressure community? Oct 01, 2020

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Leadership is lonely. Often very lonely. It’s why I created 4PC. Selfishly. For me. So, I didn’t have to feel quite so alone. So, I could be surrounded by fascinating people. So, I could have people in my world who inspire me. 4PC is a high-pressure environment. We’re surrounded by people who are where we want to be in at least one area of our life. We are each forced to compete higher than our skill level. In today's episode, I am going to take you through 6 powerful tools that I recently taught to the coaches and leaders in my high-pressure community.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S7:EP06: Provocative Questions Series: "What would make this..." Sep 24, 2020

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"If you’ve followed my work for a while, you might be able to fill-in-the-blank on this one!

In the fifth video in this series, I’ll share the question I use most often to begin my coaching conversations.

Remember — Let your clients tell you what they would most love to create!

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S7:EP05: Provocative Questions Series: "Holy [bleep], Rich!" Sep 17, 2020

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"I’m mixing things up a bit, today.

Technically, this isn't a question, but it is a powerful and provocative tool to add to your arsenal.

In today’s video, you’ll learn how to help a client powerfully envision their future and bring it into the present.

I'll also tell you a story about how I help my clients create (and achieve) Impossible Goals.

Language is powerful. And generative language has the power to change your life.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S7:EP04: Provocative Questions Series: "What are you afraid of?" Sep 10, 2020

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The job of an extraordinary coach is to provoke their clients.

The word "provoke" or "provocative" often has a negative connotation. It means "to annoy" and "to irritate." But, if you trace the word back to its Latin derivation, to provoke means "to draw forth."

And that's the job of an extraordinary coach. To draw forth their clients. To draw out their genius.

In the third episode in this series, I’ll share two more of my favorite questions. And these two relate to fear.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S7:EP03: Provocative Questions Series: "What do you want?" Sep 03, 2020

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Extraordinary coaches don’t answer the questions their clients come with — they help them live into more powerful questions.

In the second episode in this series, I’ll share my favorite pair of very simple questions.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S7:EP02: Provocative Questions Series: "What are you tolerating?" Aug 27, 2020

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Most coaches think their job is to answer the questions that their clients come to them with.

But, an extraordinary coach knows that’s not their job.

The job of an extraordinary coach is to challenge the questions their clients ask. The job of an extraordinary coach is to help their clients live into better questions.

Over the next couple of weeks, we’ve got a new series of provocative questions to challenge your thinking (and your client’s!).

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

S7:EP01: Provocative Questions for High Performers Aug 20, 2020

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A client of mine runs a multi-million-dollar business.

She’s respected by everyone in her field, yet she once said to me,

“I could do this with my eyes closed. I want something more.”

And then she went on, “I’m not lonely, but I’m very alone.

There’s no one else I dare share this with but you.”

One challenge of being a high performer is that you can be surrounded by people whose only mission is to say “yes” to you, who want to make you feel good, or say what they think you need to hear.

As a coach, one of the gifts you can give extraordinary high performers is to create the safety for them to really speak their truth.

In return, to have the kind of coach who is willing to hide nothing and hold nothing back, is a very unique experience for extraordinarily high performers.

The team at WBECS invited me to give a presentation about coaching high performers.

Well, I don't 'teach' and I don't do 'presentations', I told them.

But I do coach.

We're in. They said.

So that's what I did. I coached.

And I drew out some powerful distinctions from an extraordinary high-performing woman.

Here we are...

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. Download my FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

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