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1 Insight — Philosophy
1 Insight

Most coaches are building a business. A few are building a body of work, with clients knocking at their door.

1 Insight is for the second kind.

Elite clients have sought out Rich Litvin for over 20 years. His clients include Olympic gold medalists, Hollywood directors, Special Forces operatives, and hedge fund managers, all by word-of-mouth. No ads. No funnel. No algorithm.

His book The Prosperous Coach has sold 120,000 copies the same way.

He is the founder of 4PC, the invitation-only mastermind for the world’s top coaches, and author of $100K Clients.

This podcast is for coaches who are done competing on price and ready to become the kind of coach ultra-successful people call when everything is on the line.

If you’re that second kind of coach, Rich’s new book shows you how to create clients who don’t just hire you once, but stay, grow, and refer for years.

📘 Get $100K Clients → https://richlitvin.com/book

One conversation. One client who changes everything. One insight.

Latest Episodes:

S5:EP01: "What's Your Biggest Challenge?" Apr 09, 2020

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When times are challenging you only need to ask your clients a single question, “What's the biggest challenge you're facing right now?”

Join me, as I coach a former Vice President of a relationship marketing agency. She's also a board member, advisor and angel investor.

Learn how to create clients in challenging circumstances…

After you've listened to this episode, get in touch. Let me know your single biggest insight – and how you'll apply it.
https://richlitvin.com/contact/

Read my Playbook for coaching in Challenging Times. I wrote it for you. You were born for this moment. And we've got your back.
http://richlitvin.com/playbook

Join Serve, Lead, Serve – my pop-up Facebook group to support coaches, at this moment in time. I'm there most days, coaching, teaching and supporting our community. https://www.facebook.com/groups/211350630184649/

Love. Rich

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S4:EP05: "What makes you different?" Apr 02, 2020

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You must not be afraid of the things that make you different.

In fact, what you imagine might repel people is often the very thing that has your clients seek you out and want to work with you...

Listen to me draw out Tutti's story. She's a fascinating woman. And, as you listen, reflect on what makes YOU different..

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S4:EP04: "The gifts in your struggles..." Mar 26, 2020

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Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon.

Great marketers are great story tellers. But our own story is so close to us that it's really hard to see.

Until today, Ashley had never seen the gifts in her struggles. I draw out her story to leave her with a really powerful way to tell the world who she is and what she does.

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S4:EP03: Serve, Serve, Serve Mar 19, 2020

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This episode is called Serve, Serve, Serve because that's how we will come through these trying times...

500 people from my community joined me live on a Zoom call, called Leading in Challenging Times.

We recorded it and now you can join me as I share the best principles I've learned from over 2 decades of leadership, sometimes in very trying circumstances.

You'll hear me teach 14 concepts to support you to lead (yourself AND your clients):
1. The importance of check engine lights…
2. How to be your own best client…
3. Helpers high – how it works and how it can help you…
4. The power of love – how to build trust and show compassion…
5. Setting your compass – values-based leadership…
6. Leading by receiving…
7. The importance of ritual…
8. Stumbling on happiness…
9. WWRD?
10. You've been here before…
11. A power greater than yourself…
12. Building your support team…
13. The power of long-term thinking…
14. Focus on your clients‘ clients…

Please message me at hello@richlitvin.com to tell me your biggest insight – and how you will apply it.

And please share this episode with a friend.

Much love.
Rich

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S4:EP02: "You CAN'T do it..." Mar 12, 2020

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Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars.

You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless.

As you listen, answer the questions for yourself. See if you can get to the heart of who you are and what you do...

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S4:EP01: "A story that makes you say, Wow!" Mar 05, 2020

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Corrine is an extremely successful entrepreneur. But it doesn't matter how successful you are, you can't see your own gifts.

I help Corrine see the impact she had had in her career and she is literally moved to silence. All she can say is "wow."

There is such power being able to draw out your clients' stories...

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S4: Intro: A powerful story.... Feb 27, 2020

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I'm extraordinarily good at helping high level leaders become high level coaches. And I often see successful leaders struggle as they become coaches. You see, they often dismiss all their prior leadership experience.

In Season 4, I draw out my guests' stories in a way that empowers them to articulate who they are in the most powerful way possible.

Imagine you could tell stories so powerful that your clients say, Wow... Imagine you could look in the eyes of a client – and instead of feeling like a new coach – you could say, I've been doing this my entire life... Well, you can. Enjoy Season 4.

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S3:EP11: "Hell yes. Hell no. Maybe" Feb 13, 2020

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Today I coached Catherine. Catherine is a member of 4PC, she is a top performer, she is an estate attorney by background, and she has a business that makes millions. She is really making an impact on people's lives, helping them create an amazing future for themselves and their children.

She has had a taste of coaching and loves it! But she is sucked into those things that drain her of energy in her business. So, I teach her a tool that I call "Hell yes. Hell No. Maybe."

It will transform her business, it will transform her leadership team, and it will transform the life of all of them as they get more and more away from the "hell nos" and more and more into the "hell yeses" for their life and their business.

I tell her a story too about another tool called "the avoid at all costs list," which is a game changer. She has this insight that has her say "wow," and then we are there.

Enjoy.

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S3:EP10: "I made over $90 million in sales but I was struggling to get clients..." Feb 06, 2020

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Today's episode isn't a coaching session. It's a very honest conversation with one of my Protégés.

Before becoming a coach, Mark Silverman generated over $90 million in complex tech sales in the corporate world and worked at numerous rapid growth startups.

He sought me out as his coach and he became a member of my community.

Mark is now making over $200K a year as a coach and working with dream clients. His first book sold over 50,000 copies and he is working on his second. However, it definitely was not always like this.

Once he began working with me, he quite quickly created a 6-figure income but that didn't cover the expenses of his former lifestyle. And he went through quite a challenging time for a while.

Listen to the end and you’re here Mark share about the frightening moment when he realized he was spending more money from cashing in his 401(k) than from coaching income…

Mark asked me if he could share the – very raw and real – ups and downs of his story with you and I immediately said yes.

Most coaches I meet who have come from the corporate world are very clear that they want to leave it behind. But a handful still love the world they come from and Mark’s success as a coach transforms the moment he has the insight, “I love wearing a suit. And I love to work in glass buildings!”

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

S3:EP09: "How do you run 120 miles?" Jan 30, 2020

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This was fascinating. In today's episode you are going to hear me coaching Angela.

Angela used to work for the United Nations, for UNESCO and she is based in Paris. She is a woman who has done extraordinary things in her life.

She runs 180 Kilometer races, ultra marathons, almost 120 miles. She doesn't like to do things by halves. Even when she is taking on a mission she can't take on just one, she takes on a number at the same time.

I coach her around her next big mission.

It was really fun. Enjoy!

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For most of human history, it wasn’t called coaching. It was called leadership. If you’d like to learn more about our community of extraordinary top performers, go to: https://richlitvin.com/

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