Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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The biggest mistake brands make when trying to correct inaccurate information in AI search Sep 30, 2026

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Most brands fight AI inaccuracies in the wrong place. Alex Sherman, co-founder and CEO of Bluefish AI and former co-founder of PromoteIQ (acquired by Microsoft), now helps enterprise brands close AI accuracy gaps across search and discovery platforms. He outlines why first-party content and direct data feeds to models outperform third-party correction efforts, how large language models increasingly weight brand-verified information over unverified sources like forum commentary, and the diagnostic framework brands need to identify where their AI accuracy gaps actually originate.

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How Brands Build Trust & Visibility in AI Search Sep 29, 2026

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Roughly 20% of AI search responses contain factual inaccuracies. Alex Sherman, co-founder and CEO of Bluefish, an AI accuracy and visibility platform serving Fortune 500 brands, previously co-founded PromoteIQ, a retail media platform acquired by Microsoft. He outlines a first-party content strategy for closing model knowledge gaps, a systematic diagnostic-and-measurement framework for tracking post-optimization accuracy improvement, and a matrix-organization model for aligning search, content, commerce, and compliance teams around a single agentic marketing mandate. Sherman also details the shift toward structured brand data feeds as the next scalable pathway for influencing how models represent products and services.

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One mistake companies make when introducing AI to their organization Sep 23, 2026

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Blomma makes career support accessible to everyone, breaking down barriers that have traditionally limited who gets access to quality career guidance. The company is on a mission to democratize career development so that anyone can find the support they need to have impact and navigate this new era of work.

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How will AI transform entry level roles? Sep 22, 2026

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AI proficiency now determines entry-level career trajectory. Silvia Oviedo López, Co-founder and CEO of Blomma who previously led global content discovery and international growth teams at Pinterest and Canva, argues organizations must abandon specialist-first hiring for zero-to-three-year professionals. She outlines a generalist-first talent model built on rapid skill acquisition, redefines the specialist-versus-generalist tradeoff for AI-native teams, and details what an AI-ready organizational culture requires at scale.

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Scaling teams, culture and product in the era of AI Sep 21, 2026

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Enterprise coaching at scale demands more than generic AI advice. Silvia Oviedo López, Co-founder and CEO of Blomma and former leader of 1,500-person teams at Canva and Pinterest, shares how she's building AI-powered coaching infrastructure that personalizes context across career transitions. The conversation covers a vision-plan-execution framework for organizational transformation, portable coaching context that persists as employees change jobs, and a proactive coaching model that surfaces threaded guidance rather than waiting for reactive prompts.

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In five years will we still be talking about SEO rankings? Sep 19, 2026

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SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and recognition—being cited as the answer validator rather than just the click-through destination. The discussion centers on redefining ranking as a proxy signal, treating citations as trust recommendations, and building measurement frameworks that track recognition within AI-generated answers rather than page position alone.

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One thing every enterprise SEO team should start doing this year Sep 18, 2026

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Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models directly to surface why they aren't recommending your brand, then converting those gaps into cross-functional tactics spanning product, pricing, and promotion. The discussion moves beyond ranking-driven SEO toward using AI model feedback as a diagnostic layer for pricing and product positioning challenges.

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One SEO metric teams rely on too much Sep 17, 2026

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Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He details how to layer conversion data and engagement dimensions alongside session counts to distinguish true visibility loss from a healthier, higher-intent traffic mix, and outlines the metric framework enterprise teams need as AI reshapes the top of the funnel.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Which AI search platform are marketers paying the least attention to today? Sep 16, 2026

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Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platform measurement framework that tracks performance across every AI search surface rather than defaulting to personal usage patterns, paired with audience-segmented analysis that accounts for enterprise tool restrictions and generational usage splits to reveal true visibility gaps.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The biggest misconception marketers still have about AI search Sep 15, 2026

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76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the core measurement shift from ranking position to mention-worthiness, applying the same foundational SEO fundamentals rather than building parallel content strategies for AI-driven search surfaces. The discussion centers on unifying content strategy across traditional and AI search rather than fragmenting resources across separate channels.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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