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Frank Kern Mass Control 2026? Maybe.
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If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you?
Oh, ok, I think she's talking about...
So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this.
Oh, "read this if you..."
He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened?
OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?
So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad?
Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...
Do you think the text, "Read this if you want to grow your awareness practice without losing yourself" is the reason that it might take somewhat longer to get her ads approved?
No. So there are two new ads created by every advertiser, on average, every day...
So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience?
OK. So to you, I would say kind sir, welcome to the club...
I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next?
OK. What's the thing you sell?
When would you use campaign budget versus ad set budget?
Later...
I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved.
So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks.
So I'm trying to think about how do I expand and find different targets when there's really not targetable...
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