We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

131. How to Use Financials to Show Impact - Stephanie Skryzowski Jun 16, 2021

Show notes

Meet Stephanie. She's a nonprofit purist with a passion for numbers and making them work for you in a most non-intimidating way. We're learning how nonprofit leaders can use their numbers to tell a more robust story, and how transparency around your numbers can lead to greater contributions. Numbers can do that?! You bet they can. Tune in and learn how.
EPISODE HIGHLIGHTS

Stephanie’s Background - 2:54
Threading together numbers and non-profit - 6:15
Example full of numbers - 9:50
Practical first steps - 11:57
Why is transparency important? - 17:03
Number Hacks - 19:31
Stephanie’s One Philanthropic Moment - 23:33
Why hire a CFO? - 27:08
Stephanie’s One Good Thing - 29:28

For more information and episode details visit: www.weareforgood.com/episode/131
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

130. How to Launch a Digital Fundraising Program in 21 Days - Jeremy Haselwood Jun 14, 2021

Show notes

Meet Jeremy. This author and digital marketing expert believes now more than ever, digital fundraising is both essential and critical for advancing missions. He's walking us through some key steps for launching a digital fundraising program in 21 days. Then he's throwing some icing on that cake by sharing how to refresh a Giving Tuesday or other digital fundraising campaign this year. If you're looking for a quick online solicitation campaign blueprint - this episode is for you.
Episode Highlights

Jeremy’s background - 2:59
Diving into Jeremy’s book, The Digital Fundraising Blueprint - 6:46
Breaking down the blueprint - 10:15
Making the process “frictionless” - 14:33
Knowing your audience - 15:55
Keeping up with your website - 17:49
Football & Fundraising - 23:05
The next step - 25:56
Don’t forget direct mail - 29:25
Successful Campaigns - 30:31
Jeremy’s One Philanthropic Moment - 35:56
Jeremy’s One Good Thing - 39:23
To learn more about Jeremy’s course that walks you through each of the 21 days we discuss in the episode, click HERE!

For more information and episode details visit: www.weareforgood.com/episode/130
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

129. Back to Basics: Planned Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 11, 2021

Show notes

Back-to-Basics continues this week with the topic with diving into the ultimate realization of playing the long game: Planned Giving. Planned giving is the convergence of some of our favorite topics - value alignment, having meaningful conversations and telling incredible stories of quite possibly our most rabid fans. We discuss a starting point, Pro Tips and even provide a glossary of terms for those words you've never been brave enough to ask about in a staff meeting. If we can do it, so can you.
Episode Overview

Back to the basics: Planned Giving (2:00)
Definitions of planned giving (4:00)
The giving vehicles in planned giving (6:45)
Do you have a gift acceptance policy? It is ok to say no. (10:30)
Do your data mining (11:30)
Planned giving pro tips (15:00)
Explore creative hybrid giving options (18:50)

For more information and episode details visit: www.weareforgood.com/episode/129

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

128. How To Raise Money Without Feeling Creepy - Jenna Goodman and Nancy Jackson Jun 09, 2021

Show notes

Meet Jenna and Nancy. When you meet two brilliant disruptors who are incredible teachers, good humans and have a heck of a fun time doing it all, it makes you want to come over and join their table - stat! They're chatting through how to remove that icky feeling from asking for money, and these native Kansans are doing it with authenticity and joy. If you're looking to shore up your training and confidence for more solicitations this year, then this episode is for you.
Episode Highlights

Jenna and Nancy’s stories and the journey to what led them to where they are today at Generous Change - 3:38
Fundraising Fundamentals - 10:17
How to Fundraise Without Feeling Creepy - 19:59
Aha! Moments in Jenna and Nancy’s Careers - 27:01
Overview of Generous Change - 30:40
Nancy's One Philanthropic Moment - 37:44
Jenna’s One Philanthropic Moment - 40:48
Jenna’s One Good Thing - 44:13
Nancy’s One Good Thing - 45:21

For more information and episode details visit: www.weareforgood.com/episode/128
Check out Jenna & Nancy's new course Raise Money: the Unapologetic Guide to Raising Money for your Nonprofit dropping soon!

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

127. The New Rules of Thought Leadership + The Power of LinkedIn - Tania Bhattacharyya Jun 07, 2021

Show notes

Meet Tania. This former nonprofit ED is passionate about building thought leadership branding. Never heard of it? We hadn't either, but we are huge believers after this conversation. It's about abundantly sharing your lived experience, passion and expertise to build trust with the right audience on the right topic. She's walking us through it PLUS giving a mini masterclass on how to leverage LinkedIn. Prepare yourself for an epic conversation with a seriously good human.
Episode Highlights

Tania’s story and journey to where she is today - 2:48
Leveraging your LinkedIn - 8:35
9 guiding principles to build your thought leadership - 10:51
Building your personal brand while supporting your mission - 16:37
A living resume - 20:12
Finding the right words to share online - 30:30
Tania’s One Moment in Philanthropy - 34:42
Tania’s One Good Thing: When we stand for something greater than ourselves, which is our nonprofits mission and vision, it's not fair to stay hidden and be small. - 36:44

For more information and episode details visit: www.weareforgood.com/episode/127

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

126. Back to the Basics: Major Gifts - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 04, 2021

Show notes

We kicked off our new Friday series Back to Basics last week focusing on Annual Giving...but naturally we added a We Are For Good arc on how build upon the basics. This week we're diving in the science AND art of major giving ❤️ We'll talk strategy, structures, examples and infuse that We Are For Good arc into this conversation too. Tune in Friday for Basic to Basics: Major Gifts.
Episode Overview

Back to the basics: Major Gifts - where do you start? (1:50)
Get to know your mission: dive in deep (2:30)
Becky’s experience as a major gifts officer (5:30)
Get to know people at a deeper level - what are the connective parts of their stories? (9:10)
Defining major gifts (11:00)
The art of fundraising goals (12:30)
Drivers of major gifts: influence, affluence, and traction (20:00)
5 key steps of major gifts development (21:00)
What are the indicators for major gifts potential? (24:00)
Major gifts pro tips (26:00)
FREEBIE: 23 Questions to Ask on Donor Qualification Visits (Bloomerang)

For more information and episode details visit: www.weareforgood.com/episode/126

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

125. The Mission of the Exodus Road: Strategically Fighting Human Trafficking - Laura Parker Jun 02, 2021

Show notes

Meet Laura. She's a mom of three who - alongside her husband - found herself launching a global nonprofit working to eradicate human trafficking because she simply couldn't look away. She and her husband began the organization while he was doing undercover work with SE Asian police. Now their nonprofit, Exodus Road, is on a mission to find and free them. Her story is shocking. Heartbreaking. Hopeful. Inspiring. And it's looking for a compassionate army to give it some serious wings. You game?
EPISODE HIGHLIGHTS

Laura’s story and journey to where she is today (2:40)
The founding story of The Exodus Road (11:00)
Leveraging storytelling and marketing to bring this mission to life (14:50)
How we can be activated to join the fight in eradicating human trafficking: look first in your own community (18:40)
The most vulnerable populations in human trafficking: Homeless women, LGBTQ community, especially youth, and kids that are in the foster care system or just aging out of the foster care system. (19:30)
Noi’s story (22:30)
Laura’s One Good Thing: Ask yourself 3 questions: How am I feeling? What were the gifts of the day? What is my intention next? (35:00)

For more information and episode details visit: www.weareforgood.com/episode/125

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

124. How to Grow Your Social Impact in the Attention Economy - Eric Ressler May 31, 2021

Show notes

Meet Eric. This musician chased his passion for doing good, telling a compelling story and weaving it all together through brilliant creative into building Cosmic, a Social Impact Creative Agency. He's talking us through how to build a Digital Media Platform to promote your cause and stepping us through the Engagement Pyramid. He's also talking through vision statements, and we're trying not to maintain our composure and refrain from drooling all over Cosmic's heart-stirring manifesto. If you're looking for an incredible digital storytelling episode, this one is your jam.
Episode Highlights

Eric’s story and journey to where he is today (2:30)
The digital revolution (7:20)
How organizations can move to become a brand that people love (10:00)
Focus on your unique niche (11:00)
Eric’s advice for where to begin (13:30)
Elevating the conversation and building a platform (19:00)
Planting seeds and working for a better future (24:00)
Eric’s opinion on mission and vision statements (26:00)
The engagement pyramid (28:29)
A powerful moment of philanthropy in Eric’s life (31:00)
Eric’s One Good Thing: Be curious.

For more information and episode details visit: www.weareforgood.com/episode/124

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

123. Back to the Basics: Annual Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE May 28, 2021

Show notes

Here's the thing. We all have something to learn in this space, but sometimes we're too shy/embarrassed/bored to ask for a basic tutorial. We've been there🙋‍♀️🙋‍♂️ So Jon + Becky are launching a new Friday series called Back to Basics. We're going to be diving into the fundamentals of donor relations, operations, planned giving, events, campaigns, branding and several other general development topics. Why? Because we see a lot of young professionals joining our sector, as well as those who have left for-profit to chase the social good dream and just other Do Gooders looking to help their passion organizations. We want you trained quickly so you can do your thing on the front lines❤️ We'll talk strategy, structures, examples and our own success and failures. So tune in as we kick off our convo with Basic to Basics: Annual Giving.
Episode Overview

Annual giving is much more than trying to get people to give every year (3:30)
Look through the lens of transformation (4:00)
The goals of annual giving: the science and the art (7:50)
Flip the script with annual giving: buy into long term engagement (10:30)
Annual giving pro tips (11:45)
Do this, not that. (20:00)
FREEBIE: 24 Actionable Annual Fund Strategies from DonorSearch (27:00)

For more information and episode details visit: www.weareforgood.com/episode/123

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

122. How to Create a Compelling Donor Journey to Grow Engagement - Cameron Bartlett May 26, 2021

Show notes

Meet Cameron. This digital marketer and fundraiser helps hundreds of charities fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧
EPISODE HIGHLIGHTS

Cameron’s story and journey to where he is today (2:00)
Creating a compelling donor journey (7:00)
The mile markers throughout a donor journey (8:20)
Examples of content your organization can create today (15:00)
Cameron’s experience with IJM and their viral video campaign (20:00)
Cameron’s advice for organizations with limited digital marketing budgets (27:00)
A powerful moment of philanthropy in Cameron’s life (35:00)
Cameron’s One Good Thing: Find a celebration post. (41:00)

For more information and episode details visit: www.weareforgood.com/episode/122

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter