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Frank Kern Mass Control 2026? Maybe.
Frank Kern has been advising entrepreneurs like you all day, every day, since 1999. This is his podcast. More at FrankKernPodcast.com.
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Any advice on how to learn to put a good course together? I finally feel like this is possible for me. I'm a legal recruiter and realize I have a ton of advice that will be helpful to young, new attorneys.
Dude, here's what I would do. If I was you...
Very simple. It would be to get them on the phone, give them a proposal and see if they wanted to become a client.
Everybody's got testimonials, you know. I don't really think it matters.
He's running some ads and he's not getting any sales. And to that I reply, welcome, sir, to the club.
And so I don't really understand the question. It says is it only sales conversion that count? Or should I check for some other stats? I'm not...
What do you recommend for Book funnels in terms of advertising? Alright. Specifically referencing my Intent Based Branding methodology. And so I will give that answer regardless of methodology. So if the objective of the campaign is to sell a book, you first have to look at what is the objective of selling the book.
Do you want to make an immediate profit during that?
Do you want them to consume the book and then become fans and then buy more stuff later.
What's the end result?
The question is how do you script your videos?
And the answer is I personally don't script my videos, but I do have a framework...
So we're going to move those people to pitch our membership group, but we want to create a new lead magnet, similar to your idea of elite owner operator. But it's specifically for real estate agents who make $500K or our number is more like 300 and up, but what type of the lead magnets do you find work better for attracting that type, or do you go straight to hire us to do it for you?
I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.
What recommendations do you have to really kind of help boost that sort of thing?
The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger.
How would you address someone who's in that specific situation?
If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?
I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is.
I don't know if I would...how big is the beta group?
So there's 30 families now, so 60 individuals...
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