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    Business

    Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

    Brian Lofrumento reveals everything you need to go from wantrepreneur – or someone who WANTS to own their own business – to a money-making, action-taking entrepreneur. Discover exactly how to start a business and build a raving audience of fans and customers who want to buy your stuff, and learn exactly how to best serve your customers and clients by building a customer-centric line of products and services. Brian has built multiple six-figure businesses, including a six-figure SEO agency at the age of 24, and now helps thousands of entrepreneurs from around the world grow, automate, and scale their businesses by implementing high-converting marketing strategies and systems into their businesses. Visit the show online and get a free copy of the book, Wantrepreneur to Entrepreneur, at TheWantrepreneurShow.com. Our show is made possible by the financial, time, and knowledge contributions of our amazing guests. Together with the Wantrepreneur to Entrepreneur host and team, our guests believe in the power of entrepreneurs lifting up other entrepreneurs, and their contributions make it possible for us to reach wantrepreneurs and entrepreneurs all over the world ad-free.

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    Latest Episodes:
    1361: How to Turn Your Business Data into an Unstoppable Content Machine w/ Jessica Valenzuela Jan 16, 2026
    Show notes

    Jessica Valenzuela, co-founder of GoGoGuest and the new AI marketing platform Mowie, joins the show to pull back the curtain on the future of marketing—which is happening right now. Jessica breaks down how AI is moving beyond generalized tools like ChatGPT into specialized platforms that can analyze millions of your business's unique data points (even the messy, "unstructured" ones) to craft a perfect brand strategy and hyper-targeted content. This episode is a masterclass for any entrepreneur looking to gain a competitive edge. You'll learn how to leverage the data you already have to create marketing that feels personal, timely, and incredibly effective, saving you the cost of expensive agencies while delivering better results.

    💡 What You'll Take Away For YOUR Business

    • Unlock Your Data Goldmine: Discover how to leverage "unstructured data"—like customer reviews, emails, and online menus—to uncover powerful insights and drive your marketing strategy.
    • Go Beyond Generic AI: Understand the massive difference between a general LLM (like ChatGPT) and a specialized AI tool that acts as a mini, hyper-focused expert on YOUR brand.
    • The AI-Powered Camera: Learn how new AI tools can take your existing product photos and place them in countless new, on-brand scenes, creating endless visual content without expensive photoshoots.
    • From One Idea to the Next: See how Jessica’s team identified new opportunities within their first business (GoGoGuest) to build an even more powerful, next-generation solution (Mowie).
    • The Future Role of Agencies: Hear an agency founder’s perspective on how AI will augment, not replace, human creativity, and where the real value of marketing professionals will lie.
    • Build an Ecosystem, Not Just a Product: Learn from Jessica's experience scaling GoGoGuest through strategic partnerships and integrations, creating a powerful distribution channel from the ground up.

    📝 About Jessica Valenzuela

    Jessica Valenzuela is a seasoned entrepreneur with nearly two decades of experience building innovative, tech-forward companies. She co-founded GoGoGuest, a platform that helps hospitality and restaurant brands grow by leveraging their internal data, scaling it through a powerful ecosystem of over 30 strategic partners. Today, Jessica is building the future of marketing with Mowie, an AI platform that transforms millions of unstructured business data points into a cohesive brand strategy and hyper-targeted content. Her journey is a testament to the power of curiosity, seeing inefficiency as an opportunity, and relentlessly building what comes next.

    🎯 Jessica’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "Know why you're doing it... know that the journey is a big part of it. And it's a long game."

    📢 Memorable Quotes

    • "We are seeing that data and AI really, really is able to bring things to the present where you can actually define and listen to the signals that's available in your data and be able to utilize that for creating your strategy."
    • "Our private beta customers have said it's better than an actual real camera lens that's taking a photo of their products... you can do it in a minute or two."
    • "I think it really takes a lot of grit to be an entrepreneur... there's a lot of passion there, just a lot of focus, there's also a lot of resilience, but curiosity and, and to me, I'm still just learning."

    🔗 Links & Resources

    • Visit Mowie’s website
    • Connect with Jessica on LinkedIn
    • Follow Mowie AI on LinkedIn
    • Follow Mowie AI on Instagram

    1360: The Surprising Way This Doctor Turned YouTube Reviews into a Revenue Stream and Business w/ Dr. Joshua Guttman Jan 15, 2026
    Show notes

    Dr. Joshua Guttman, a nationally recognized expert in point-of-care ultrasound (POCUS), shares his incredible journey of transforming his deep medical expertise into a thriving consulting firm, Peachtree POCUS. He reveals how he identified a massive gap in the healthcare market where over 5,800 hospitals lacked the operational systems to implement cost-saving, life-improving technology. This episode is a masterclass for any wantrepreneur on how to leverage specialized knowledge, create win-win solutions for an entire industry, and build a multi-faceted business from the ground up. Dr. Guttman gets real about learning sales, marketing, and time management from scratch, proving that you don't need a business background to become a successful entrepreneur.

    💡 What You'll Take Away For YOUR Business

    • How to spot a massive, underserved niche within your own industry and build a business to fill that gap.
    • The strategy for creating a "win-win-win" business model that benefits customers, partners, and your bottom line.
    • Why creating content (like YouTube reviews) can unexpectedly become a powerful branding tool and a new revenue stream.
    • How to overcome the "expert's curse" and learn essential business skills like sales and marketing from zero.
    • The blueprint for evolving your business offerings based on organic customer feedback and market demand.
    • How to build a business that offers multiple monetization streams, from direct consulting and online courses to influencer-style partnerships.
    • Practical tips for managing your time and setting boundaries to build a successful company without burning out or sacrificing family life.

    📝 About Dr. Joshua Guttman

    Dr. Joshua Guttman is the founder and CEO of Peachtree POCUS, a consulting firm focused on optimizing point-of-care ultrasound operations. As an Associate Professor of Emergency Medicine at Emory University and a fellowship-trained ultrasound educator, Dr. Guttman brings over a decade of clinical and academic leadership to the entrepreneurial world. He is a nationally recognized expert who has authored numerous research studies and textbook chapters, but his true passion lies in being a "physician builder." Dr. Guttman brings a unique perspective on bridging the gap between high-level professional expertise and scalable, impactful business innovation.

    🎯 Dr. Josh’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "I would say especially for the wantrepreneurs, just do it. Don't think about it... don't get scared... You've got to take that leap and make that decision to just get into it."

    📢 Memorable Quotes

    • "We're doing great for people while making money doing it... and the hospital saving money... and so that's where we all kind of come together to innovate to the point that's better for patients." – Dr. Joshua Guttman
    • "I didn't appreciate how much fun it would be to learn new things. And so how did I do them? I read a lot and I talked a lot." – Dr. Joshua Guttman
    • "It's wonderful to have people say, 'I think what you provide is valuable and I'm going to pay money for it.'" – Dr. Joshua Guttman

    🔗 Links & Resources

    • Visit Peachtree POCUS’ website
    • Connect with Joshua on LinkedIn
    • Follow Peachtree POCUS on LinkedIn
    • Follow Peachtree POCUS on X
    • Follow Peachtree POCUS on Facebook
    • Follow Peachtree POCUS on Instagram

    1359: Gamified Therapy: Hacking Your Brain for Entrepreneurial Success w/ Jules Wordcraft Jan 14, 2026
    Show notes

    In this mind-bending episode, we dive into the world of game design with Jules Wordcraft, a self-proclaimed “polymath autodidact” who is revolutionizing tabletop role-playing games. Jules shares how unique life experiences—from growing up with a bipolar mother to being the “white sheep” in a family of criminals—fueled a lifelong obsession with physics, psychology, and storytelling. This isn't just a conversation about games; it's a masterclass in critical thinking, system design, and the raw, unfiltered drive that separates wantrepreneurs from entrepreneurs. Tune in to learn how the logic of game design can give you a powerful new framework for solving business problems, training your team, and building a reality of your own making.

    💡 What You'll Take Away For YOUR Business

    • How to apply "gamified therapy" principles to train your team, test leadership skills, and build resilience in a safe, simulated environment.
    • The entrepreneurial superpower of being a "polymath autodidact" and how connecting unrelated fields can lead to breakthrough business innovations.
    • Why questioning the fundamental rules of your industry is the first step toward building a truly unique and scalable business.
    • A powerful framework for turning your most challenging life experiences into the fuel for your entrepreneurial mission.
    • How to leverage AI as a creative soundboard to validate logic and build better systems, not as a replacement for critical thinking.
    • The mindset shift required to stop waiting for permission and start building the world and business you want to see.

    📝 About Jules Wordcraft

    Jules Wordcraft is a game designer, forever game master, and the innovative mind behind World of Wordcraft. Driven by a lifelong obsession with physics, psychology, and story, Jules set out to build a modular gaming framework from scratch after finding existing systems lacked logical consistency. As a self-taught polymath, Jules brings a rare perspective to entrepreneurship, connecting seemingly disparate fields to innovate in gaming, corporate training, and even therapy. Jules' journey is a powerful testament to transforming personal challenges and a non-traditional background into an unstoppable entrepreneurial force.

    🎯 Jules’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "Never give up, never surrender."

    This simple but powerful quote from the movie Galaxy Quest encapsulates Jules’s core philosophy. True entrepreneurs don’t wait for permission or give up when things get hard; they see a problem and take ownership of the solution.

    📢 Memorable Quotes

    • “If I can do something, I should do something... if you want something done bad enough, just go take care of it yourself.” – Jules Wordcraft
    • “We're the only species on the planet that can change reality. Like if we think we want to build a building... we put a building on a plot that wasn't there before.” – Jules Wordcraft
    • “Every interaction that I have has been broken down to a statistical probability of how do I get the most joy out of this interaction for everyone involved?” – Jules Wordcraft

    🔗 Links & Resources

    • Visit World of Wordcraft’s website
    • Connect with Jules on LinkedIn
    • Follow World of Wordcraft on LinkedIn

    1358: The End of Expensive SaaS? Why Custom Software is Your Next Big Move w/ Andrew Stabeno Jan 13, 2026
    Show notes

    Is "vibe coding" making programmers obsolete? In a world buzzing with AI-powered development tools, it's easy to think you can build a complex, secure application with just a few prompts. Andrew Stabeno, a business-minded developer and digital nomad, joins the show to reveal why that's a dangerous misconception. He explains that while AI is a powerful tool, it’s accelerating the opportunity for entrepreneurs to create custom software tailored to their exact needs, rather than replacing the experts who build them.

    This episode is a must-listen for any entrepreneur tired of paying for bloated, expensive SaaS products that don't quite fit their workflow. Andrew breaks down how the new tech landscape makes custom solutions more accessible than ever, allowing you to build exactly what you need, save money in the long run, and gain a significant competitive advantage. Drawing from his experience running a software agency in Jordan, he also provides a masterclass on how to ethically and effectively tap into the global talent pool to bring your vision to life.

    💡 What You'll Take Away For YOUR Business

    • Why "vibe coding" is a powerful collaborator, not a replacement for skilled developers (and the critical security gaps AI can’t fill on its own).
    • How to identify the tipping point when it’s more cost-effective to build your own custom software instead of paying for multiple, oversized SaaS subscriptions.
    • The strategic advantage of building bespoke tools that perfectly match your unique business operations, rather than forcing your processes to fit a pre-made solution.
    • A look into the future: why niche, custom-built software will become the new standard for small and medium-sized businesses.
    • How to leverage the global talent pool to build high-quality tech without breaking the bank, and why a cultural "bridge" is key to success.
    • The step-by-step process of turning a business pain point into a custom software project, from initial consultation to MVP and ongoing maintenance.

    📝 About Andrew Stabeno

    Andrew Stabeno is a business-minded developer, digital nomad, and founder of the software development agency Mount Seir Tech. Originally from Dallas, Texas, Andrew has spent 16 years living abroad and is currently based in Amman, Jordan. He is passionate about leveraging technology to create opportunities and has a specific desire to bring high-quality tech jobs to the Middle East. Andrew's unique perspective comes from bridging the gap between American business needs and the incredible, often untapped, talent within the global tech community.

    🎯 Andrew’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "Be adaptable... if you're not adaptable, then... you could be irrelevant tomorrow."

    📢 Memorable Quotes

    • “I think it is going to be instead of needing 20 programmers, you might need two, but it just means you can build more stuff in a shorter amount of time.” – Andrew Stabeno
    • “Before you know it, it's like, man, you put about as much time into making all these software packages that you're paying per user per month... you could have like almost built your own with AI at this point.” – Andrew Stabeno
    • “You could get... a bunch of credit card information stolen because you told [AI] to store some credit cards in plain text because you didn't know any better. And it said, ‘Sure, I can do that,’ and didn't say you shouldn't.” – Andrew Stabeno

    🔗 Links & Resources

    • Visit Mount Seir Tech’s website
    • Connect with Andrew on LinkedIn
    • Follow Mount Seir Tech LLC on LinkedIn

    1357: Think AI Will Take Your Job? It Might Make You a Founder Instead w/ Carol Zhu Jan 12, 2026
    Show notes

    In a world overflowing with AI-generated content, how do you turn the noise into revenue? Carol Zhu, CEO of DecodeNetwork.AI, has the answer. Drawing from her high-level experience at tech giants like AWS AI, TikTok, and Credit Karma, Carol breaks down the massive, untapped opportunity in the AI creator economy. She reveals how her company is building the "monetization layer" for AI, connecting digital art to physical commerce through print-on-demand, brand partnerships, and content licensing. This episode is a masterclass for any entrepreneur looking to find a real business model within the hype, showing you how to extract signal from noise and build a valuable company in the fastest-moving industry on the planet.

    💡 What You'll Take Away For YOUR Business

    • How to identify and fill the critical monetization gaps in the exploding AI market.
    • The strategy for turning AI-generated content into tangible, sellable products like home decor and apparel.
    • Why AI is creating a new class of entrepreneurs by decoupling creative expression from technical skill.
    • How to find the "signal in the noise" and build a business that curates high-quality AI content.
    • The playbook for using print-on-demand and brand partnerships to scale your AI-driven business.
    • The key differences between targeting the mass market versus enterprise clients with a new AI venture.

    📝 About Carol Zhu

    Carol Zhu is the CEO and co-founder of DecodeNetwork.AI, the monetization layer for AI creativity. With a rich background as a product lead at AWS AI and a founding project manager at TikTok Shop, Carol has deep expertise in scaling consumer products and navigating the complexities of the artificial intelligence stack. Her unique vantage point, shaped by roles at iconic companies like Credit Karma, gives her incredible insight into building viable, revenue-generating businesses on the cutting edge of technology.

    🎯 Carol’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "Believe in your correct contrarian and push it forward."

    📢 Memorable Quotes

    • “What AI has changed... is that it decoupled self expression, or artistic expression or creative expression from the skills itself.” – Carol Zhu
    • “The supply of creativity gets largely unlocked.” – Carol Zhu
    • “What's the real problem now is to extract signals out of noises... out of the 15 billion images, there must be some top really good ones.” – Carol Zhu

    🔗 Links & Resources

    • Visit DecodeNetwork.AI’s website
    • Connect with Carol on LinkedIn
    • Follow Carol on Instagram

    1356: This is UGLY! Don't let it derail you... Jan 11, 2026
    Show notes

    Ever had someone give you "helpful" advice that left you feeling small, annoyed, or full of self-doubt? You’re not alone. On this Solo Sunday, Brian dives deep into one of the ugliest human behaviors that every entrepreneur faces: unsolicited advice. He unpacks why this seemingly innocent act can be more damaging than outright criticism, planting seeds of doubt that can derail your progress. Drawing from over a decade of experience, Brian explains the psychology behind why it feels so gross, why the most brilliant people you'll ever meet rarely give it, and how it’s often a sign of the other person’s insecurity, not your incompetence. This is the episode that will arm you with the mindset and the tools to protect your vision and keep moving forward.

    ✨ Why This Matters for You

    Understanding the dynamic of unsolicited advice is a superpower for entrepreneurs:

    • It protects your confidence from being eroded by people who don't have the full picture.
    • It helps you distinguish between genuine support and someone else's ego trip.
    • It gives you a framework to filter out the noise and stay focused on your unique path.
    • You’ll walk away with a simple, powerful script to handle unwanted advice with grace and finality.

    📝 Key Takeaways

    • Context is Everything. Advice without full context isn't wisdom, it's just noise. The advice-giver never has the complete picture of your business, finances, or personal life.
    • Competence Questions, Incompetence Declares. The smartest and most successful people ask questions because they understand complexity. Less experienced people tend to give declarative, overconfident advice (the Dunning-Kruger effect in action).
    • Intention vs. Impact. Even if someone "means well," the impact of unsolicited advice often lands as judgment, implicitly saying, "I know better than you."
    • Advice Can Be a Boundary Violation. When advice isn't asked for, it’s not helpfulness; it's a violation of your autonomy and decision-making process.
    • Support > Advise. The most valuable people in your corner aren't the ones telling you what to do. They are the ones who support and encourage you on the journey you've chosen.
    • "Nobody Bigger Than You..." Brian shares a powerful quote from The Magic of Thinking Big: "Nobody bigger than you will ever try to knock you down." People who use unsolicited advice to make you question yourself are revealing their own position, not yours.

    🚀 Put It Into Action

    This week, use this episode to build your defense against unwanted noise:

    • Think back to the last time you received unsolicited advice. How did it actually make you feel? Acknowledge that feeling.
    • Instead of internalizing the "advice," ask yourself: "What context is this person missing?" This reframes the situation and protects your mindset.
    • Prepare for the next time it happens. Mentally rehearse Brian’s simple response: “I really appreciate that, but there’s a lot of context that you probably don’t know going on behind the scenes.”

    🔗 Stay Connected

    • Subscribe to the show so you never miss an episode
    • Connect with Brian on Instagram @imetbrian
    • Share this episode with a fellow entrepreneur who needs this powerful reminder to trust their own path

    1355: From Music Exec to Men's Coach: The Power of Knowing Your "Why" w/ Kevin Kertes Jan 09, 2026
    Show notes

    Kevin Kertes, a former senior music executive turned founder of advanceMen Coaching, joins the show to discuss the transformative power of vulnerability, connection, and purpose for male entrepreneurs. He shares his journey from a high-stakes corporate career to building a coaching practice dedicated to helping men lead with more confidence and intention. This episode is a must-listen for any entrepreneur feeling isolated or questioning their path, as Kevin provides a powerful framework for aligning your business with your core "why," leading to greater fulfillment and sustainable success.

    💡 What You'll Take Away For YOUR Business

    • 🚀 The critical difference between mentorship, therapy, and coaching—and which one you need to break through your current plateau.
    • 💡 Why embracing vulnerability is a superpower for male leaders, fostering stronger teams and deeper client relationships.
    • 🔥 How to answer the question, "Who are you without telling me what you do for a living?" to uncover your true identity and purpose.
    • 🎯 The simple yet profound daily practices to shift your energy from apathetic to anabolic, attracting more opportunities and positive outcomes.
    • 💰 Why knowing your "why" is the ultimate foundation for a business that not only makes money but also provides deep, personal fulfillment.
    • 🤝 Actionable strategies for building genuine connections and a powerful support network to combat entrepreneurial isolation.

    📝 About Kevin Kertes

    Kevin Kertes is the founder of advanceMen Coaching, a practice designed to help men move forward with confidence, clarity, and purpose. With nearly 30 years of experience as a senior music executive at industry giants like Warner Brothers and Sony Music, Kevin brings a unique blend of corporate wisdom and certified coaching expertise to his work. His mission is to help men break out of isolation, build genuine confidence, and live with intention, transforming how they show up as leaders, partners, and community members.

    🎯 Kevin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "Make sure you know your why. If you don't know your why, nothing's going to work. It all comes back to why you're doing something."

    📢 Memorable Quotes

    • “One of the first questions I ask in the men's group is tell me a little bit about who you are without telling me what you do for a living.” – Kevin Kertes
    • “The energy you put out into the world, you get back. And if the energy you put out is genuine and it's really you, you'll get it back.” – Kevin Kertes
    • “Being an entrepreneur is another word for being a salesman… But if you know it and it comes back to your why, then the family work, the running the kids to soccer practice… you manage it.” – Kevin Kertes

    🔗 Links & Resources

    • Visit advanceMEN Coaching’s website
    • Connect with Kevin on LinkedIn
    • Follow advanceMEN Coaching on LinkedIn

    1354: The Compliance Queen’s Secret: Why “Boring” Work Is Your Biggest Competitive Advantage w/ May Guevara Jan 08, 2026
    Show notes

    In this powerhouse episode, Brian sits down with May Guevara, the founder of Guevara Group and GalaxiTron, who is revolutionizing one of business's most dreaded tasks: compliance. May explains how a childhood spent spotting clothing defects for her mom wired her brain for quality control and led to a career ensuring excellence in high-stakes industries like aerospace and defense. This episode is a masterclass in building a business the right way from the ground up. You’ll learn why focusing on infrastructure over shiny ideas is the key to long-term success, how to cultivate a true culture of excellence, and how groundbreaking AI can transform compliance from a manual burden into a strategic advantage, freeing you up to focus on what truly matters.

    💡 What You'll Take Away For YOUR Business

    • How to transform a personal knack (like spotting defects) into a scalable, high-value business concept.
    • Why building infrastructure—systems, habits, and processes—is more critical to success than chasing the next big idea.
    • The leadership secret to creating a culture of excellence: “Walk the walk” and demonstrate the standards you expect from your team.
    • How to leverage AI to automate mundane tasks, enhance human efficiency, and turn compliance into a competitive advantage.
    • The mindset shift from dreading audits and measurement to using them as powerful tools for continuous improvement.
    • A practical framework (the Eisenhower Matrix) to ruthlessly prioritize your tasks and eliminate time-wasters.
    • Why consistency and structure, not motivation, are the true drivers of entrepreneurial momentum.

    📝 About May Guevara

    May Guevara is the founder and CEO of Guevara Group and GalaxiTron, operating at the intersection of compliance, quality systems, and advanced AI. With deep expertise across aerospace, space, defense, and other highly regulated industries where failure is not an option, May helps organizations achieve audit readiness and operational resilience. Known for her integrity-driven leadership and a track record of zero audit findings, she is now pioneering the use of AI to transform compliance from a manual obligation into an intelligent, continuously monitored system. Her unique perspective makes the often-intimidating world of quality control accessible and actionable for any entrepreneur.

    🎯 May’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    “Stop chasing ideas and start building infrastructure.”

    📢 Memorable Quotes

    • “I don't just chase shortcuts because they will always come back and bite you in the behind. I care deeply about quality, integrity, structure, and doing things the right way from day one.” – May Guevara
    • “Quality is a mindset. It's a culture. It starts with the right mindset first and then translate[s] it into workmanship and what you do every day. Where you need to start is you got to care first.” – May Guevara
    • “AI is not necessarily out there to take away jobs... I built it with a vision that this tool will help human workforce work more efficiently, take away their burden, take away their manual workload.” – May Guevara

    🔗 Links & Resources

    • Visit GalaxiTron’s website
    • Visit Guevara Group’s website
    • Connect with May on LinkedIn
    • Follow GalaxiTron Inc. on LinkedIn
    • Follow Guevara Group LLC on LinkedIn

    1353: This Is When You Should (and Shouldn't) Trust AI in Your Business w/ Luka Anic Jan 07, 2026
    Show notes

    Feeling overwhelmed by the AI revolution? In this episode, Luka Anic, co-founder of the AI transformation firm Fox + Spindle, demystifies the world of artificial intelligence for entrepreneurs. Luka shares his accidental journey into AI and explains how it became the secret weapon for launching his own business. He breaks down the difference between AI hype and practical reality, offering a clear roadmap for how you can start leveraging this technology today. This episode is your guide to moving past the fear and uncertainty, showing you how to use AI as a powerful co-founder, brainstorming partner, and accelerator for your business dreams, all while navigating the critical ethical considerations.

    💡 What You'll Take Away For YOUR Business

    • How to leverage AI as a co-founder to fill skill gaps you have in your business—from coding your website to understanding legal requirements.
    • Why "playing" with AI for personal tasks is the most effective first step before implementing it professionally.
    • The crucial difference between deterministic tasks (where AI fails) and creative tasks (where AI excels), so you know exactly when to trust it.
    • How to use AI as a team, leveraging the unique strengths of models like Claude, ChatGPT, and Gemini to achieve the best results.
    • A framework for using AI ethically, recognizing its inherent biases so you can build a responsible and fair business.
    • How to use AI to overcome entrepreneurial roadblocks, turning your inner critic into a strategic advocate for your vision.
    • Practical ways AI can accelerate your business launch, from crafting marketing strategies and cold email campaigns to ensuring legal compliance.

    📝 About Luka Anic

    Luka Anic is the Croatian-American co-founder of Fox + Spindle, a boutique consulting firm dedicated to AI transformation. His journey into AI began by accident while helping a former employer implement it internally, but it quickly ignited a passion that led him to co-found his own company with his best friend. Luka’s unique perspective combines strategy and storytelling, focusing on helping entrepreneurs and businesses wield AI with confidence, effectiveness, and a strong ethical foundation.

    🎯 Luka’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "It's never the right time. So if you think that you want to do it, just go ahead and do it."

    📢 Memorable Quotes

    • “AI allows you to be someone you have never been before or even knew that you wanted to be. It can unlock skills that you don't have and in a way don't even need to build anymore.” – Luka Anic
    • “Generative AI is fantastic when there is no correct answer. That's why it's so good at recommending books, why it's so good at writing stories.” – Luka Anic
    • “If you're new to AI, please don't start using it at work right away. Have fun with it first.” – Luka Anic

    🔗 Links & Resources

    • Visit Fox + Spindle’s website
    • Connect with Luka on LinkedIn
    • Follow Fox + Spindle on LinkedIn

    1352: The Art of Perceived Value: Make Your Business Feel Expensive w/ Justine Lafond Jan 06, 2026
    Show notes

    In this episode, Brian sits down with Justine Lafond, a two-time founder who has mastered the art of building premium brands. Drawing from nearly 20 years in the luxury space, Justine shares how she translated her expertise from running a luxury interior design firm, Jaunty J Interiors, into launching Étoile Agency, a boutique media agency. This conversation is a masterclass in applying high-end principles to any business, focusing on creating an unmatched client experience, building unshakable trust, and mastering the power of perceived value. For any entrepreneur looking to elevate their brand and foster deep, lasting client connections, this episode is packed with tangible strategies to make your business feel first-class.

    💡 What You'll Take Away For YOUR Business

    • How to define and build "perceived value" so you can command premium prices and earn immediate trust.
    • Why running two parallel businesses can be your greatest asset, making you a more insightful and valuable entrepreneur.
    • The power of authentic, relationship-based networking in a world obsessed with automation and transactional interactions.
    • Actionable strategies for maintaining client relationships that feel personal and high-touch (even on a budget).
    • How to use AI as a tool for efficiency without sacrificing the essential human element that builds loyalty.
    • The "Pillar Method" for defining your brand's core identity and staying authentic through every stage of growth.
    • Why a "buttoned-up" digital footprint is the first step to proving your business is legitimate and trustworthy.

    📝 About Justine Lafond

    Justine Lafond is a military spouse, mother, and the dynamic founder of two distinct businesses: Étoile Agency, a boutique national media agency, and Jaunty J Interiors, a full-service luxury interior design firm. With nearly two decades of experience in niche and luxury industries, she possesses a rare mastery of sales, marketing, and relationship-based networking. Justine’s unique perspective comes from her ability to apply the principles of luxury, trust, and authentic connection across different industries, making her an invaluable guide for entrepreneurs looking to build brands with lasting impact.

    🎯 Justine’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

    "If you feel a pull towards something that can make a difference in people's lives or businesses or the world, you should do it and not make excuses and just give it a shot."

    📢 Memorable Quotes

    • “Luxury is how something makes you feel. But to a degree, it's also kind of perceived value of things.” – Justine Lafond
    • “The big piece I think that's missing especially in the luxury space is the trust that you have to have... before they're going to commit to spending X amount of dollars.” – Justine Lafond
    • "I think it's always going to be trendy to just be authentic. And that goes for home design and the digital marketing world.” – Justine Lafond

    🔗 Links & Resources

    • Visit Étoile Agency’s website
    • Visit Jaunty J Interiors’ website
    • Connect with Justine on LinkedIn
    • Follow Étoile Agency on LinkedIn
    • Follow Étoile Agency on Instagram

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