Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Why SEO Rankings No Longer Drive Purchase Decisions Sep 14, 2026

Show notes

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-content split strategy, using LLM citation gaps and "why weren't we recommended" prompt audits to surface product and positioning issues, and reframes measurement around model consensus and citation quality rather than session volume alone.

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The prediction about search that turned out to be right Sep 12, 2026

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Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to assistants that complete tasks autonomously across devices. The conversation covers the shift from software-based agentic features to product-level integration across smart devices, speakers, and phones as the next frontier for search strategy.

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The most exiting emerging AI feature Sep 11, 2026

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AI-generated video content is evolving beyond short, generic clips. Tasia Custode of Brio Media examines the trajectory of multimodal AI video generation as tools like Google Flow mature. The discussion centers on the shift from disjointed 8-second AI clips toward storyboarded, structured scenes with narrative continuity. Custode identifies character consistency and scene continuity as the key technical thresholds separating experimental AI video output from production-ready content.

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Creator advice that still resonates today Sep 10, 2026

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Creator consistency separates thriving channels from abandoned ones. Tasia Custode, founder and CEO of Brio Media, breaks down why sustainable content strategy starts with genuine passion rather than prescribed niches. She unpacks the discipline required to sustain publishing consistency over time and explains why authentic, interest-driven topic selection outperforms formulaic channel planning.

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This was the best discontinued Google product Sep 09, 2026

Show notes

The transcript provided only contains the opening icebreaker exchange (Jordan asking about a discontinued Google product, Tasia answering "Google Reader") — it cuts off before any actual SEO discussion begins. There's no content here about challenges, strategies, frameworks, or results tied to Tasia's work at Brio Media.

Since the instructions explicitly say not to assume what the conversation was about, I can't responsibly fabricate the "data-driven challenge," "proven results," or "frameworks/strategies discussed" the task requires — none of that appears in the excerpt.

Could you share the rest of the transcript (or at least the portion covering the substantive SEO discussion), or provide the guest bio / company description? Any of those would give me the real content needed to write an accurate description.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Google Workspace feature everyone underuses Sep 08, 2026

Show notes

Content teams lose brand voice consistency across collaborative drafts. Tasia Custode, founder and CEO of Brio Media, breaks down an underused capability inside Google Workspace for enterprise content teams. She details Gemini's Refine feature in Google Docs, showing how to highlight a collaborator's edit and match it to brand voice or personal style with one click. She also outlines using the same feature to rewrite underperforming copy on demand, streamlining editorial consistency across team-authored content.

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How Creators Are Adapting to Google's Search Changes Sep 07, 2026

Show notes

YouTube view-to-subscriber ratios are declining as AI search expands into video. Tasia Custode, Founder and CEO of Brio Media, has published content weekly since 2020, building sustained audience growth by prioritizing helpfulness over virality. The conversation examines agentic search's shift from information retrieval to task completion, the monetization and attribution risks AI-generated summaries pose to creator watch time and citation value, and a performance framework built on click-through rate, retention data, and brand partnership signals rather than vanity metrics.

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What AEO strategies are not working today? Sep 05, 2026

Show notes

Most AEO strategies fail without strong SEO fundamentals in place. Jenna Hannon, founder and CEO of Hatter and former early marketing hire at Uber Eats, has built an AI search agency helping brands establish visibility across Google and AI-generated answers. The conversation covers positioning exercises as the foundation for AI search strategy, message consistency frameworks drawn from product marketing discipline, and execution models for maintaining brand coherence across traditional and AI-driven search surfaces.

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What's one marketing fundamental that AI will never replace? Sep 04, 2026

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Programmatic AI content strategies are already failing marketers. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after watching volume-based, programmatic page tactics spike and then crash. She breaks down why classic SEO shortcuts—keyword stuffing and arbitrary content length—collapse under AI search evaluation, and why answer engine optimization depends on stronger fundamental content quality rather than production volume.

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The advantage of a traditional product marketing background? Sep 03, 2026

Show notes

Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multisensor AI, FORM Kitchens, and Kyte as a fractional CMO. She breaks down why keyword specificity now outperforms broad-match traffic grabs, how legacy SEO habits actively hurt AI search performance, and what product marketing rigor brings to building durable AI visibility strategy.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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