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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S6:EP09: "I've got your back" Aug 13, 2020

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Shermain's secret as a leader and manager is that since his childhood he's been known for keeping people safe.

He's built a reputation in just 4 words: I've got your back.

I draw out the secrets of his clients – their struggles and their dreams. And I leave him speechless...

What are YOU known for?

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP08: "Stratospheric CEOs" Aug 06, 2020

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Georgie's clients perform at such a high level, they are beyond the realm of where most leaders live. A handful of her clients, between them, have a market cap of $150 Billion. In today's episode I am going to tell you the secret to enrolling the leader of a billion dollar corporation as a client. If you are bold and willing to speak your truth, it's easier than you think.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP07: "Quiet Leadership" Jul 30, 2020

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Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..."

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP06: "It stopped me in my tracks..." Jul 23, 2020

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When I first met Jermaine she told me a secret. She'd invested $35,000 in courses and with marketing 'experts' to build her coaching business. With all that money invested, she hadn't got a single paying client. I coached her to become a 'secret agent of coaching' in her company. She now coaches her boss and her boss's boss. She's known as the go to coach in her organization.

In today's conversation, she asks me to help her build a community. But you know I don't play that way! Instead, I draw out of her a childhood story of trauma and struggle. A story that has informed who she is and what she does for the past 30 years. From that place, she has a TRULY powerful mission...

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP05: "A Year of Questions" Jul 16, 2020

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Niiamah is a man who loves complexity. He was an actuary. Then he worked for one of the top consulting firms. Then he became a coach. In this episode we talk about what it means to be a Thought Leader. We distinguish the two elements of thought leadership– thinking and leading. And we discover that becoming a thought leader is far less complex than he imagined.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP04: "What are you terrified people will find out?" Jul 09, 2020

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In this episode, I draw out Bob's story. It's a story so powerful that it moves both of us to tears...

In fact, Bob shares with me a secret he has hidden from the world for 45 years.

As you listen, ask yourself, What are YOU hiding from the world? What are you terrified people will find out?

When you are a powerful coach, it's often the things that scare you to share out loud that are what has your clients want to work with you...

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP03: "What do people NOT know about you?" Jul 02, 2020

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Kimberly has been a professional coach for 2 years but she was a senior executive at a Fortune 7 corporation for 21 years.

I help draw out Kimberley's superpower. It's a gift that allowed her to lead teams of thousands of people. And now it will be her gift as a high-level coach.

As you listen, reflect on the question "What do most people not know about YOU?"

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP02: "A Diamond in the Rough..." Jun 25, 2020

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Daniel is a Police Officer. He's a man of deep faith. He's African American. He's a coach. And he's an athlete. And in this episode I tie all of these together, as I draw out his story and help him to craft the story of the NEXT stage of his life. When he was young, Daniel's father said a few words to him, that changed his entire life. And before we end, I say a few words to him that will help him create his life as a coach...

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S6:EP01: The Manifesto Jun 18, 2020

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Almost 10 years ago, one of my coaches shared with me a tool that has changed my life. I call it a Manifesto. It’s the tool I use to “create” myself every day.

I've been working on this for almost 10 years. I read to myself – sometimes out loud – almost every morning. I've shared with almost no one other than a handful of clients, over the years. And at my recent intensive, I took a risk and shared it out loud. And in this episode I am going to share my Manifesto with you...

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A CREATED WORLD

The theme of this new podcast season is “A Created World.”

Most people live in a “Reported On World” – life happens to me… things are challenging… my wife is mean… my boss doesn't like me…

A few, rare people live in a “Created World.” Whatever happens, they are at choice how they respond to the world around them.

The Manifesto is a tool I have used to work on myself year, after year, after year, to create myself as the person I've become.

It's a never ending process because the person I am today is someone who's growing into the person I'll be tomorrow.

You’ll hear me get very moved at the end of this episode because I don't normally share this with anyone else.

So, enjoy this season, as I coach people around how they create themselves for what's coming next in their world and in their life.

Love. Rich

PS. After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

S5:EP10: "It's time for you to be a thought leader" Jun 11, 2020

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Vicki is a consultant to companies that range from start-ups to a $500 Billion corporation. What I see in Vicki is that with 20 years or more behind her of expertise in working with high-level leaders in organizations, it's time for her to start sharing her gifts. That looks like, it's time for her to be a thought leader.

In this conversation, I teach her 3 tools to draw out these gifts and insights that she has. I draw apart the two words: thought, leader. I help her understand how to get deeper into both of those. By the end, she is ready.

If you want to step into thought leadership, listen to this episode and start using these tools immediately. You are so much closer than you imagine. The world needs your message.

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it. https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back. http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

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