WorkParty

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S6 E. 3 From Burnout to Boom: How to Make the Leap From Corporate to Creative With Sonja Rasula Jun 03, 2020

Show notes

Presented by Mastercard

After experiencing tech burnout in corporate management, Sonja Rasula needed a change. Frustrated by the lack of gifts and hand-made goods available in retail, she came up with the idea for a curated pop-up event that brought together local artisans to sell their designs and products. Not only would it help solve consumer woes for sourcing original gifts, but it would also help small business owners reach new audiences and increase sales, and in turn, help the local economy grow and thrive—it was a win-win! So, in 2008, she risked her entire 401k savings to start Unique Markets, and it was an immediate success. In this episode, Sonja shares how she made the leap, why it was worth the risk, and how you can turn your idea into a successful business, too. Join the party on social @workparty and stay in-the-know at workparty.com.

Guest:

Sonja Rasula, @sonjarasula @uniquemarkets

Produced by Dear Media

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S6 E. 2 High Risk, High Reward: How the Salt & Straw Founder Went All In and Came Out on Top Jun 01, 2020

Show notes

Taking risks is scary but if you want to be a successful entrepreneur, it's necessary. Entrepreneurship is fundamentally linked to risk-taking, after all. Of course, there should be some level of research and data to inform the risk first, but oftentimes, there’s nothing like diving in head first and figuring it out along the way. In this episode of WorkParty, we’re talking all about the concept of “high risk, high reward” with someone who looked fear in the face and turned it into a cult-following. Since 2011, Kim Malek has become known as an industry leader, innovator, and disruptor for her game-changing business, Salt & Straw Ice Cream. We talk about her risk-taking nature, why it’s been integral to her success, and how you can incorporate risk into your business strategy, too. You might even learn what Kim's favorite flavor is. Join the party on social @workparty and stay in-the-know at workparty.com.

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Produced by Dear Media

S6 E. 1 How to Pivot Confidently and Securely As a Small Business May 27, 2020

Show notes

Presented by Mastercard

It’s safe to say that every business has been affected by the COVID-19 crisis, but there is one category that’s really felt the impact: Small Business. As the lifeblood of our economy, it’s imperative that we all do our best to help wherever and however we can. We’re committed to helping women create and cultivate the career of their dreams, which is why we’re proud to partner with Mastercard to help small business owners pivot confidently and securely with the tools and resources they need to get through this unprecedented time. In this episode, Jaclyn sits down with Ginger Siegel, the North America Small Business Lead at Mastercard, to discuss the additional resources and technology they’re delivering to support the needs of small business owners during the COVID-19 crisis, through recovery and beyond. Join the party on social @workparty and stay in-the-know at workparty.com.

Produced by Dear Media

S5 E. 10 Cyndi Ramirez on Laying the Foundation For Success Post-COVID-19 May 13, 2020

Show notes

The health and wellness industry is a $4.2 trillion market. And guess what? Women are leading the way. In fact, no other trillion-dollar industry is as heavily dominated by female entrepreneurs as health and wellness. Enter Chillhouse founder and CEO, Cyndi Ramirez. In just three years, she’s opened two brick-and-mortar locations, built a digital media empire, and expanded into retail and e-commerce. She’s a great example of how to lay down the foundation for success—she launched her biz with a solid digital marketing strategy from day one—and how to pivot a business in a crisis—she’s handling COVID-19 like the boss that she is. We're thankful that Dell brought us together for today's episode, live from our Money Moves Digital Summit. Get your notebooks out, because class is now in session! Join the party on social @workparty and stay in-the-know at workparty.com.

Guest:

Cyndi Ramirez @cyndiramirez @chillhouse

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Produced by Dear Media

S5 E. 9 From Server to Winemaker: How Jill Russell Is Shattering the Wine Industry’s Glass Ceiling May 06, 2020

Show notes

Did you know that 90% of the wine made in the U.S. is produced in California, but only 10% of the state’s wineries are led by female winemakers? Jill Russell didn't let those discouraging stats stop her from pursuing her winemaker dreams. Today, she has a seat at the table at the women-owned, women-led Cambria Estate Winery—one of the few wineries that are tipping the male-dominated industry stats in the right direction. In this episode, we sit down with Cambria’s lead winemaker to learn how she worked her way up from the bottom to shatter the wine industry’s glass ceiling and land her dream job. Join the party on social @workparty and stay in-the-know at workparty.com.

