Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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One word that describes the relationship between journalistic integrity and SEO success today Aug 07, 2025

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Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly rank well. She emphasizes that effective SEO content requires honesty, specificity for the intended audience, and the ability to fulfill user expectations—principles that mirror fundamental journalistic standards.

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Is using clickbait ever going to die off? Aug 06, 2025

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Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its promise. She argues that creating interest-driving headlines is fundamental to publishing success, while emphasizing that the real problem occurs when content doesn't fulfill what the headline promised.

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How many journalism principles that apply to SEO can you name in 30 seconds? Aug 05, 2025

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In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective SEO content must quickly establish relevance, deliver key information, and create engagement hooks to prevent single-page visits and bounces.

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Applying Journalistic Thinking & Principles to SEO Aug 04, 2025

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In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics are losing effectiveness, and how editorial intuition can be developed through data analysis and experimentation.

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Seeing a drastic decrease in clicks but not impressions? Aug 02, 2025

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Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring systems to track the impact of pivots and analyzing competitor content that appears in AI-generated search results.

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How Google's AI-powered search results will evolve over the next 12 months Aug 01, 2025

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Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for increased brand recognition while developing strategies to counter declining click-through rates.

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One word that describes the current state of E-E-A-T in AI Search Jul 31, 2025

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E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting the pendulum swing from E-E-A-T obsession toward a renewed focus on relevancy and topic uniqueness.

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Is optimizing content specifically for AIO a trend or trash? Jul 30, 2025

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AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have become the new "zero-click playground," the recent addition of links within AI overviews, and strategies for creating content that both satisfies information needs while encouraging click-throughs to websites.

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Will page speed be less important in AI Search? Jul 29, 2025

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Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performance remains important for crawlers, content quality will continue to be the dominant ranking factor. Donahue also highlights the irony that Google's own tracking tools often contribute to page speed issues while simultaneously penalizing sites for slow performance.

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How to Demonstrate the ROI of SEO Jul 28, 2025

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Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effective listening and stakeholder education. She reveals how developing comprehensive content briefs creates pathways to success, transforming reluctant stakeholders into willing participants while explaining how incorporating direct customer feedback from sales and trade show teams strengthens content strategy beyond traditional keyword research.

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