We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams May 22, 2024

Show notes

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

How Usher’s New Look has impacted the lives of 50,000+ youth
How to develop an impactful brand strategy
Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look
Episode Highlights

Kim’s story and journey to where she is today (3:15)
Usher’s New Look + Their Marketing Strategy (8:40)
How It’s Built: Your Marketing Playbook! (13:35)
Usher’s New Look’s Programming (21:25)
Pro-Tips + Lessons Learned (27:00)
A powerful story of philanthropy in Kim’s life (35:30)
Kim’s One Good Thing: Being your true self is the key to success. (39:30)
How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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537. Catalyzing Change + Crafting Award-Winning Campaigns That Capture Hearts and Minds - Stacy Huston, SixDegrees.Org May 20, 2024

Show notes

Meet Stacy. She’s the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact. Tune in to learn tactics for creating memorable campaigns that capture hearts and minds ❤️🧠 Plus, after this episode, you’ll basically be one degree away from Kevin Bacon, right?

💡 Learn

Critical elements to catalyze change
Overview of SixDegrees.Org
Case Study: #BacontoPayson

Today’s Guest
Stacy Huston, Executive Director, SixDegrees.Org + CEO, Entertain Change
Episode Highlights

Stacy’s story and journey to where she is today (3:30)
Crucial elements for catalyzing change in our missions today (7:30)
Stacy’s mindset (9:55)
Core elements to crafting campaigns (13:25)
Overview of Six Degrees (18:50)
Six Degrees of Kevin Bacon game and its origins (24:00)
Case study: #BacontoPayson Campaign (28:45)
A powerful moment of philanthropy in Stacy’s life (38:35)
Stacy’s One Good Thing: Dignity is in the details. (42:25)
How to connect with Stacy and Six Degrees (44:35)

For more information + episode details visit: weareforgood.com/episode/537.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

536. How It's Built: Tim Tebow Foundation's 19,000+ Monthly Giving Community - Kyle Roosen May 15, 2024

Show notes

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy. In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution. Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁

💡Learn

How the Tim Tebow Foundation grew to 19,300 monthly givers
How to Build a Scalable Monthly Giving Program
Pro Tips + Lessons Learned

Today’s Guest

Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation
Episode Highlights

Kyle’s story and journey to where he is today (3:20)
Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
How It’s Built: A Recurring Giving Community (14:55)
- Develop + Implement your data layer (16:50)
- Create your branded product/community (18:45)
- Build your audience (24:40)
- Become elite storytellers (26:50)
Creating content that is authentic (34:40)
Pro Tips (37:00)
- Don’t overlook data & tracking
- Don’t forget immediate touchpoints
A powerful moment of philanthropy in Kyle’s life (41:05)
Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
How to connect with Kyle (49:55)

For more information + episode details visit: weareforgood.com/episode/536.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

535. Liberatory Leadership: Centering Equity and Justice in Nonprofit Work - April Walker May 13, 2024

Show notes

Meet April. She’s the Founder and CEO of Philanthropy for the People, an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁 This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!
💡 Learn

What Liberatory Leadership is
How to center the sector on racial equity + social justice
Case Study: Healthy Liquid Foundation

Today’s Guest
April Walker, Founder + CEO, Philanthropy for the People
Episode Highlights

April’s story and journey to where she is today (3:00)
April’s mindset and approach to her work (6:00)
Liberatory leadership + how listeners can embrace it (8:00)
What is scarcity costing us? (12:00)
Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)
Behaviors or structures that are causing frustration so we can address and overcome them (26:00)
Case Study example (34:00)
A powerful moment of philanthropy in April’s life (39:00)
April’s One Good Thing: Be gentle with yourself. (44:00)

For more information + episode details visit: weareforgood.com/episode/535.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

534. How It's Built: How to Create a Winning Digital Strategy for Exponential Audience Growth - Alicia Cepeda Maule, Innocence Project May 08, 2024

Show notes

Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.
She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

💡Learn

Innocence Project’s Digital Strategy
How to Build a Winning Digital Strategy for Exponential Audience Growth
Pro Tips + Lessons Learned

Today’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project
Episode Highlights

Alicia’s story and journey to where she is today (3:05)
Overview of the Innocence Project (5:50)
How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)
Lessons learned throughout building their digital strategy (20:20)
How to bring people around a shared vision through strategy (23:15)
A powerful moment of philanthropy in Alicia’s life (28:05)
Alicia’s One Good Thing: Compassion for people over everything. (30:00)

For more information + episode details visit: weareforgood.com/episode/534.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

533. Growing Red Nose Day's Impact: How to Leverage Media and Turn Moments into Momentum - Alison Moore, Comic Relief US May 06, 2024

Show notes

Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉

Learn

Turning missions into movements
Investing in media to fuel conversations + action around causes
How to get activated around Red Nose Day

Today’s Guest

Alison Moore, CEO, Comic Relief US
Episode Highlights

Mission + history of Comic Relief US (3:45)
Red Nose Day (11:25)
Turning moments into movements (15:00)
Media Scales Impact (21:10)
How Comic Relief US reaches audiences where they are. (28:10)
Red Nose Day This Year + How to Get Activated (36:30)
A powerful story of philanthropy in Alison’s life (42:35)
Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience (45:10)
How to connect with Comic Relief US + participate in Red Nose Day (48:10)

