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Frank Kern Mass Control 2026? Maybe.
Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.
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I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?
So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that?
Yeah...
A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads?
Any recommendations?
What is the best place you would recommend to create online assets? So they don't have to develop them over?
Like making stuff? Yeah, so you want to make videos? All right, let's see here.
How should we expand our target interests when many of the related interests and audience insights are not targetable?
I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience.
So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...
How long, how much time do you give each ad until you switch it off again, on a new campaign?
I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad.
So a lot of times...
So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training.
And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...
I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...
I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?
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