Your First Thousand Clients with Mitch Russo

Latest Episodes:

Perry Marshall On Marketing as Human Engineering Nov 06, 2017

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Perry Marshall started his professional life as an electrical engineer but was promptly laid off. With no job, no money, and no prospects for work, he became a marketing consultant, but the real turning point for Perry was the discovery of the 80/20 principle which led to several life-changing transitions. He eventually wrote Ultimate Guide to Google Adwords in 2007 which became the world’s most popular book for internet advertising. Since then, he’s built a series of courses for his clients to elevate their skills, their revenues, and their lives.

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Steve Aitchison On Creating a Viral Video Nov 03, 2017

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Steve Aitchison has a digital following of over 4 million people. He has combined his background in personal development with his expertise in social media, blogging, coaching to build his program, Your Digital Formula. Steve also utilizes social media as a way to inspire others to take an interest in their personal development, health, and success.

In this episode, we will be discussing:

Growing a small product in a particular space
The start of Steve’s first large project
Steve’s utilization of Facebook to expand his self-help audience
The moment Steve discovered the “Digital Formula”
How Steve adapts to Facebook’s changes
Steve’s secret formula for creating viral videos
The importance of making your content good from the very start
How to make videos that can be repurposed
Knowing the approaches that work for you

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Bernadette Harris On Identifying Insider Theft Oct 30, 2017

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Bernadette L. Harris is a tax and forensic accountant, #1 best-selling author, business strategist, keynote speaker, and trainer committed to “Keeping Small Business In Business”. In addition to her coaching and speaking practice, Bernadette runs a tax and forensic accounting firm, By The Book Accounting. That business has allowed her to help thousands of entrepreneurs across the country start, run, and grow thriving ventures.

In this episode, we will be discussing:

The emotional pieces that built Bernadette’s career
How insider theft hurts people and businesses
Why business owners often deny that theft is happening to them
How Bernadette scaled her business
Examples of different types of fraud
Signs that someone could be committing fraud in your business
How to assess if someone in your business is committing theft
The steps to take after you discover fraud in your business
The actions that are taken against people who commit theft in the workplace
Why Bernadette wants to see fewer businesses fail

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Andy Crestodina On Marketing with Brains, Not Budget Oct 27, 2017

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Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.

In this episode, we will be discussing:

Driving people to your business by smart marketing
Why “search” is the most important channel to your website
Search optimizing your website with keywords
Understanding both halves of the equation, marketing and customers
Improving old content rather than writing new content
The functionality of Mitch’s websites
Guiding the visitor’s attention with simplification
Knowing the importance of testimonials
The benefit of sprinkling your strongest evidence throughout your website
Utilizing your website to have a conversation with your consumers

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Scott Oldford On Understanding Absolute Failure Oct 23, 2017

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Scott Oldford On Failure is Absolute

Scott Oldford started at seven years old selling eggs from his home. By the time he was 16, Scott was running a very successful company, helping those online with their programming and internet marketing. In 2013, Scott’s third company failed while 726 thousand dollars in debt. About a year later, Scott built a company that did nearly 1 million in revenue. Today, Scott continues to fulfill his purpose, while working with entrepreneurs to show them how to stop losing out on 80% of their potential leads by using effective online marketing funnels.

In this episode, we will be discussing:

Finding pleasure in the pain that is entrepreneurship
How Scott continued after acquiring $726,000 in debt
Seeking fulfillment rather than money
Scott’s view of success as a clue, but failure as an absolute
Eliminating your emotional immune system to be a successful entrepreneur
Viewing failure as a character-building pursuit
Why Scott learns from people who fail
Why Scott learns his lessons from people around him rather than far above him
Investing four hours a day for knowledge, character, health, and connections
Removing our personal purpose from our business
Separating loss from failure
How The SSF Method helps entrepreneurs break the cycle

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Dustin Mathews On The Key to Communication Oct 20, 2017

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Dustin Mathews is the co-founder of SpeakingEmpire, a company created to help people get their message out, monetize their message, and build a world-class Speaking Empire. Dustin started as “the geek behind the curtains,” utilizing Infusionsoft to figure out what worked for internet marketing campaigns, but something bigger was deep inside, allowing Dustin to emerge as a powerhouse CEO, speaker, author, and leader. Dustin soon became the “one on stage,” partnering with Dan Kennedy, filling auditoriums, and helping build-up clients who are now featured in Forbes, Wall Street Journal, and MAD Magazine.

In this episode, we will be discussing:

Dustin’s passion and eagerness to learn that set him in the right direction
Acknowledging and utilizing your fear to push yourself further
Dustin’s journey to making his first product
The challenge that pushed Dustin to create his superior product
How Dustin built the Speaking Empire we know today
The power of verbal communication over e-mail conversations
How Dustin broke down his product to build up his company
Creating a pilot program
Utilizing SMS in your business
How Dustin partnered with Dan Kennedy
How Dustin is empowering people to communicate their ideas

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Steve Gordon On Choosing Your Persistence Oct 16, 2017

Show notes

Steve Gordon is the founder of The Unstoppable CEO and author of Unstoppable Referrals: 10x Referrals Half the Effort. Steve uses his business to help professionals gain more referrals in less time, allowing them to spend minimal time working on growing their business and more time running their business, allowing them the time to nurture personal relationships. Steve encourages entrepreneurs to share their stories with one another in order to identify the traits and character behind every hard-working business professional.

In this episode, we will be discussing:

How devastating events continue to impact a changing society
Diversifying your client base
Choosing what to be persistent at
Owning your outcomes
What to do in the face of a traumatic event
Creating change for your business through yourself
Obtaining 10x referrals with half the effort
Aligning your business with self-interest
The moral obligation of helping others through your business
Steve’s want to go back to the source of wisdom
Steve’s mission of enabling business owners to have their lives back

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Jason Hartman on Overcoming Trial and Terror Oct 13, 2017

Show notes

Mr. Hartman is no stranger to “trial and terror”; through these trials he has learned the difference between good investments and bad ones. He believes income property is the most reliable monetary investment, but relationships with people are what drives success.

As Founder and CEO of Platinum Properties Investor Network Inc., Mr. Hartman is a business expert. At the young age of 19, Mr. Hartman began his career by earning his real estate license; only a year later he bought his first property. Since then, he has been involved in thousands of real estate transactions and has owned income properties in 11 different states. For 13 years, Mr. Hartman has shared his investment wisdom on his podcast Creating Wealth Show.

In this episode, Jason Hartman and I will discuss:

Quality VS quantity
Client engagement
Failures in real estate investing
How to avoid scandals
Speculations
The definition of investment
How a business is different
Diversifying real estate investments
Conservative investing
How to take advantage of the current market

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Chris Martenson On Data and the Human Condition Oct 09, 2017

Show notes

Chris Martenson is a trained scientist who uses his knowledge of data to predict the outcome of the economy. People from all over the world know Chris for The Crash Course, a seminal video seminar that elaborated on a then prediction of the 2008 housing market crash.

In this episode, we will be discussing:

Chris Martenson predicting the future of market crashes through data
Trusting data over feeling
Adopting and adapting strategies in trading
Chris’s seminar that he uploaded online predicting the market crash
Utilizing your knowledge to gather information in a “too much information” age
The ability of quality content to become widespread
Building a business around helping others understand intricate ideas
The connection between authenticity, vulnerability, and success
Permanence in online and offline presence
Today’s stock market and where Trump is taking its future
Eliminating hope from strategy
Learning about your business through the work you put into it

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Brian Kurtz On Utilizing Materials You Already Have to Build Your Path Oct 06, 2017

Show notes

Have you ever heard of The Boardroom Report? Yup, Brian Kurtz helped Marti Edelston grow a 5 million dollar company into a 160 million dollar company. That’s who you are about to hear tell his fascinating story about building someone else’s empire then branching away to start Titans of Marketing, focusing on direct marketing. His book; The Advertising Solution helps others build their own niche and create their marketing plan.

In this episode, we will be discussing:

How young entrepreneurs earning a reputation in environments encouraging internal entrepreneurship
The stigma around working for someone else as an entrepreneur
The importance of focusing on yourself to achieve the goal of independence
The measurable response of direct response marketing
The “40/40/20 Rule: List/Offer/Messaging”
Finding people for your narrow niche
How to utilize list-building
Recency, frequency, and monetary Value
Slowing down to make money
Educating one’s self to enhance visibility

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