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Guest:

Jill Russell @jilldelarussell @cambriawines

Produced by Dear Media

S5 E. 8 The Art of Mastering Multiple Revenue Streams With Gaby Dalkin Apr 29, 2020

Show notes

Hot tip: Diversifying your income gives you financial security. If one revenue stream ends, there are others bringing money in to compensate. It's safe to say that today's podcast guest has plenty of experience on the topic. Gaby Dalkin is a multi-hyphenate with a handful of titles and business ventures. She's a trained chef, recipe developer, entrepreneur, food/lifestyle writer, author, and founder of What’s Gaby Cooking. Tune in for her advice on building an authentic business, negotiating lucrative brand partnerships, and more. Join the party on social @workparty and stay in-the-know at workparty.com.

Guest:

Gaby Dalkin @whatsgabycookin

Produced by Dear Media

S5 E. 7 How Lo Bosworth Switched Lanes to Start a Wellness Line and Grew Its Revenue By 3000% Apr 22, 2020

Show notes

When Lauren “Lo” Bosworth, of "Laguna Beach" and "The Hills" reality-TV fame, noticed that the wellness industry wasn't led by or for women, she took matters into her own hands and launched Love Wellness in 2016. Her bold move to switch lanes and tap into the $4.2 trillion wellness industry paid off—big time! She successfully grew Love Wellness' revenue by 3000%. In this episode, we get down to business with the pivot pioneer to find out how she built a successful company from scratch, what it really takes to be an entrepreneur, and how she’s navigating the shift since COVID-19.

Produced by Dear Media

S5 E. 6 Gail Becker Maxed Out All Her Credit Cards to Self-Fund Her Biz—Now It's Worth $100M Apr 15, 2020

Show notes

With so much uncertainty right now, there is one thing that hasn’t changed: as an entrepreneur, betting on yourself is an investment that will have priceless returns. In this week's episode, Jaclyn sits down with powerhouse entrepreneur Gail Becker, Founder & CEO of CAULIPOWER, at Create & Cultivate's LA 2020 conference to talk money, hiring, scaling, and the courage to believe in your idea when others may not. The mother of two boys with celiac disease, Gail was desperate for nutritious food options, and when she couldn’t find any she did what any mom would do—she made her own! In just three years, CAULIPOWER is now a $100 million company with the #1 better-for-you pizza in the U.S. Talk about the power of a frustrated mama!

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Produced by Dear Media

S5 E. 5 From Passion to Profit: How Sheena Yaitanes Turned Her Love of Science Into a Clean-Beauty Brand Apr 08, 2020

Show notes

The spark for a new business idea can come at any moment, and for Sheena Yaitanes that lightbulb moment came while studying chemistry and biology at UC Irvine. Frustrated by the lack of clean beauty products that not only looked good, but felt good on the skin, Sheena launched Kosas Cosmetics out of her Los Angeles home. Today, Kosas is a cult-favorite with celebrities like Gwyneth Paltrow, Mandy Moore, Lily Aldridge, and more. In this episode, we sit down with the clean-beauty founder to dive deeper into the concept of turning your passion into profit, how she built an empire from her home, and why she went from bootstrapping to raising capital. Join the party on social @workparty and stay in-the-know at workparty.com.

Visit TheOuai.com and enter code PARTY to receive three free samples with your order.

Guest:

Sheena Yaitanes, Founder & CEO, Kosas Cosmetics @kosas

Produced by Dear Media

S5 E. 4 Live From Self-Quarantine: The C&C Team Answers Your COVID-19 Money, Career, and Biz Strategy Qs Apr 01, 2020

Show notes

Here at Create & Cultivate HQ, we’ve been spending a lot of time discussing how we can best show up for, and support, our community during the COVID-19 pandemic. Community is at our core, and connecting with others is what we love to do. While the world has changed, our mission certainly has not. We’re committed to helping women create and cultivate the career of their dreams, which is why we wanted to host this special minisode to get the information and questions we're seeing pop up out in the world. Today, our host Jaclyn Johnson sits down with Create & Cultivate's Editorial Director, Sacha Strebe to chat through your COVID-19 money, career and biz strategy questions. Join the party on social @workparty and stay in-the-know at workparty.com.

Guests:

Jaclyn Johnson @jaclynrjohnson

Sacha Strebe @sacha.strebe

Produced by Dear Media

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