We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

519. Building Community Through Authentic Engagement: Lessons from the Michael J. Fox Foundation - Becca Lockhart and Tyler Hyacinth Mar 18, 2024

Show notes

Meet Becca and Ty. These annual giving pros have mastered the art of 'stoking' to spark movements and create campaigns that resonate deeply with their audience🔥 They're bringing the playbook directly from the Michel J. Fox Foundation that meets this moment for how to show up + raise money on social media💰 On the podcast, they’re sharing how their strategies of authentic engagement, personalization and community listening can lead to powerful, impactful action. This episode is a must-listen for nonprofits looking to amplify their message and build lasting donor relationships in new ways📣

💡Learn

Overview of the Michael J. Fox Foundation for Parkinson’s Research
Engaging + Activating Community on Social Media
Practical strategies for integrating social media fundraising

Today’s Guests

Becca Lockhart, Annual Giving Director + Ty Hyacinth, Annual Giving Officer, The Michael J. Fox Foundation for Parkinson’s Research
For more information + episode details visit: weareforgood.com/episode/519.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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518. 9 Nonprofit Trends That Matter in 2024: Make Generosity Frictionless. - Jon McCoy, Becky Endicott, and Vance Roush Mar 13, 2024

Show notes

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! As we near the end of our series, we're exploring how we can make generosity frictionless. We're used to frictionless payments in other aspects of our lives after all📱 With just a few taps on our phones, transactions are completed, and orders arrive at our doorsteps in a matter of hours. Joining us today is Vance Roush, the founder and CEO of Overflow, a platform allowing orgs to accept non-cash donations seamlessly. Together, we'll explore the digital evolution of donor behavior, the upcoming wealth transfer, and how these factors intersect with the shift toward identity-driven philanthropy. This episode is packed with tips, real-world case studies, and actionable insights to streamline your nonprofit's giving journey in today's digital landscape. Tune in now to embrace frictionless philanthropy💸
Episode Highlights

Tonesetting (1:50)
The why behind making giving frictionless (3:15)
We Are For Good Community’s take on this (5:15)
Playlist to dive deeper into making giving frictionless (7:10)
PRO tips to put this in action (8:25)
How the wealth transfer to millennials and Gen Z will alter generosity (11:00)
Common obstacles donors face when trying to be generous + ways to overcome them (18:50)
How organizations can streamline their donation process (12:35)
Case studies of organization making generation frictionless (26:10)
Vance’s One Good Thing: Make it so your organization can accept Apple Play. (32:25)
How to connect with Vance and Overflow (33:45)

For more information + episode details visit: weareforgood.com/episode/518.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

517. How to Future-Proof Your Fundraising with Social Media + Make Giving Seamless - Nick Black Mar 11, 2024

Show notes

Meet Nick. He’s a combat veteran, an incredible innovator and founder of the nonprofit Stop Soldier Suicide and the company GoodUnited. GoodUnited’s innovative approach to philanthropy is a game-changing force in social media fundraising that's rallied over a billion dollars in donations💰 Nick is revealing the strategic use of social media to turn passive observers into active contributors, showcasing how tailored interactions can ignite online movements and scale personal connections. Stop Soldier Suicide is a shining example of how this approach can raise significant funds. Tune in to discover how social media can serve as a powerful addition to your fundraising toolkit🛠️, rather than just another to-do list item📋

💡Learn

How to establish connections starting with one person to scale movements
Tips for future-proofing fundraising with social media
Examples of organizations doing this well

Today’s Guest
Nick Black, Founder + CEO, GoodUnited and Founder + Vice Chairman, Stop Soldier Suicide
Episode Highlights

Nick’s story and journey to where he is today (7:00)
Paying attention to where people are already engaging with you nonprofit (9:30)
Establishing connections with each supporter at scale to grow movements (12:40)
How nonprofits can leverage social media to future-proof fundraising (15:40)
Examples of orgs doing this well (23:20)
An impactful moment of philanthropy in Nick’s life (26:10)
Nick’s One Good Thing: Embracing failure is one of the keys to success. (30:40)
How to connect with Nick (32:10)

For more information + episode details visit: weareforgood.com/episode/517.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

516. 9 Nonprofit Trends That Matter in 2024: Engage dimensionally. - Jon McCoy, Becky Endicott, and Justin McCord Mar 06, 2024

Show notes

Welcome back to our 9️⃣ Nonprofit Trends that Matter in 2024 Series! Ever wondered what it takes to really connect with your supporters on a level that goes beyond a single data point? Enter: the opportunity to engage dimensionally — it's about creating deep, meaningful connections with your supporters informed by data 📊 Justin McCord, SVP of Marketing and Communications at RKD Group, joins us to discuss how engaging dimensionally is about understanding donors through multiple data points and dimensions beyond just transactions. If you're ready to take your supporter experience to the next level, this is the episode you won't want to miss!

💡Learn in this series

Trends that’ll grow and elevate your mission
Pro tips for success
Case studies of who's already doing it well in the sector (because let's replicate what's working!💪)
Ways to infuse joy into your work 😊

Episode Highlights

Tonesetting (1:40)
Who’s Doing it Well? + Engage Dimensionaly Playlist (6:00)
Justin’s story + journey to where he is today (12:35)
A high-level look at engaging dimensionally (20:20)
Moving from 1:0 engagement to 2:0 engagement (25:00)
How nonprofits can start engaging dimensionally (29:35)
Case study of an org rocking this trend (34:30)
Justin’s One Good Thing: Be intentional about those around you. (38:35)
How to connect with Justin and RKD Group (40:25)

For more information + episode details visit: weareforgood.com/episode/516.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

515. The Cost of Code-Switching for Fundraisers of Color + The Health Effects of Racism in the Sector - Jonah Nigh, The New School Mar 04, 2024

Show notes

Meet Jonah. This Renaissance man has a resume that is just as unique as it is impressive. He’s a classically trained singer🎶, a baker who was a semi-finalist on Season 1 of NBC’s Baking It 🍰 and an accomplished fundraising leader who is the senior vice president of Development and Alumni Engagement at The New School. On top of all that, he co-founded The Forum for BIPOC Fundraising Professionals. On today's podcast, Jonah shares insights on the toll of code-switching for fundraisers of color and the health impacts of racism in our sector, emphasizing how equity is a choice, inclusion is an action, and belonging is the result. This episode is essential listening for leaders at any career stage.
💡Learn

Health effects of racism in the sector
The cost of code-switching for fundraisers of color
How to create cultures of whole leaders

Today’s Guest
Jonah Nigh, Senior Vice President for Development and Alumni Engagement, The New School
Episode Highlights

Jonah’s story and journey to where he is today (3:30)
Overview of The New School (9:30)
What code-switching means in the context of the nonprofit sector, particularly for fundraisers of color (15:30)
How this affects the mental health and wellbeing of fundraisers in the sector (20:00)
Mentorship vs. sponsorship (24:00)
How to build cultures within our organizations that allow leaders to show up as their whole selves (29:00)
A powerful moment of philanthropy in Jonah’s life (33:00)
Jonah’s One Five Good Things (36:00)
How to connect with Jonah and The New School (40:00)

For more information + episode details visit: weareforgood.com/episode/515.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

514. 9 Nonprofit Trends That Matter in 2024: Tap creators. Grow influence. - Jon McCoy, Becky Endicott, and Nick Lynch Feb 28, 2024

Show notes

We’re back with another trend during our 9️⃣ Nonprofit Trends that Matter in 2024 Series: Tap creators. Grow influence. Discover how you can supercharge your nonprofit's impact with the power of the creator economy—this episode zeroes in on this transformative force! Our special guest today, Nick Lynch, Co-Founder and CEO of Collidescope.io, is an expert of influencers and he’s here to guide us through this pivotal moment. Get ready to explore the art of partnering with like-minded creators to grow your influence and why saying 'yes' to asking for help can unlock doors you didn't even know existed🔑

Episode Highlights

Tonesetting (0:35)
Voices from the We Are For Good Community (10:35)
Who’s Doing it Well? (12:05)
Current landscape of the creator economy (15:05)
Tap Creators. Grow Influence. (17:50)
Why influencer marketing for nonprofits matters this year (19:35)
Case study of seeing this in practice (21:50)
How can missions get activated around this trend today (24:35)
Nick’s One Good Thing: 2024 should be the season of ask. (28:30)
How to connect with Nick (29:50)
Nick’s book (30:20)
Nick’s podcast (32:45)

For more information + episode details visit: weareforgood.com/episode/514.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

513. Cultivating Wellness in Leadership: How The Teaching Well's Approach Revolutionizes Nonprofit Work Environments - Lindsey Fuller Feb 26, 2024

Show notes

Meet Lindsey. She’s the Executive Director of The Teaching Well, a nonprofit wellness collective of educators, education leaders and healers. She’s unraveling the intricacies of creating a culture that priotizes wellness in the nonprofit sector. You won’t want to miss her perspective on whole leadership, which emphasizes the need for environments that employees don't have to recover from, and how individual health can initiate systemic healing. Tune in to get your game plan to foster a nurturing workplace🌱
Today’s Guest
Lindsey Fuller, Executive Director, The Teaching Well

Episode Highlights

Nonprofit stabilization program (6:30)
Human-centered approach to leadership (13:00)
Human-centered policies to put in practice today (18:00)
The differences between supervising and coaching (26:00)
Retention is an inside job (30:00)
Hiring profiles (32:00)
Professional authenticity (36:00)
Pre-HR interventions (38:00)
A powerful moment of philanthropy in Lindsey’s life (42:00)
Lindsey’s One Good Thing: The organization that you want, you have to be a part of building it. (48:00)

For more information + episode details visit: weareforgood.com/episode/513.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

512. 9 Nonprofit Trends That Matter in 2024: Activate the One = Grow the movement. - Jon McCoy, Becky Endicott, and Brady Josephson, charity: water Feb 21, 2024

Show notes

Welcome back to 9️⃣ Nonprofit Trends that Matter in 2024 Series! How does a movement begin? Simple - with one person. Gone are the days of 'build it and they will come.' True community is about co-creation, about building alongside people. Finding solutions together not only propels your mission forward but also cultivates believers who won't let you fail. Today, we're thrilled to have Brady Josephson, VP of Marketing & Growth at charity: water, as our special guest. Brady leads a team of storytellers, creatives, and marketers responsible for growing, supporting and celebrating the charity: water community and their impact. Join us as we dive into why we need a new approach to generosity 💡
Episode Highlights

Tonesetting (1:10)
Who’s doing community building well? (1:45)
PRO tips for growing movements (6:50)
Reflections from the We Are For Good Community ()
Brady’s story and journey to where he is today (11:45)
Why we need a new approach to generosity (15:50)
What Brady has learned about growing a movement. (18:40)
Hallmarks of a modern movement (19:35)
Creating an engaged community at charity: water (26:50)
A powerful moment of philanthropy in Brady’s life (30:20)
Brady’s One Good Thing: (36:05)
- Think about creating a personal board of advisors.
- play to win and not to lose
- “It's only rock and roll”

For more information + episode details visit: weareforgood.com/episode/512.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

511. Engaging with Creators + A Winning Formula for Developing Campaigns That Meet the Moment - Neda Azarfar Feb 19, 2024

Show notes

Meet Neda. From contributing to Myspace's relaunch as a music platform to leading marketing at the Recording Academy (the organization behind the GRAMMY Awards🎶) and its charities, Neda's career bridges entertainment, marketing and philanthropy. With a passion for mission-driven storytelling, she’s sharing her wisdom on how to unlock authentic connections in today's digital landscape, especially with the help of content creators and influencers📱The time is now for the social impact sector to embrace influencer marketing. This conversation is the perfect primer for anyone getting started.

💡Learn

Lessons the social impact sector can learn from the entertainment industry
Tips for developing a campaign that meets the moment
How to begin partnering with creators + influencers

Today’s Guest
Neda Azarfar, Founder + Principal, Nazar Works

Episode Highlights

Neda’s story and journey to where she is today (3:40)
The current media landscape and the opportunity that exists for social impact organizations (6:10)
Hallmarks of modern social impact campaigns that meet the moment (15:45)
Developing campaigns That Meet the Moment (19:10)
How to begin partnering with creators + influencers (22:20)
Case study of someone who is doing this well: ALIMA + Breath for All Campaign (27:30)
A powerful moment of philanthropy in Neda’s life (36:30)
Neda’s One Good Thing: Try a SWOT Analysis. (44:25)

For more information + episode details visit: weareforgood.com/episode/511.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

510. 9 Nonprofit Trends That Matter in 2024: Our sector needs whole leaders. - Jon McCoy, Becky Endicott, and Sonya Perez-Lauterbach Feb 14, 2024

Show notes

We’re at the halfway point of the 9️⃣ Nonprofit Trends that Matter in 2024 Series - welcome back! This week, we’re talking all about how our sector needs whole leaders. It's all too common to sacrifice our well-being in the name of "the greater good," often without realizing the toll it takes on ourselves and our teams. Special guest, Sonya Perez-Lauterbach, founder of Atlas Leadership, is sharing how to create new ways of being and serving with resilience, clarity, and joy. This conversation is for everyone because everyone can be a leader. Let's arm ourselves with strategies to sidestep unproductive behaviors that fuel stress and fear💪
Episode Highlights