We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

528. How to Foster Trust + Connection with Your Brand (NMS Replay) - Shelley Diamond, UNICEF USA Apr 17, 2024

Show notes

Meet Shelley. She’s a passionate builder of global brands and businesses, with expertise across communications disciplines. As the Chief Marketing Officer at UNICEF USA, she's all about building connections and trust at scale. During the Nonprofit Marketing Summit, Jon and Becky sat down with her to discuss UNICEF’s journey to redefine its brand identity by leaning into trust, authenticity, a deep understanding of its audience and a renewed commitment to the mission🌍 She also shared lessons learned along the journey, key steps her team took to elevate brand relevance and strategies to respond to evolving needs. While you’re here, watch the “I Am” video Shelley mentions to see these concepts in action 🎥 You don’t want to miss this convo.

💡Learn

Overview of UNICEF USA
How to Foster Trust and Connection with Your Brand
Responding to Your Audience

Today’s Guest
Shelley Diamond, Chief Marketing Officer, UNICEF USA
For more information + episode details visit: weareforgood.com/episode/528.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

527. The Influencer Effect + Harnessing the Power of Pop Culture for Good - Paul Katz Apr 15, 2024

Show notes

Meet Paul 🎵He’s a GRAMMY-nominated music executive, social entrepreneur and the founder and CEO of Entertain Impact, an award-winning social impact agency. With 30+ years bridging pop culture and philanthropy, he's worked with organizations and celebrities from the Bill & Melinda Gates Foundation to Usher, crafting 100+ impactful campaigns. He’s sharing a peek into the lessons, case studies and practical tips he lays out in his book, Good Influence, which he wrote so orgs of all sizes can leverage working with influencers for social good. He’s also walking us through the five-step D.R.E.A.M. sequence for creating and executing influencer-led campaigns. Whether you're aiming to boost awareness, garner support, or secure funding, you'll gain invaluable tools to leverage influencer power 💪

💡Learn

A Look into The Influencer Effect
Paul’s five-step D.R.E.A.M. Framework
Insights into Building Local Networks of Impact

Today's Guest
Paul Katz, Founder + CEO, Entertain Impact
Episode Highlights

Paul’s story and journey to where he is today (4:30)
Utilizing Pop Culture for Social Change (9:00)
The Influencer Effect (19:00)
Paul’s D.R.E.A.M Framework to Executing Influencer-Led Campaigns (23:00)
Building Local Networks of Impact (44:00)
A powerful moment of philanthropy in Paul’s life (48:000
Paul’s One Good Thing: Take the first step. Start the journey. (51:00)

For more information + episode details visit: weareforgood.com/episode/527.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

526. Building a Modern Movement + Activating the Next Generation of Changemakers (NMS Replay) - Ben Collier, The Farmlink Project Apr 10, 2024

Show notes

Meet Ben. As CEO, he’s led the transformation of The Farmlink Project from a college dorm initiative into a national hunger relief movement 🌱 Theirs is a nonprofit fairy tale story: three college students who saw a problem in the world and built a scrappy, grassroots solution that's changing the world 🌍 The Farmlink Project connects surplus food from farms to food banks all around the U.S. and has rescued more than 200 million pounds of produce since its inception 🚜 Tune in for this replay of the insightful conversation we had with Ben during the Nonprofit Market Summit

💡Learn

Overview + History of The Farmlink Project
Insights into Building a Modern Movement
Activating the Next Generation of Changemakers

Today’s Guest
Ben Collier, CEO, The Farmlink Project
For more information + episode details visit: weareforgood.com/episode/526.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

525. Building Resilient Communities + CORE's Holistic Approach to Humanitarian Work - Ann Lee Apr 08, 2024

Show notes

Meet Ann. She’s a trailblazing leader who has activated vital emergency responses within the U.S. and internationally🌍 She co-founded CORE (Community Organized Relief Effort) alongside Sean Penn, and as CEO has overseen CORE’s transition into an international response and resilience-building NGO, responding to global crises. Navigating the landscape of disaster relief and community empowerment takes more than good intentions; it demands innovation, trust, and a genuine commitment to systemic change. Join us as Ann shares the heartbeat of CORE's mission and how they’re paving the path toward a future where communities are well-prepared to respond and recover swiftly and effectively during times of crisis.

💡Learn

History + Overview of CORE
The Intersection of disaster and social justice
How to get activated today

Today’s Guest

Ann Lee, Co-Founder + CEO, CORE (Community Organized Relief Effort)
For more information + episode details visit: weareforgood.com/episode/525.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

524. Innovating for Impact: Seth Godin's Revolutionary Strategies for Nonprofit Growth + Fundraising Success Apr 03, 2024

Show notes

Meet Seth. For more than thirty years, he has made it his mission to inspire, innovate, and challenge audiences to level up, and we’re so honored he is back in our house today to do just that. He’s a prolific author, an entrepreneur and perhaps most of all, a teacher. This conversation is full over surprises from canoeing🛶 to reimagining the charity auction👨‍⚖ to powerful moments of philanthropy he witnessed from his parents. He had us laughing, crying and dreaming of a better future💭 Join us for a conversation that left us with one of our favorite invitations, an opportunity to “upgrade our guts”!

💡Learn

How innovation is the key to solving critical fundraising problems
Why we need to rethink the nonprofit auction
What GOODBIDS is + Why we think it’ll be a gamechanger for nonprofits

Today’s Guest

Seth Godin, Bestselling Author + Speaker
For more information + episode details visit: weareforgood.com/episode/524.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

523. How to Use Storytelling, Data, Partnerships, and Advocacy to Drive Systems Change - Sixto Cancel, Think of Us Apr 01, 2024

Show notes

Meet Sixto. He’s a nationally recognized leader in driving systems change in child welfare to improve outcomes for youth and families. As the founder and CEO of Think of Us, he spearheads fundamental change in child welfare systems nationwide. He’s sharing how Think of Us secured a groundbreaking $47.5 million investment from the Audacious Project, which convenes funders and social entrepreneurs to support bold solutions to the world’s most urgent challenges. This investment is set to transform support for families and children in need🫶 Everything about Think of Us is innovative and Sixto shares the ins and outs so we can all grow with these same mindsets🌱

💡Learn

How to lean into new mindsets + innovation
The impact of research, tech, storytelling, and advocacy on child welfare
Strategies for creating impact at a systemic level

Sixto joined us on the podcast 2 years ago and if you haven’t heard his first episode with his background and founding of Think of Us - queue up episode 262!

Today’s Guest
Sixto Cancel, Founder + CEO, Think of Us

For more information + episode details visit: weareforgood.com/episode/523.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

Designing Tomorrow: The Modern Playbook for Social Impact Brands - Eric Ressler Mar 29, 2024

Show notes

Why do some social impact brands thrive, while so many others fail to get traction, build support for their cause, and make meaningful progress towards their mission?

Meet Designing Tomorrow, the show for modern social impact leaders and brands, hosted by Eric Ressler, Founder & Creative Director of Cosmic.

Think of it as a modern playbook for navigating our rapidly-changing, digitally-driven world that you can use to reach your true impact potential. New episodes drop every Tuesday, and we hope you enjoy this preview of episode 1.

Follow + subscribe to Designing Tomorrow on your favorite podcast platform or catch the Video Versions on Youtube. We've included the links below! We’ll be listening right along with you.

Designing Tomorrow Website
Watch on YouTube
Listen + Subscribe on Apple
Listen + Subscribe on Spotify
Follow Designing Tomorrow on LinkedIn

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

522. Building Digital Communities: A Roadmap for Community-First Nonprofit Marketing - Cameron Ripley Mar 27, 2024

Show notes

Meet Cameron. He’s the CEO of Community Boost, serving over 1,000 nonprofit clients and has helped raise more than $100 million💸 The Community Boost team has also built the Nonprofit Marketing Summit, the world's largest nonprofit conference, driving more than 50,000 nonprofit professional registrations annually. Together, we’re peeling back the layers of digital marketing strategies that resonate with authenticity, creating communities that propel our missions forward. Tune in to chart your path toward mission-driven communities🗺️
💡Learn

About Community-First Marketing
How to Leverage Marketing to Scale Impact
Nonprofit Marketing Summit: The Unthinkable Takeaways

Today’s Guest
Cameron Ripley, CEO, Community Boost
For more information + episode details visit: weareforgood.com/episode/522.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

521. The Role of Metrics + Evaluation at the Intersection of Social Justice - Liza Mueller Mar 25, 2024

Show notes

Meet Liza. She believes that transformational social change can happen only when deep trust, respect and community voice are centered across the board. She’s the Vice President of Knowledge and Thought Leadership at Echoing Green, an org that discovers emerging social entrepreneurs and invests deeply in the growth of their ideas and leadership. She’s walking us through groundbreaking research on measuring success in the social sector, especially for organizations led by people of color, exploring power dynamics in philanthropy for greater equity and progress. Tune in to rethink the role of data in driving social change 📊

Episode Highlights

Liza’s story and journey to where she is today (4:30)
Data's transformative power for organizations (8:00)
Echoing Green and MPHI’s Center for Culturally Responsive Engagement’s Report: The Weight of Power: The Role of Metrics & Evaluation at the Intersection of Social Justice (13:00)
Create greater equity and progress in social impact (21:00)
Response from the funding community (25:00)
The Trust-Based Philanthropy Project (30:00)
A powerful moment of philanthropy in Liza’s life (30:30)
Liza’s One Good Thing: “Data is protest, data is accountability, data is action.” -Yeshi Milner (33:00)

For more information + episode details visit: weareforgood.com/episode/521.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

520. 9 Nonprofit Trends That Matter in 2024: Media scales impact. - Jon McCoy, Becky Endicott, Carolina Garcia Jayaram and Eva Bloomfield Mar 20, 2024

Show notes

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We’re exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company💡 This week, we're joined by Carolina Garcia Jayaram, CEO, and Eva Bloomfield, CMO, from The Elevate Prize Foundation, a global nonprofit amplifying social impact and empowering passionate problem solvers, leaders and innovators. They’re on a mission to “Make Good Famous” and they are leveraging the power of media to do just that📢 Join us for a masterclass on maximizing your nonprofit's reach and sparking grassroots movements through storytelling and innovative strategies. Tune in for pro tips and disruptive ideas for organizations of all sizes!

Episode Highlights

Media scale impact (1:00)
Media Scales Impact Playlist (5:15)
Pro tips for scaling impact with media (6:15)
Opportunities for nonprofits to seize this moment (9:15)
Importance of authentic storytelling, human-centered leadership + leveraging media (13:00)
How investing in media has transformed Elevate Prize Network winner’s impact and reach (21:50)
How nonprofits can invest in content + storytelling (28:40)
Strategies to engage audiences across various media channels (35:15)
Key elements for a successful media campaign (41:00)
Connect with The Elevate Prize Network (52:30)

For more information + episode details visit: weareforgood.com/episode/516.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter