Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Latest Episodes:

1371: Build a Website in Minutes? This Founder Says It's Already Here w/ Yason Khaburzaniya Jan 28, 2026

Show notes

Tired of wrestling with complicated, clunky website builders that never quite capture your vision? In this episode, we sit down with Yason Khaburzaniya, a seasoned software engineer turned entrepreneur who is on a mission to make website creation radically simple. Yason shares his journey founding Breba, an agent-native platform that lets you build a website just by describing your business in plain English. This episode is a must-listen for any founder who feels held back by technology. You'll learn how the power of simplicity and focused AI can eliminate one of the biggest hurdles in starting a business, allowing you to launch faster and focus on what you do best.

💡 What You'll Take Away For YOUR Business

🚀 How to leverage AI to build a professional website without learning a complex new platform or writing a single line of code.
🎯 Why focusing on a "simple" problem that others overlook can be your biggest competitive advantage as an entrepreneur.
💰 A simple, powerful framework for integrating back-end functions like lead capture without needing any technical expertise.
🤖 How advanced prompt engineering can turn your simple business description into a fully-realized, custom website design.
📈 The founder's mindset for navigating the overwhelming pace of AI innovation by focusing on simplicity and actionable goals.
🤔 Why your communication skills, not your coding skills, are becoming the most important asset in building with AI tools.
💡 The "Jamstack" architecture explained for non-techies and how it can make your business more secure and scalable.

📝 About Yason Khaburzaniya

Yason Khaburzaniya is a seasoned software engineer and the founder of Breba, an AI-powered platform designed to empower entrepreneurs. With a background that includes writing code for third-generation GPS satellites and working on advanced AI projects at Intuit, Yason brings a deep understanding of technology to the world of startups. His unique perspective is shaped by his journey from running a local IT business in college to now building tools that make powerful technology accessible to everyone, embodying the principle of making complex things simple to help people succeed.

🎯 Yason’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Take action, but be also deliberate about taking action... Make things as simple as possible, but not simpler."

📢 Memorable Quotes

“I narrowed and narrowed it down until I got a problem that looks like a middle schooler could solve it... and I'm like well because this is the thing that I can really excel at.” – Yason Khaburzaniya
“Building is a skill and selling is an art to me at least... Try to go maybe one or two competence levels below where you think you are and then you can excel.” – Yason Khaburzaniya
“If you make these specialized agents that solve very directed specific tasks, they can supersede humans in their competence.” – Yason Khaburzaniya

🔗 Links & Resources

1370: Your Story is Your Strongest Asset (Here's How to Tell It) w/ Janice Buswell Jan 27, 2026

Show notes

Ever feel like you have a story to tell but don't know where to start or why it even matters for your business? In this powerful episode, Brian sits down with novelist and co-founder of the Experience Writing Conference, Janice Buswell, to uncover why your unique story is your single greatest asset as an entrepreneur. Janice demystifies the writing process, revealing how embracing your personal journey can build an unshakeable brand, connect deeply with customers, and give you the confidence to lead. This episode isn't just for aspiring authors; it’s a masterclass for any entrepreneur who wants to build a business with purpose, passion, and a powerful message that resonates with the world.

💡 What You'll Take Away For YOUR Business

🚀 Why storytelling is the primary way humans learn and how you can leverage it to communicate your business values and vision effectively.
🎯 How to overcome the imposter syndrome that stops you from sharing your message and step into your identity as a leader in your niche.
🤝 The art of using relationships to build your business, from finding your first supporters to meeting the perfect mentors and partners.
💡 A powerful exercise to map out your own "life story" to uncover the unique themes and wisdom you can weave into your brand.
🗣️ How to find your unique voice not by waiting for inspiration, but through the process of taking action and sharing your ideas.
🤖 The right way to use AI as a tool for efficiency without letting it short-circuit the discovery of your authentic message and voice.

📝 About Janice Buswell

Janice Buswell is a multi-talented communicator, speaker, novelist, and blogger who is passionate about helping people tell the stories on their hearts. As the co-founder of the Experience Writing Conference, she has created a community designed to help writers discover their God-given voice and navigate the publishing process without losing their uniqueness. With a diverse background that includes working for a tech startup and as a communications director, Janice brings a powerful perspective on how the art of storytelling intersects with the practical journey of building something from the ground up.

🎯 Janice’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"It's really all about relationships... Don't let [other tasks] squeeze out the need to develop relationships, especially key relationships... taking the time to really connect with people wherever you go, I think is really important to the growth of any organization or any entrepreneur."

📢 Memorable Quotes

“The world actually needs that they need what's in you. That's why you're here on the earth is because there's something in you that the world needs.” – Janice Buswell
“The way you discover your voice is actually through writing... the process is what teaches you.” – Janice Buswell
“There may be a million kinds of versions of this kind of story, but no one will say it the way you said it. And the way you said it is the way that someone else needs to hear it.” – Janice Buswell

🔗 Links & Resources

1369: From Ministry to Tech CEO: A Mission-Driven Approach to AI w/ Elliott Godwin Jan 26, 2026

Show notes

In a world buzzing with AI fear and confusion, how can you, as an entrepreneur, actually use it as a force for good? Elliott Godwin, founder of EG Integrations, joins the show to demystify AI and automation, showing us how technology can amplify human potential instead of replacing it. He shares his unique journey from a life of service to leading a fast-growing tech company that serves both enterprise clients and nonprofits. This episode is a masterclass for any entrepreneur looking to integrate technology not just for efficiency, but to deepen their impact, serve their community, and build a more meaningful, scalable business.

💡 What You'll Take Away For YOUR Business

🤖 AI as an Amplifier, Not a Replacement: Discover the mindset shift needed to see AI as a tool that frees up humans to do what they do best: be creative, build relationships, and lead with passion.
🚀 The "Systems Architect" Approach: Learn how to look at your own business, identify the core problems and inefficiencies, and devise tech-driven solutions—which aren't always AI.
📈 Why Tech Integration Leads to Team Growth: Hear a counterintuitive take on how automating processes can actually create more opportunities for human capital and lead to hiring more people.
🤝 Balancing Profit and Purpose: Uncover a powerful business model that uses profits from corporate work to fund heavily discounted or pro-bono services for nonprofits, allowing you to scale your impact alongside your revenue.
🧠 Overcoming "You Don't Know What You Don't Know": Get practical tips on using free tools like ChatGPT’s voice feature to brainstorm solutions to business challenges you can't even articulate yet.
🌐 The Power of Being a Generalist: Learn why, in the age of AI, having broad knowledge across different industries can be a massive competitive advantage over niching down.

📝 About Elliott Godwin

Elliott Godwin is the founder and CEO of EG Integrations, a company dedicated to building intelligent automation and software solutions that make organizations more efficient and effective. Inspired by his parents' life of service, Elliott blends business excellence with a genuine passion for impact. His unique perspective is shaped by a desire to bring transformative, enterprise-level technology to organizations of all sizes, especially nonprofits that are often left behind.

🎯 Elliott’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"When you see something new come out, don't just watch it idly and be like, 'hey, that's awesome.' Dive into it, figure out how it works, figure out how to use it, figure out what other people are doing with it… and just stay learning, stay curious."

📢 Memorable Quotes

“Let's free up the human side of things to do what humans are best at, and that's being creative and having passion, having a soul, having fervor for whatever it is they're focused on.” – Elliott Godwin
"All these people are creating these tools, but no one's showing people how to use them... Let us show you how to get them to work for you." – Elliott Godwin
“I can't automate a friendship. I can't automate, 'Hey, explain to me your passion for your company and let's figure out how to make it better.'” – Elliott Godwin

🔗 Links & Resources

1368: THIS audit of your company will tell you EVERYTHING! (thanks to my plumber!) Jan 25, 2026

Show notes

Ever had a customer service experience so bad it made you rethink your own business from the ground up? That’s exactly what happened to Brian this week. In this Solo Sunday episode, he shares the story of a frustrating plumbing fiasco that led to a massive “aha” moment about the difference between customer service and the entire customer experience. Brian reveals how he used a simple call recording and ChatGPT to uncover the hidden friction points most businesses miss—from misaligned website promises to frustrating hold music. This isn’t just a rant; it’s a masterclass in using AI as an objective third party to audit your whole client journey and find your biggest opportunities for growth.

✨ Why This Matters for You

Understanding your true customer experience is a competitive advantage:

It’s about seeing your business through your customer’s eyes, not just your own.
It uncovers the hidden frustrations that customers feel but never tell you about.
It allows you to turn every touchpoint—website copy, emails, calls—into a cohesive, trust-building experience.
It’s a way to leverage AI to get unbiased, actionable feedback that is more honest than asking a client directly.
It’s how small businesses can create a superior experience that even large companies with more resources fail to deliver.

📝 Key Takeaways

Customer Experience > Customer Service. Service is just one interaction; experience is the sum of every single touchpoint, from the first time they see your website to the final follow-up.
AI is Your Unbiased Auditor. Tools like ChatGPT can analyze your communications and processes from a customer’s perspective, revealing blind spots you’re too close to see.
Your Promises Set Expectations. The copy on your website, your guarantees, and your sales pitches are constantly shaping your client's expectations. You have to ensure the delivery matches the promise.
Proactive Communication Wins. Don't wait for a client to ask for an update. Be the one to reach out first, even if it’s just to say there are no new updates. It builds immense trust.
Capture the Full Context. To get a true analysis, you need to provide AI with the full picture: call transcripts, email chains, website screenshots, text messages, and project timelines.

🚀 Put It Into Action

This week, conduct your own AI Customer Experience Audit:

Pick one recent client or customer project.
Gather all the data: Screenshot the website pages they saw, compile all email correspondence, grab any call transcripts or notes, and include any text messages.
Feed it all into an AI tool like ChatGPT with a prompt like: "You are an unbiased customer. Based on all this information, analyze my entire customer experience. Point out areas of friction, misaligned expectations, and opportunities where I could have created a better experience."
Review the feedback and identify one or two simple changes you can implement immediately to improve your process for the next client.

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who wants to build an unforgettable customer experience

1367: Your Greatest Pain is Your Greatest Business Opportunity w/ Kat Rogers Jan 23, 2026

Show notes

In this powerful episode, Brian sits down with Kat Rogers, a former film producer and financial advisor who transformed her most painful life experience into a thriving business. Kat shares her raw and honest journey of being penalized in the corporate world for becoming a mother, and how that rejection fueled her to create Mariposa Mastermind, a supportive community for ambitious working moms. This episode is a masterclass in turning personal struggle into a purpose-driven venture, embracing the "and" mindset to build a life on your own terms, and the incredible power of trusting your own capabilities. Kat’s story is a must-listen for any entrepreneur who has ever felt "unsortable" and is ready to pave their own path.

💡 What You'll Take Away For YOUR Business

🚀 How to identify your biggest personal pain point and transform it into a scalable business idea that serves a real need.
🦋 Why embracing an "and" mindset (e.g., being a mom AND a CEO) is crucial for building a sustainable business that aligns with your whole identity.
📈 The power of taking small, consistent "baby steps" instead of one giant leap to build momentum and skills on your entrepreneurial journey.
🗣️ How to craft authentic messaging that connects with an audience in pain, even when it’s a marketing challenge.
💪 A framework for rebuilding your identity and confidence after a major professional setback to come back stronger than ever.
🧠 Why scratching your own itch is one of the most effective ways to find a gap in the market and create a solution people desperately need.

📝 About Kat Rogers

Kat Rogers is a business coach, founder of Mariposa Mastermind, and a fierce advocate for working mothers. With a diverse background as a film producer and financial advisor, she brings a unique blend of storytelling, strategy, and empathy to her work. After experiencing firsthand how the corporate world penalizes motherhood, Kat dedicated herself to creating the supportive space she wished she had. She now helps ambitious women navigate the "messy middle" of motherhood and leadership, empowering them to reclaim their identity, joy, and strength without shame.

🎯 Kat’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Trust yourself. You are fully capable... you understand so much more than you give yourself credit for... screw everybody else's expectation... You're amazing. Trust in yourself and trust in you."

📢 Memorable Quotes

"I refused to live my life according to someone else's expectations because they will always be less than what I can deliver and they will always be more limited than what I'm capable of." – Kat Rogers
"Doing the most feminine thing possible was punishable. So a part of my identity what I was now embracing was no longer good enough to be seen in the business world." – Kat Rogers
"You don't have to run a department to be a leader. You are guiding your family, your children, to learn how to make decisions for themselves." – Kat Rogers

🔗 Links & Resources

1366: Outsmarting Billion-Dollar Ad Budgets with One Simple Strategy w/ Constantin Cornita Jan 22, 2026

Show notes

Ever feel like you’re being priced out of the market by enterprise-level giants with bottomless ad budgets? This episode is your playbook for leveling the playing field. Constantin Cornita, an engineer who found his calling in marketing, reveals how small businesses can use Google Ads to not just compete, but win in their local markets. He dismantles the myth that Google Ads is only for big spenders, showing how a technical, data-driven approach focused on revenue—not vanity metrics—can generate massive returns. This episode is packed with tactical advice on leveraging localization, understanding user intent, and optimizing the entire customer journey from click to cash, proving that the smartest, not the richest, wins the advertising game.

💡 What You'll Take Away For YOUR Business

How to make Google Ads profitable, not expensive, by focusing on revenue generation instead of vanity metrics like clicks and impressions.
The secret to outranking giant competitors by leveraging hyper-local keywords, ad copy, and landing pages to achieve a higher Quality Score.
Why understanding cultural differences in user behavior (e.g., online booking vs. phone calls) is critical for converting leads across different markets.
A breakdown of keyword strategies, including broad, phrase, exact, and negative keywords, to ensure you’re only attracting customers with high buying intent.
How to use AI not just for ad creation, but to analyze sales calls and provide actionable feedback to your team, plugging revenue leaks in your sales process.
The critical importance of conversion tracking and why running ads without it is like flying blind and wasting your marketing budget.

📝 About Constantin Cornita

Constantin Cornita is a marketing expert with the mind of an engineer. Hailing from Moldova, an under-the-radar IT hub, he merged his technical background with his passion for marketing by mastering the data-driven world of Google Ads. He honed his skills helping a pioneer in the equipment rental industry expand across Europe, learning firsthand how user behavior and marketing strategies must adapt to different cultures. Now, with his agency Activesales, Constantin brings his technical, revenue-first approach to the US market, building systems that bridge the gap between ad data and real business results.

🎯 Constantin’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Call your front desk. Call your company, pick up the phone, call them, pretend you are a customer and see how they respond to you."

📢 Memorable Quotes

“If you spend a thousand dollars on Google Ads and it generates you double, triple, or five times that amount of money, it’s not expensive anymore. If you spend even a hundred dollars and it generates you nothing, then it’s expensive.” – Constantin Cornita
“We see a lot of agencies focusing on traffic. When you see those reports that say, ‘last month we generated you 2,000 clicks’... what? Your rental company, you don't sell clicks. Google sells clicks. You sell your rental equipment.” – Constantin Cornita
“The ones that are rejecting AI, they are losing it.” – Constantin Cornita

🔗 Links & Resources

1365: Stop Managing Remote Workers and Start Building a REAL Team w/ Phillip Wyness Jan 21, 2026

Show notes

Tired of feeling disconnected from your remote team? In this episode, we sit down with Phillip Wyness, founder of Remote Flo, who flips the script on conventional remote work wisdom. Phillip reveals why focusing on your tech stack is a critical mistake and why the real key to scaling lies in the often-overlooked human elements: wellness, communication rituals, and genuine team happiness. For entrepreneurs struggling with high turnover, low morale, or the challenges of building a cohesive culture across time zones, this episode is a goldmine. Phillip draws on his 6+ years of personal remote work experience to provide a playbook for building resilient, productive, and loyal teams that not only perform but thrive.

💡 What You'll Take Away For YOUR Business

🚀 How to shift from managing tasks to leading a truly cohesive and connected remote team.
🧠 Why prioritizing employee happiness and wellness isn't a "soft skill" but a direct driver of productivity and retention.
💰 Creative, low-cost strategies for building team rituals that foster genuine connection, even across continents.
🛡️ The often-overlooked cybersecurity essentials (like VPNs) that every remote founder needs to implement to protect their business.
🗺️ How to navigate cultural differences and build an inclusive environment for a global team.
burnout-proof your business by setting clear boundaries for both yourself and your team.
🗣️ Simple feedback loops you can create to monitor team morale and address issues before they lead to turnover.

📝 About Phillip Wyness

Phillip Wyness is the founder of Remote Flo, a consultancy dedicated to helping product-focused founders build high-performing and resilient remote teams. With over six years of experience working remotely himself while living in Prague, Phillip combines his marketing and sales background with a deep understanding of the human dynamics that make or break a remote company. He specializes in creating custom playbooks that improve communication, wellness, and retention, enabling startups to scale profitably without sacrificing their team's strength and morale.

🎯 Phillip’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Consider yourself, because you're your best asset."

📢 Memorable Quotes

“A lot of [founders] are missing the knowledge with how to manage the team properly... they're focused on the tech stack, they're focused just on maximizing results, but also maximizing results also includes keeping the team well and happy.” – Phillip Wyness
“It's all these small investments, doesn't have to be much, but it can keep all your employees happy and you're just going to be having a great team.” – Phillip Wyness
"I was really violating a lot of those boundaries for myself… I realized this can't continue and I was burning out." – Phillip Wyness

🔗 Links & Resources

1364: How a "Hell Yes" Moment Can Change Your Entire Career Path w/ Jim Tarpo Jan 20, 2026

Show notes

Ever feel like you’re on a zig-zag path with no clear destination? This episode with Jim Tarpo will make you realize that’s your greatest strength. Jim shares his incredible journey from a high-stakes electrical engineering job at GE to becoming a freelance programmer, a backlit art gallery owner, and the inventor of a consumer product, Grippy Bands. This episode is a masterclass in heeding the "entrepreneurial nudges" that pull you toward your true calling, even when it makes no logical sense. For any wantrepreneur feeling stuck or believing their path has to be linear, Jim’s story is the permission you need to embrace curiosity, work through confusion, and build businesses that truly light you up.

💡 What You'll Take Away For YOUR Business

How to recognize and act on the "goosebump moments" that signal a major career shift is needed.
The essential mindset required to work through doubt and confusion for extended periods while building your vision.
Why your unique perspective is your biggest competitive advantage (and why only YOU can see certain opportunities).
How to transform an everyday observation—like a light fixture or a rubber band—into a viable business concept.
The power of saying "yes" to an uncertain opportunity and having the courage to figure out the details later.
Actionable advice for pivoting from a technical, service-based career into a creative, product-based business.
How to reframe getting laid off from a job as the ultimate launchpad for your entrepreneurial freedom.

📝 About Jim Tarpo

Jim Tarpo is a lifelong engineer, inventor, and creative entrepreneur who has spent four decades turning curiosity into successful businesses. After starting his career as an electrical engineer at General Electric, he forged his own path as a freelance test engineer. In a classic entrepreneurial pivot, he took a hard left turn into the art world, founding Fluorescent Gallery to create stunning backlit architectural art. His creative journey continued into fine art photography and most recently, the invention of a clever consumer product called Grippy Bands. Jim’s story is a powerful testament to the magic that happens when you follow your intuition and aren't afraid to build the plane as you fly it.

🎯 Jim’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"There are things that only you see and only you are good at... If you're looking at something and you think it should be a certain way, trust yourself."

📢 Memorable Quotes

“When I hung up the phone, I really could not come up with a reason to say no... it went from a maybe, it went from a no to a maybe to a hell yes, I am out of here.” – Jim Tarpo
“I was willing to work in a state of doubt and confusion for a long period of time, because I knew, I knew that it was going to pay off.” – Jim Tarpo
“I look up at the moon and I'm like, this is freedom. I said, I need this all the time... This is the meaning of being self-employed, being an entrepreneur.” – Jim Tarpo

🔗 Links & Resources

1363: The Engineer's Secret to Finding Your Business's Hidden Bottlenecks w/ Mark Inge Jan 19, 2026

Show notes

Are you drowning in admin work and repetitive tasks that keep you from focusing on what truly matters? In this episode, we sit down with Mark Inge, a former mechanical engineer turned founder of SmartWork Automation, who reveals how to reclaim dozens of hours a week by leveraging the power of AI and automation. Mark breaks down the critical difference between AI and automation and explains why finding the real problem in your business is the key to unlocking massive growth. This episode is a masterclass for any entrepreneur feeling overwhelmed, showing you how to streamline your operations, enhance your client experience, and get back to the high-value work that actually moves the needle.

💡 What You'll Take Away For YOUR Business

How to diagnose the "hidden bottlenecks" in your business that create downstream chaos and stunt your growth.
The "manufacturing assembly line" framework for mapping your business processes to instantly identify areas ripe for automation.
Why starting with a problem-first approach, not a solution-first one, is crucial for getting real value from AI and automation.
How to use AI to enhance the human touch in your client onboarding, creating a magical experience that sets you apart.
The key difference between AI and automation, and how to strategically combine them to build a powerful, efficient operational system.
Why the businesses that experiment with and implement AI in the next year will gain a massive competitive advantage.

📝 About Mark Inge

Mark Inge is the founder of SmartWork Automation, a company dedicated to helping small business owners eliminate repetitive tasks and reclaim their time. With a background as a mechanical engineer and process optimization consultant, Mark brings a unique, systematic approach to solving business inefficiencies. He moved from optimizing physical manufacturing lines to optimizing digital business workflows, driven by his own experience with overwhelm in the corporate world. His expertise lies in identifying the "upstream problems" that most entrepreneurs miss, allowing him to build custom systems that create real, tangible results.

🎯 Mark’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"In the next year, we will see so much value added in my opinion to the businesses that leverage this technology correctly. And I think those businesses are going to be pulling ahead of the pack."

📢 Memorable Quotes

“Automation doesn't have to remove the humanity from the things that you do. It can really allow you to work on that even more by taking away the areas of the tasks that you do that don't add a lot of value.” – Mark Inge
“If we can solve a problem that either saves you money or boosts your energy, you're going to be so much better off.” – Mark Inge
“A lot of the entrepreneurs that I know, they have a little bit of a challenge with authority. I want to do it the way that I want to do it.” – Mark Inge

🔗 Links & Resources

1362: Are you EXPECTING to be wrong? It might help... Jan 18, 2026

Show notes

Do you find yourself constantly asking for advice, watching YouTube videos, or reading books, hoping to find the “right” answer before you take action? This Solo Sunday episode is a wake-up call for every entrepreneur stuck in analysis paralysis. Brian unpacks the critical difference between being an advice collector and a true experimenter. He shares personal stories—from achieving a 15% email reply rate to building a top-ranked podcast—by breaking all the conventional "rules." This isn't just another motivational talk; it's a practical guide to shifting your mindset from seeking permission to creating your own data-driven path to success.

✨ Why This Matters for You

Adopting an experimenter’s mindset is the key to unlocking real, sustainable growth:

It frees you from the fear of being wrong and the pressure to find the "perfect" strategy before you start.
It empowers you to take action and create momentum, because clarity comes from doing, not just thinking.
It helps you build a business that is uniquely yours, based on what actually works for your industry, your audience, and you.
It turns every "failure" into a valuable lesson that gets you one step closer to your next breakthrough.
It puts you in the driver’s seat, allowing you to innovate and build evidence for what truly moves the needle in your business.

📝 Key Takeaways

Experiment > Advise. Stop waiting for the right answer from others. The most valuable insights will come from your own tests and experiments.
Answers Expire. The strategies and tactics that worked for someone else yesterday—or even for you last year—are not guaranteed to work today. The game is always changing.
Embrace Being Wrong. True experimenters expect to be wrong. Like Thomas Edison, they see every failed attempt not as a failure, but as discovering another way that doesn't work.
Create Your Own Clarity. As Jeff Bezos said, you only need about 70% of the information you wish you had to make a decision. The other 30% comes from taking action and seeing what happens.
Your Path Is Unique. No one has been on your exact journey. Stop trying to follow someone else's map and start charting your own course.
Your Only Benchmark Is You. Instead of asking "What's a good reply rate?" ask "How can I improve my current reply rate?" The goal is constant improvement, not hitting an arbitrary external metric.

🚀 Put It Into Action

This week, commit to being an experimenter:

Identify one area in your business where you’ve been stuck collecting advice or waiting for the "perfect" plan (e.g., marketing copy, sales outreach, content strategy).
Ask yourself: What is one small, low-risk experiment I can run this week to get real data?
Launch the experiment without attachment to the outcome. The goal isn’t to be right; the goal is to learn.

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who needs to stop planning and start doing.

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