We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

111. Training Leaders on Building Safe, Inclusive Spaces - Rashaunda Williams Apr 28, 2021

Show notes

Meet Rashuanda. She's passionate about equipping this generation's nonprofit leaders with the soft skills needed to build high-performing team. And it starts with creating a space where people feel they can thrive, share their experiences and be their authentic selves. Her team at Collective Impact is breaking through diversity and inequity gaps to train leaders to build healthy cultures which inevitably lead to healthier teams.
Episode Highlights

The beginning of Collective Impact and Rashaunda's story - 2:25
Philanthropic P.O.V. - 5:57
Amplifying voices - 11:02
Where do we start? - 13:37
The future of Collective Impact - 17:38
Rashaunda’s One Philanthropic Moment - 22:18
Rashaunda’s One Good Thing: Meet people where they are. - 23:28

For more information and episode details visit: www.weareforgood.com/episode/111

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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110. How to Put the Spark into Your Nonprofit Brand - Lauren Atherton Apr 26, 2021

Show notes

Meet Lauren. She's a nonprofit unicorn: impeccable designer and wholly passionate nonprofit ambassador. She left the for-profit world following a life-altering health scare, and she's never looked back. Today, her design agency is building beautiful design with heart. And boy does she get marketing! Join us as she leads us through auditing your brand, trends to be looking for this year and where to start multiplying your brand. If your organizational look/logo/voice may need a refresh - this is the episode for you.
Episode Highlights

The launch of HeartSpark and Lauren's story - 2:46
Key steps to building your non-profit brand - 6:17
Where do you start? - 8:57
Pulling donors into the brand - 11:57
Trends in branding for non-profits - 14:46
Investing in design - 18:20
Take a look at your organization today: a mini audit with Lauren - 21:36
Rebranding the brand - 28:00
Lauren’s One Philanthropic Moment - 30:29
Lauren’s One Good Thing: Engage with the creative community. - 33:07

For more information and episode details visit: www.weareforgood.com/episode/110

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

109. Rethink Employee Giving (Part 3) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 23, 2021

Show notes

ReThink Employee Giving: A 4-Week Series. It's not Christmas, but it darn near feels like it, because it's employee giving branding day!! Aka: Jon and Becky's favorite topic ever🎉 We're diving into storytelling, unpacking your branding recipe and building communications plans that keep everyone speaking with one voice while still being radically in-tune to seeing each employee donor as a gifted part of your philanthropic family.
Episode Overview

Using the power of branding to connect with your donor base (1:50)
Seth Godin - This is Marketing: A brand is what others say about you (2:00)
Where to start: seek to disrupt (5:00)
How you control the controllables (7:00)
Becky’s tips for drawing meaningful stories out of people (17:50)
Discovering your campaign voice (19:00)
Challenges for today (27:00)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/109

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

108. How to Foster Grief-Informed Teams at Work - Michael Turner Apr 21, 2021

Show notes

Meet Mike. Have you ever met a nonprofit leader whose passion for their mission just wants you to understand their story? Well, that guy is here. And he's brought a seriously incredible story to our conversation. And he's having the tough conversations with his team who are receiving mental health support unlike anything we've seen in nonprofit. It's wonderful to see. We're talking grief informed teams and we have a special surprise for our listeners at the end of the episode. Warning: Bring tissues.
Episode Highlights

How Mike “fell” into his career - 3:23
CF & the fight for the cure - 7:26
Compassion fatigue & fostering grief informed workplaces - 11:38
Through the philanthropic lens - 18:48
Changing the culture - 23:04
Mike’s One Philanthropic Moment - 25:53
Mike’s One Good Thing - 34:41

For more information and episode details visit: www.weareforgood.com/episode/108

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

107. Collective Giving and the Power of Giving Circles - Kyson Bunthuwong Apr 19, 2021

Show notes

Meet Kyson. This gritty optimist got his start in social good when he co-founded a startup aimed at tackling Malawi's illegal charcoal trade. Today, he and the Philanthropy Together team are working to empower us all with the knowledge of giving circles to build powerful communities for good. There are many in our sector who aren’t familiar with Giving Circles 🙋‍♀️🙋‍♂️ Tune in as we dive into this powerful community-building strategy. Kyson also throws down some wise counsel on democratizing and diversifying philanthropy through giving circles and collective giving. If you have passionate ambassadors, volunteers or rabid fans - this episode is for you.
Episode Highlights

Kyson’s career journey - 3:39
Giving Circles - 5:14
The Mission of Philanthropy Together - 8:55
Kyson’s favorite giving circles - 10:34
Where to start looking for support? - 14:34
Kyson’s experience in Malawi - 17:21
How listeners can be allies - 20:28
Kyson’s One Philanthropic Moment - 25:53
Kyson’s One Good Thing - 27:59

For more information and episode details visit: www.weareforgood.com/episode/107

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

106. Rethink Employee Giving (Part 2) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 16, 2021

Show notes

ReThink Employee Giving: A 4-Week Series. This week we're diving into building a campaign framework whose heartbeat is its people, projects and process. Don't worry. It's way more interesting than it sounds. Because when impact is the core of your plan, it's easy for everything to flow from it. We've got tips, heartfelt stories and plenty of structure to get you started on your own campaign. Thanks for joining us again for our favorite discussion topic: employee giving!🤝
Episode Overview

Part one discussed mindsets and beliefs to build a movement. Today, we are diving into the infrastructure (2:00)
How to structure your campaign (2:30)
People, Projects and Process: The 3 P’s of the Campaign (3:00)
FREE Worksheet: a checklist to help you implement this! (7:00)
Coming soon: a full blown Employee Giving Campaign Masterclass (32:00)
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/106

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

105. Uniting Athletes Around Purpose - Marcus Daniell Apr 14, 2021

Show notes

Meet Marcus. He may be a professional tennis pro who regularly rubs elbows with the likes of Federer and Nadal, but that's not how he wants to be remembered. As the founder of High Impact Athletes, he's challenging his fellow athletes to connect with their favorite missions and join him pledging 10% of their annual earnings to those causes. His life goal: to create a movement in the sporting world where athletes can maximize their position of power to influence good. Three cheers for this👏👏👏🎾
Episode Highlights

Marcus’ background - 3:29
Powerful pledging - 7:05
Why Marcus is giving back - 11:33
Where Marcus is giving back - 14:36
How can we better talk about our impact? - 18:24
High Impact Athletes - 22:12
Dreams moving forward - 26:06
Marcus’ One Moment in Philanthropy - 29:12
Marcus’ One Good Thing - 34:18

For more information and episode details visit: www.weareforgood.com/episode/105

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

104. The Secret to Soliciting Major Gifts... Virtually - Lereca Monik Apr 12, 2021

Show notes

Meet Lereca. She's an accomplished Houston-based major gift officer who personally knows all about the power of philanthropy. As a recipient of human and youth services, she's always had an innate desire to give back. And she's channeling that passion into activating gift officers to "thank to bank" in an approach that equally uses the head and the heart to engage. She's walking us through virtual major gift asks and setting smart metrics.
Episode Highlights

Lereca’s story and journey to where she is today (3:20)
The history and mission of BakerRipley (7:00)
Asking for major gifts in a virtual world (10:30)
Lereca’s triangular method for cultivating major gifts (11:40)
Focus on stewardship and your retention efforts (14:00)
How to prepare for and ask for a major gift virtually (24:00)
Utilize the power of a thank you note (31:00)
A moment of philanthropy that deeply moved Lereca (35:30)
Lereca’s One Good Thing: develop a word for the year. It helps you move through your year with clarity, focus, and intentionality (38:00)

For more information and episode details visit: www.weareforgood.com/episode/104

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

103. Rethink Employee Giving (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE Apr 09, 2021

Show notes

Rethink Employee Giving: A 4 Week Series. Buckle up, campers. Because we're going on a bit of a journey as Jon and Becky unpack what we believe holds one of the keys to revolutionizing your development strategies: employee giving. That's right, there's some serious untapped power by championing the philanthropy of those closest to your mission. If you're open to exploring a 180 degree strategy shift on how to build an employee giving campaign that is built upon a community-makes-it-better-ethos, one that grows and swells over time and ALSO infuses a healthier, more vibrant culture within the organization... then tune in. This four-week discussion will dive into new concepts leading to some quick-to-implement ideas to make some immediate tweaks now.
Episode Highlights

Jon and Becky’s background with employee giving (1:30)
8 values of employee giving: how to ignite a movement (6:30)
Stay tuned for our 4 part series!
Join our Good Community!

For more information and episode details visit: www.weareforgood.com/episode/103

Learn more about Virtuous at www.virtuous.org/

Say hi 👋
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102. 3 Financial Safety Nets Every Nonprofit Must Have - Germeen Guillaume Apr 07, 2021

Show notes

Meet Germeen. She's the caped crusader in the back of house that we all need. We talk a lot about raising money and stewarding it, but rarely discuss how to care for it. Germeen helps nonprofits shore up their financial operations and has led organizations to recoup millions in receivables with her smart accounting management. And she's making it FUN! Tune in and hear the 3 tips to strengthen your financial records and learn about moving financials virtually. Believe us - management will thank you for listening to this episode.
Episode Highlights

A little bit about Germeen - 3:15
How can we take better care of our money? - 6:59
Partnerships and collaborative experiences - 15:48
Small Shops, listen up! - 22:00
Moving financial operations online - 24:25
$2.8 Million saved… how? - 28:31
Germeen’s One Philanthropic Moment - 33:39
Germeen’s One Good Thing - 37:03

For more information and episode details visit: www.weareforgood.com/episode/102

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter