We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

141. Back to Basics: Boards - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 09, 2021

Show notes

We all love our boards. But are we really leveraging them to their full potential? They just might be the volunteers closest to your mission, and knowing how to engage them (rather than simply talk at them) possesses the key to unpacking next level connections but also cultivating them toward their gift in the process. Join Jon + Becky as dive into Back to Basics: Boards. We're talking through basic board responsibilities, board mapping and common governance mistakes.
Episode Overview

Advisory boards vs. working boards (2:20)
DEI lens on boards (5:45)
The current state of boards in our industry (7:40)
Back to the Basics: responsibilities of your boards (10:30)
Key tips to help you take your board engagement to the next level (18:00)
Assessing the diversity of your current board (22:00)
The top 15 non-profit board governance mistakes (by CharityLawyer, Ellis Carter) (23:50)
FREEBIE: Complete Guide to Board Meeting Agendas (26:30)

For more information and episode details visit: www.weareforgood.com/episode/141
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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140. Love Has No Limits: Behind the Scenes of Mobilizing a Volunteer Army - Dominic Russo Jul 07, 2021

Show notes

Meet Dominic. He's a humanitarian and innovator, and he knows how to mobilize massive audiences toward good. At the age of 20, he founded Missions.Me and began organizing strategic outreach campaigns in cities across Latin America. Today, his Love Has No Limits grassroots org has an audacious goal: calling all to be part of the greatest display of love Southern California has ever experienced through volunteer efforts addressing homelessness, poverty and other crippling community issues. Learn how to inspire and mobilize rabid fans, or join the Love Has No Limits event this month!
Visit this episode's shownotes page for a full transcript, sharable graphics, relevant links and more: www.weareforgood.com/episode/140
Episode Highlights

Dominic’s story and journey to where he is today (2:00)
Dreaming big: how Dominic followed his calling to dream big and impact nations (6:00)
Overview of Love Has No Limits (10:00)
How the pandemic expanded their mission (15:00)
Overview of the 7 initiatives of Love Has No Limits (18:00)
A powerful moment of philanthropy in Dominic’s life (35:00)
Dominic’s One Good Thing: Pursue your unique purpose with everything you have.

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

139. How Collaborative Giving is Solving the World's Greatest Challenges - Sianne Haldane Jul 05, 2021

Show notes

Meet Sianne. Her passion is simple: bring the philanthropic community together working toward achieving the UN’s Sustainable Development Goals (SDG). Why? Because we know unified efforts lead to greater global equity for all. As a Chief Impact Officer and dual qualified lawyer in the UK and in her native South Africa, Sianne builds more impact equity for the London-based Maanch organization through an impact-platform uniting philanthropy, impact investors and corporations. We're talking impact investing and how to check off the world's Honey Do list. Tune in!
Episode Overview

Sianne’s journey and story of what got her to where she is today (2:50)
An overview of The United Nation’s Sustainable Development Goals (8:50)
Areas of growth for organizations in today’s changing world (15:50)
Dream bigger: reflect on the global ecosystem (19:00)
Community giving and impact tracking (20:00)
Funders want to know what they are achieving (20:50)
Leveraging data and technology for impact tracking (21:00)
A powerful moment of philanthropy in Sianne’s life (26:19)
Sianne’s One Good Thing: Keep things simple, and always keep learning. (32:00)

For more information and episode details visit: www.weareforgood.com/episode/139
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

138. Back to Basics: Corporate Giving - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jul 02, 2021

Show notes

Just when we thought we had Corporate American figured out, the world went and threw a global pandemic at us, and everything flowing from that experience has reshaped what we all know about corporate giving. Join us as Jon + Becky walk us through Back to Basics: Corporate Giving. We're talking through types of corporate philanthropy, CSR, reimagining corporate engagement and trends we see looming post-pandemic for employee-driven, socially-minded businesses. Spoiler: How you meaningfully partner with companies matters now more than ever
Episode Overview

Where to start? Focus on values (2:00)
What is corporate giving? (3:00)
Overview of corporate social responsibility (3:30)
Key tips to level up your corporate giving (7:30)
Current trends in corporate giving (14:30)
It’s not what the for-profit can do for you, it’s what you can do for them (18:40)
The opportunities for these partnerships is immeasurable. Be strategic! (21:00)

For more information and episode details visit: www.weareforgood.com/episode/138
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

137. Using Tech for Good: Celebrating + Growing Everyday Philanthropists - Brian Ford Jun 30, 2021

Show notes

Meet Brian. He's the host of the Self Improvement Daily podcast (you know, a podcast with a casual 8M+ downloads where each episode lasts less than 2 mins 😲😱🤗) as well as the founder of For Purpose - a social impact platform modernizing what it means to make a difference. This self-professed Social Impactivist is breaking down how to capture impact and amplify it for good. Tune in and learn how to activate everyday philanthropists for your mission.
EPISODE HIGHLIGHTS

Brian’s story and what led him to where he is today (2:00)
For Purpose: the founding story and mission (4:20)
Maslow’s hierarchy of needs and the connection to social good (6:00)
How For Purpose functionally works - and how you can get involved today! (9:00)
Leveraging storytelling to share impact (14:00)
The Four Pillars of Impact (16:50)
Brian’s podcast and other speaking experiences (20:00)
Personal development hacks (22:00)
A moment of philanthropy in Brian’s life that deeply moved him (25:00)
Brian’s One Good Thing: Do it now. 100% of the things you do right now get done (28:00)

For more information and episode details visit: www.weareforgood.com/episode/137
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

136. A Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller Houser Jun 28, 2021

Show notes

Meet Cheryl. This founder and CEO of Creative Breed, is an award-winning filmmaker who now applies her human-centered storytelling to marketing to help brands and organizations drive connection, engagement and action. In fact, she feels so passionately about how story can transform a person that she's leveraging her best tips to help nonprofits elevate their video storytelling game. Tune in and hear her tips for casting and building a narrative story arc.
EPISODE HIGHLIGHTS

Cheryl’s story and the journey to where she is today (2:00)
Creative Breed: an empathy agency (6:00)
Narrative transportation: how to craft a compelling story (6:20)
An example of a successful story that activated people in a positive way (14:30)
How to create video content on a low budget: it’s not about the production value, it’s about the storytelling value. (19:30)
Storytelling ethics (22:42)
A powerful moment of philanthropy in Cheryl’s life (30:00)
Cheryl’s One Good Thing: everything boils down to our relationships. (36:00)

For more information and episode details visit: www.weareforgood.com/episode/136
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

135. Back to Basics: Fundraising Events - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 25, 2021

Show notes

Well, we had to bribe Becky with chips and queso to have this conversation, buteven she agrees that regardless of how you feel, events are about as basic to fundraising as it gets.Join us as Jon + Becky walk us through Back to Basics: Fundraising Events. We're talking all things event fundraising, staging, volunteers, messaging, production, follow-up, and we're even advocating for diversifying your event offerings (Welcome to the party, hybrid-events! Please grab a chair and stick around awhile. A chiavari chair, of course🧐)
Episode Overview

Goals of Fundraising Events (2:50)
Back to the Basics: Events (7:00)
Hybrid and virtual events (20:00)
Think bigger: focus on your overall strategic plan, leverage digital channels, and dream bigger (26:00)

For more information and episode details visit: www.weareforgood.com/episode/135
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

134. Philanthropy Trends: Breaking Down the Giving USA 2021 Report - Elizabeth Abel Jun 23, 2021

Show notes

Meet Elizabeth. She's answering the questions we've all been wondering the past year: what happened to philanthropy in 2020? This seasoned fundraising pro is breaking down the 2021 Giving USA Report on Philanthropy, which dropped last week. Beyond the headlines and major takeaways, she's giving us some actionable steps to provide focus - no matter the size of your fundraising shop. Tune in and to hear where the sector is moving and how you can level up your preparedness.
EPISODE HIGHLIGHTS

Elizabeth’s story and journey to where she is today (2:45)
Today’s philanthropic landscape and the 2021 Giving USA Report (6:00)
Individual donors and their role in driving philanthropy (10:00)
The donor journey and building authentic relationships (15:00)
CCS 2021 Philanthropic Landscape Report (16:15)
3 actionable insights: after hearing the data, learn what to do today! (17:20)
- The importance of refining your case for support and your messaging to reflect the current environment
- The importance of engaging and activating your volunteer leaders and board members as fundraising ambassadors
- Cultivating an organizational culture that's focused on community, empathy, and inclusion
A powerful moment of philanthropy in Elizabeth’s life (27:20)
Elizabeth’s One Good Thing: Be hyper-organized, and discover your strike method. (34:00)

For more information and episode details visit: www.weareforgood.com/episode/134
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 30,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

133. The 3 Step Formula to Creating Social Change - Taneshia Nash Laird Jun 21, 2021

Show notes

Meet Taneshia. She's a social change agent and community developer who centers cultural equity in her work. As the President and CEO of Newark Symphony Hall, a historic performing arts center, she's using arts and culture as an economic development tool for the resurgence of Newark, N.J. She's also talking about how employing an entrepreneurial mindset for social change has created jobs, community engagement, and - of course - fueled donations for her nonprofit. We are cheering her ingenuity and creativity as a disruptive leader in our sector!
EPISODE HIGHLIGHTS

Taneshia’s background and journey to where she is today (4:09)
Taneshia’s work with Newark Symphony Hall (7:50)
$50 million renovation campaign and using arts and culture as an economic development tool for the resurgence of Newark (15:00)
Investing in your staff members (16:00)
Casting visionary leadership (22:00)
Taneshia’s advice for dreaming bigger (27:18)
Taneshia’s 3 step formula to social change (30:00)
- 1. How can you really embody your mission?
- 2. What are your values? How can you really kind of live those values?
- 3. Model humanity
Building a legacy and living life on purpose (35:00)
A powerful moment of philanthropy in Taneshia’s life (41:00)
Taneshia’s One Good Thing: Your current situation is not your final destination. (43:00)

For more information and episode details visit: www.weareforgood.com/episode/133
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

132. Back to the Basics: Donor Relations - Jonathan McCoy, CFRE and Becky Endicott, CFRE Jun 18, 2021

Show notes

Back-to-Basics this week is diving into one of the brightest spots in our sector: donor relations. We're talking all things stewardship, acknowledgment, recognition and engagement, but naturally we're putting that WAFG spin on them to ensure you're not diluting the experience for those who are not in your top 1%. In short, we're talking about how to love on your people while also showing impact. It's one of those awesome feel-good conversations - where you can also learn!
Episode Overview

Back to the Basics: Donor Relations (2:00)
Strategies that help donors feel seen, known, and appreciated (4:30)
Donor Relations vs. Stewardship (5:00)
Mindset shifts in donor relations (9:20)
Steps of creating a donor relations program in your organization (12:40)
Leverage technology to take your donor relations to the next level (17:30)
Key goals of donor relations (21:00)
Personal examples of ways we were stewarded that have stayed with us (26:00)

For more information and episode details visit: www.weareforgood.com/episode/132
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter