Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Advanced Global SEO Strategies Jul 14, 2025

Show notes

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international expansion strategies. Edgar demonstrates how to balance global consistency with local market nuances, leverage hreflang tags to transfer authority between markets, and adapt imagery and content to reflect cultural preferences while avoiding stereotypes.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Consolidation of Search Jul 09, 2025

Show notes

The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO strategist and advisor at Previsible, is joined by Jim Boykin, founder of Internet Marketing Ninjas, to unpack their recent merger and what it means for the future of search.

Jim shares insights from over two decades at the forefront of SEO, including how link building has evolved, what makes a “trusted” link today, and why AI isn’t replacing SEO, it’s redefining it. Discover how LLMs like ChatGPT and Google's AI Overviews are reshaping visibility, why brand mentions matter more than ever, and how SEOs must adapt to stay competitive.

Whether you're an in-house marketer, agency pro, or SEO enthusiast, this episode offers a roadmap for thriving in a rapidly transforming search landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to maintain brand visibility when users can't see search results Jul 05, 2025

Show notes

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and maps while conducting deeper research on brand perception across different buyer journeys. Lax also emphasizes the importance of understanding how content appears differently in AI platforms versus traditional search and developing new measurement frameworks for tracking performance.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing for Google's traditional search results vs emerging platforms Jul 04, 2025

Show notes

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platforms offers greater potential for innovation and future-proofing SEO strategies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will consumer behavior evolve in the next 12 months? Jul 03, 2025

Show notes

Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more efficient AI-assisted interactions. He explores the "search less, do more" paradigm where users leverage new technologies to increase productivity, while also addressing the implications of zero-click search results and how technology reciprocally shapes user behavior.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Should you build separate teams for traditional vs AI search? Jul 02, 2025

Show notes

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares this to the relationship between content and technical SEO, emphasizing that while resources may be divided, the teams must work in lockstep rather than as isolated units.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Structured Data Continue To Increase In Importance? Jul 01, 2025

Show notes

Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as search engines advance or diminish in importance. He explains how both Google and Bing recently reinforced structured data's significance, highlighting its contribution to crawling efficiency and precision while serving as a foundation for more refined communication between systems.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adaptive SEO for a Screenless, Off-Site Search Future Jun 30, 2025

Show notes

In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating rapid search evolution beyond traditional websites. He discusses how to mobilize strategic changes within large organizations, leverage observational insights to anticipate consumer behavior shifts, and prepare for AI-driven experiences that bypass traditional search entirely.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is optimizing content specifically for AI summarization a legitimate strategy? Jun 28, 2025

Show notes

Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI consumption. He distinguishes between valuable approaches like leveraging original data and proprietary insights versus less effective tactics like mass-producing consensus content or simply replicating competitors' strategies. Einberger emphasizes that content built on expertise and unique perspectives represents a sustainable long-term approach while content created merely to game AI systems will likely fail.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One word to describe the competition between Google and OpenAI Jun 27, 2025

Show notes

In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution advantage through AI mode integration while explaining that ChatGPT isn't primarily a search product despite its capabilities. Tyler shares technical insights about how ChatGPT uses both Bing's index and Google Search for scheduled tasks, and discusses significant crawling slowdowns and indexation issues affecting major websites.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.