Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Educating LLMs & Optimizing Content for AI Search Jun 09, 2025

Show notes

In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools that force website visits, and training AI agents to handle technical SEO tasks while humans focus on strategy and communication. Show Notes

Connect With:

Dale Bertrand: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Investing in AI content generation tools vs human editorial resources on a limited SEO budget Jun 07, 2025

Show notes

When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. She emphasizes the importance of prioritizing technical SEO fundamentals before content quality upgrades, highlighting how even luxury brands can fail when basic technical elements like robots.txt configurations are overlooked. Pruett recommends establishing a solid technical foundation first, as content improvements deliver minimal value when pages aren't properly indexed.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals? Jun 06, 2025

Show notes

AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM webmaster tools and more nuanced keyword research capabilities, with Bing potentially gaining competitive advantage by being first to market with these features.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is using AI to automatically generate meta descriptions for every page on your website a trend or trash? Jun 05, 2025

Show notes

Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI for meta description generation rather than using generic prompts. Both Pruett and host Tyson Stockton agree this represents a low-risk entry point for organizations hesitant about implementing AI in their content creation workflow.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will Google's approach to evaluating AI content evolve over the next 18 months? Jun 04, 2025

Show notes

Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting with immediate data collection through tools like Scrunch AI to establish baseline performance, then adopting a deliberately reactive stance while the AI search ecosystem matures before building more comprehensive strategies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will AI-generated content be indistinguishable from human content in search rankings by 2025? Jun 03, 2025

Show notes

Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content interpretation and performance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to (and not to) use AI in your SEO Jun 02, 2025

Show notes

AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across multiple LLMs can drive measurable results.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Backlinking will have a resurgence with AI search? May 31, 2025

Show notes

Is backlinking still relevant in AI search? Travis Tallent from Brainlabs discusses the evolving role of link building in modern SEO. He explains why brand mentions may become more valuable than traditional backlinks as AI technology improves at understanding context and sentiment. Tallent advocates for digital PR strategies that focus on meaningful brand references rather than simply accumulating links. Show Notes

Connect With:

Travis Tallent: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to win buy-in from upper management in your first 90 days May 30, 2025

Show notes

Winning executive buy-in as a new SEO director is challenging. Travis Tallent, SEO expert from Brainlabs, shares his strategic approach for the critical first 90 days. He recommends diagnosing problems through CRO testing for quick wins, focusing on systems rather than individual silos, and creating a clear roadmap with specific timelines for audits, reporting, and results that align with business objectives. Show Notes

Connect With:

Travis Tallent: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The big three KPIs all SEO teams should report on May 29, 2025

Show notes

Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as indicators of overall performance. These metrics effectively communicate SEO value to senior leadership in language that resonates in board meetings and investor presentations. Show Notes

Connect With:

Travis Tallent: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Related Podcasts

Links

Stay Connected