For more information + episode details visit: weareforgood.com/episode/533.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

532. Strategies for a Successful GivingTuesday Campaign (NMS Replay) - Celeste Flores, Amanda Liaw, and Megan Huffman May 01, 2024

Show notes

Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁
💡Learn

How to activate a Giving Tuesday campaign that’s fueled by believers
Ways to cut through the noise on GivingTuesday or any giving day
Tips for creating movement that resonates year-round, not just one day

Today’s Guests

Celeste Flores, Director, US + Canada Hub, GivingTuesday
Amanda Liaw, Communications & Marketing Manager, Spur Local
Megan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community Foundation

Episode Highlights

Origins of GivingTuesday and opportunities that exist today (2:15)
How nonprofits can leverage GivingTuesday (5:40)
Strategies to cut through the noise and increase engagement (11:10)
GivingTuesday strategies (17:00)
Capacity building, personalized messaging and leveraging relationships (26:50)
Leveraging resources and storytelling (31:00)
Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)
Megan’s One Good Thing: Lead with gratitude. (40:05)
Amanda’s One Good Thing: Tend yourself like a garden. (40:25)

For more information + episode details visit: weareforgood.com/episode/532.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

531. The Art + Science of Donor Cultivation - Ronen Tal, The Nature Conservancy of Canada Apr 29, 2024

Show notes

Meet Ronen. He’s a deeply passionate marketer and fundraiser, focused on the donor experience. With over a decade under his belt in fundraising, working on the org and agency sides, he’s at Nature Conservancy of Canada (NCC) as Director, Integrated Marketing & Fundraising🌲 Ronen and his team are dedicated to enhancing the donor experience and optimizing the lifetime value of donors to NCC. They work collaboratively with channel experts and external partners to achieve these goals, navigating challenges such as rising acquisition costs and evolving privacy laws. He’s sharing his wisdom on acquiring quality donors and nurturing long-term relationships, regardless of the initial donation size. Join us as we uncover the art of turning supporters into true believers🌱
💡Learn

Challenges nonprofits face in donor acquisition and retention
Turning One-Time Donors into Sustained Supporters
The ins and outs of Multi-Channel Marketing Campaigns

Today’s Guest
Ronen Tal, Director, Integrated Marketing and Fundraising, The Nature Conservancy of Canada
For more information + episode details visit: weareforgood.com/episode/531.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

530. Why + How to Engage Gen Z in Your Mission - Duyen Spigelman, Kathryn Baccash, and Alyssa Boger (NMS Replay) Apr 24, 2024

Show notes

Meet Duyen, Kathryn and Alyssa. These three brilliant experts are flexing what Gen Z is bringing to their organizations in the best way. Gen Z is rising to become the most heartwired, active generation the world's ever seen. And they know how to get loud, mobilize, and get active in their communities around causes that align with their values. Nonprofits stand to gain immensely from the value Gen Z brings to the table: digital-first mindset, passion for social impact and purpose-driven initiatives, interactive engagement style, expertise in creating and consuming short-form content, and their unwavering commitment to authenticity 📱Tune in to this Nonprofit Marketing Summit replay about this rising group of do-gooders. They could be the key to unlocking the movement your mission is waiting to launch🚀

💡Learn

Gen Z's motivations + where they hang out
How to build a Gen Z donor base
How TWLOHA + The Trevor Project respectively use Gen Z influencers and unique offerings to expand their message + impact

Today’s Guests

Duyen Spigelman, Senior Philanthropy Manager, Digital Giving & Campaigns, The Trevor Project
Kathryn Baccash, Head of Communications + Digital Marketing, TWLOHA
Alyssa Boger, Executive Vice President, Client Experience, Allegiance Group and Pursuant

For more information + episode details visit: weareforgood.com/episode/530.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

529. Reimagining Nonprofit Missions for Today's World - Dorri McWhorter, YMCA of Metropolitan Chicago Apr 22, 2024

Show notes

Meet Dorri. When it comes to reimagining the nonprofit sector, she not only talks the talk but also walks the walk. She’s the President and CEO of the YMCA of Metropolitan Chicago, previously serving as CEO of the YWCA Metropolitan Chicago. Under her leadership, the YWCA operating budget grew from $10.5 million to $38 million🤯👏She also led the effort in developing NYSE: WOMN, an exchange-traded fund (ETF) that supports women's empowerment, teaming up with Impact Shares - the first nonprofit investment advisor to create an ETF product. You might also recognize her from the UnCharitable film 🤩 Don’t miss this conversation. We're sure you'll leave this episode as inspired and motivated as we did!
💡Learn

Using business principles to drive social impact
Case Study: Transforming a 140-year-old social service agency to a 21st-century social enterprise
Activation around increasing impact and organizational sustainability

Today’s Guest
President and CEO, YMCA of Metropolitan Chicago
For more information + episode details visit: w eareforgood.com/episode/529.

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter