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What’s Next! with Tiffani Bova — Business
What’s Next! with Tiffani Bova

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you – this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what’s next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for a keynote speech or writing for publications such as Harvard Business Review and Huffington Post, these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

Latest Episodes:

RELOAD: How Habits Create Repeat Customers with Nir Eyal Nov 02, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm bringing back an interview with Nir Eyal, author of Hooked: How to Build Habit-Forming Products. Nir is an entrepreneur and has taught at Stanford School of Business.

THIS EPISODE IS PERFECT FOR… companies who want to change consumer behavior.

TODAY'S MAIN MESSAGE… most of what you do throughout the day is because of a habit, the impulse to behave with little or no conscious thought. You choose Google as your search engine out of habit, don't you? If you are a business owner, you want to make sure that your product is what consumers use because of a habit. When you understand how to create habits, you can generate a tremendous amount of economic and customer value and keep customers coming back.

Of the four steps that define a habit — trigger, action, reward, and investment — the investment phase is the most critical. It is in this phase where the company gets the user to do something that increases the likelihood of returning.

How do you get repeat customers?

It is no longer about traditional advertising. It is more about exposure. Exposure has to be a new and exciting user experience that understands the customers' wants and needs.

WHAT I LOVE MOST… if you want to start understanding your customer's psychology, understand their emotional triggers. Every customer has a pain point usually associated with a negative emotion, like fear, loneliness, uncertainty, or boredom. Your product has to scratch that user itch and alleviate it through every successive interaction.

Running time: 29:36

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Nir's Book:

Use Language to Increase Your Impact with Jonah Berger Oct 26, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

Settle in for an exciting episode of the What's Next! Podcast with Jonah Berger. Jonah is a Wharton School professor and internationally bestselling author of Magic Words, Contagious, Invisible Influence, and The Catalyst. Millions of copies of his books are in print in over 35 countries around the world.

He's also a world-renowned expert on natural language processing change, word-of-mouth influence, consumer behavior, and why things catch on. He's published over 80 articles in top-tier academic journals and teaches one of the most popular online courses.

But I think one of my favorite things about Jonah, and this is a first for a guest on this show, is that his work was actually a Jeopardy question. It said, "Jonah Berger says this three-word person-to-person interaction works ten times better than traditional ads. What is it?" The answer was "word of mouth." How fitting!

THIS EPISODE IS PERFECT FOR… anyone who wants to take greater power of language and words.

TODAY'S MAIN MESSAGE… language matters. It can motivate others, impact the way they feel, and lead to action. In this conversation, Jonah addresses the hot topic of large language models and how machines will change communication. But he also takes it back a few steps and reminds us that at the core of any type of communication is an understanding of what drives human behavior.

WHAT I LOVE MOST… Jonah's practical breakdown of the use of the word "should" versus "could." He shares a study that found that those who were asked what they could do instead of what they should do found more creative solutions. This is a small but powerful example of how important language is.

Running Time: 25:18

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RELOAD: Time of Day Matters with Dan Pink Oct 19, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm bringing a fan-favorite episode with the awesome Dan Pink. Dan is the author of six books, including When: The Scientific Secrets of Perfect Timing. Thinkers50 named Dan one of the Top 15 Business Thinkers in the World, and his TED talk The Puzzle of Motivation is one of the 10 most-watched TED talks of all time.

THIS EPISODE IS PERFECT FOR… anyone looking to improve their likelihood of success in both their personal and professional lives.

TODAY'S MAIN MESSAGE… did you know that a book about timing decisions didn't exist until Dan Pink wrote it in early 2018? When you think about it, we make multiple "when" decisions in our life: When should I exercise during the day? When should I start a product? When should I quit a project? When should I quit my job?

Dan's diligent research into the foundation behind our "when" decisions led him to discover that people mostly disregard the question of when and instead focus on what and who and how.

WHAT I LOVE MOST… breaks are more important than you think. We need to start thinking about breaks as part of our performance not a deviation from performance.

Running time: 37:43

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RELOAD: View Business Like a Rainforest (When More is Not Better) Oct 12, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm thrilled to air a Reload episode with the wonderful Roger Martin.

In 2017, Roger was named the world's #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers. He is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, and Ford. He is also a Professor Emeritus at the Rotman School of Management at University of Toronto where he served as Dean from 1998-2013, Academic Director of the Michael Lee-Chin Family Institute for Corporate Citizenship from 2004-2019 and Institute Director of the Martin Prosperity Institute from 2013-2019. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants. His newest book is When More is Not Better: Overcoming America's Obsession with Economic Efficiency.

THIS EPISODE IS PERFECT FOR… leaders looking to find a productive balance between purpose and profits.

TODAY'S MAIN MESSAGE… Roger and I discuss his new book and the history of American economics. For the first 200 years of the American economy, we witnessed a truly impressive performance and the economic life of the average American family got better. But, in recent decades, growth in the economic prosperity of the average family in America has slowed to a crawl. At the same time, the prosperity of America's richest families has grown to a level never seen before. This combination of the stagnation of the average family and the enrichment of the richest Americans threatens American democratic capitalism. Roger provides a unique viewpoint on what has changed and why the helpful pursuit of efficiency has turned into a damaging obsession. He also begins to lay out how to bring about more productive balance.

WHAT I LOVE MOST… getting the opportunity to talk to Roger about a phenomenon that has become more apparent than ever in recent months!

Running Time: 42:20

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Roger's Book:

When More is Not Better

Be the Leader Who Creates a Speak-Up Culture with Stephen Shedletzky Oct 05, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

My guest this week is speaker, coach, and advisor Stephen Shedletzky - or "Shed." Shed helps leaders build trust, foster psychological safety, and empower others to speak up. He spent over a decade working with Simon Sinek, helping to create an inspired and safe world for all. Shed is the author of the new book Speak-Up Culture: When Leaders Truly Listen, People Step Up.

THIS EPISODE IS PERFECT FOR… leaders who are ready to up their listening skills and want some practical advice.

TODAY'S MAIN MESSAGE… a key tenet of good leadership is creating a culture for people to be heard. In this episode, Shed offers wisdom that leaders can use to truly (operative word) listen and make the entire team feel comfortable to speak up.

WHAT I LOVE MOST… Shed references this fascinating idea from comedian Craig Ferguson: "Does this need to be said? Does it need to be said now? Does it need to be said by me?" Leadership is not just about the things you say, it's also about amplifying the voices of the people around you. There may be a scenario where something needs to be said and it needs to be said now but not by you. Learning to navigate a moment like this and spotlighting the person who can speak best on a matter is a powerful skill!

Running Time: 26:56

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Shed's Book:

Speak-Up Culture: When Leaders Truly Listen, People Step Up

Use Your Time with Intent with Lisa Bodell Sep 28, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week on the What's Next! Podcast, I'm joined by Lisa Bodell, one of my very first guests on the podcast.

Lisa is all about simplification and productivity. She is the founder and CEO of FutureThink, a company that uses simple techniques to help organizations embrace change and increase their capability for innovation. She's got two bestselling books, Kill the Company and Why Simple Wins.

THIS EPISODE IS PERFECT FOR… anybody feeling like they're in a productivity rut.

TODAY'S MAIN MESSAGE… there's a big difference between spending time and investing time. We seldom define the purpose of things and, more frequently, just dive straight into "the what." This way of operating influences so many things, how teams are organized, the way that meetings are conducted, and even whether teams work remotely or in person. Lisa says the people who are truly productive will use time as an investment and have a clear sense of purpose behind the work.

WHAT I LOVE MOST… building a culture where stopping something is viewed as important as starting something. Lisa shares the example of a client that has incorporated this into their strategic planning with a slide dedicated to things that will be eliminated in order to make space for things that are more of a priority.

Running Time: 24:28

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Lisa's Books:

Kill the Company

Why Simple Wins

RELOAD: Technology and Being Human with Arianna Huffington Sep 21, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm replaying a conversation with a guest I was so honored to have on the show. Arianna Huffington is an author, mother, and businesswoman, most notably known as the co-founder and former editor-in-chief of The Huffington Post. She is also the founder and CEO of Thrive Global.

Most recently, Arianna has written Thrive and The Sleep Revolution. But what you may not know about Arianna is that she has a Master's Degree in Economics from Cambridge and was a candidate for California governor. She's been named one of the Most Influential Women in Media and one of the Most Powerful Women in Business.

THIS EPISODE IS PERFECT FOR… those hesitant about the future.

TODAY'S MAIN MESSAGE… we're at a very interesting time in history – one that is currently being shaped in new ways every day. The next 20 years won't look anything like today. But of course, 20 years ago doesn't look anything like today either.

We cannot predict what the future holds, but as Arianna says, we're at an inflection point. Careers are no longer linear. Passion and purpose have stronger meanings than ever before, and change is happening faster than humans can keep up.

Arianna is concerned about our addiction to devices because data shows it makes us less empathetic. More and more people are ditching devices for real connection, which means putting phones away for dinners and seeing friends in person instead of over a video call. Arianna calls this "thrive mode."

WHAT I LOVE MOST… as I've gotten older, I've realized that giving back and reflecting on my life is more important than I ever thought. In a tech-consumed world, Arianna warns that we need balance. The interconnectedness we appear to have doesn't hold weight compared to investing in relationships. Giving back and providing value is what gives us a full life.

Running Time: 28:01

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Burn the Boats to Unleash Your Full Potential with Matt Higgins Sep 14, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week, I'm sharing an inspiring LinkedIn Live conversation I had with Matt Higgins.

If you don't know Matt, he is the co-founder and CEO of the private investment firm, RSE Ventures. He has led the business of two NFL teams (Jets and Dolphins), been a guest shark on Shark Tank, spearheaded the rebuilding of the World Trade Center site as COO, and is now the author of a new book, Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential.

THIS EPISODE IS PERFECT FOR… anybody who wants to boldly and courageously unlock the next level of their potential.

TODAY'S MAIN MESSAGE… anxiety, imposter syndrome, negative self-talk - these are just a few of the things that keep many people in their comfort zones, avoiding their dreams and aspirations. Matt has learned how to confront these things in his own life and vulnerably shares the lessons he's learned so others can do the same.

WHAT I LOVE MOST… we often talk about failure in the past tense because we want to keep it safe. In this conversation and in his book, Matt unveils moments that were challenging or didn't go as planned for him with honesty.

Running Time: 30:46

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Matt's Book:

Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential

RELOAD: Finding Your Place in Social Media with Guy Kawasaki Sep 07, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm thrilled to bring back a special episode of What's Next! Podcast where I capture a frank conversation with my friend and fellow Hawaiian, Guy Kawasaki. He's the Chief Evangelist at Canva, a brand ambassador for Mercedes-Benz, and an Executive Fellow at the Haas School of Business. He is also the author of The Art of the Start, The Art of Social Media, Enchantment, and nine other books.

THIS EPISODE IS PERFECT FOR… anyone who wants to up their social media game.

TODAY'S MAIN MESSAGE… even for an expert, there is still room to learn. Guy is dedicated to making a difference via social media every day by pushing the envelope and learning as he goes.

In the world of social media, we both believe that you have to be thoughtful with your posts. The days of simply showing up are over. You can't just tweet once and call it a day. Video has to be better. Graphics have to be better.

Guy, however, takes a more aggressive approach. He's comfortable posting about politics and difficult conversations that seemingly don't relate to his brand. He's less risk-averse and is willing to take chances on social media.

I, on the other hand, will craft a Tweet and not hit send. I won't Tweet something if the content doesn't represent my "brand," if the intention isn't correct, or if it doesn't add value. I am more cautious.

There's no right or wrong way to approach social, just choices. Guy believes social media is similar to life: error correction and experimentation.

WHAT I LOVE MOST… Guy focuses on making a difference. He doesn't look back – he pushes forward to keep learning, experimenting, and growing. This forward-thinking is something we can all learn from.

Running Time: 37:32

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Using Mental Models to Drive Transformation with Mark Bonchek Aug 31, 2023

Show notes

Welcome to the What's Next! Podcast with Tiffani Bova.

This week I'm thrilled to welcome back someone who was one of my first dozen guests when I launched the What's Next! Podcast.

Mark Bonchek is the Founder and CEO (Chief Epiphany Officer) of Shift Thinking. His mission is to enable leaders and organizations to adapt and thrive in a world of discontinuity, disruption, and exponential change. That's what we're going to talk about today.

THIS EPISODE IS PERFECT FOR… anyone interested in how thinking is tied to transformation.

TODAY'S MAIN MESSAGE… mental models are how we process the information around us - not what we're thinking about, but the way in which we think. Assessing mental models offers a huge amount of insight into the deeper "why" questions and is how companies like Starbucks, Patagonia, and Apple were built.

WHAT I LOVE MOST… companies that are seeking exponential growth won't achieve it by multiplying their inputs. Understanding mental models to see what's at the core is the tool that can unlock that next level.

Running Time: 30:50

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