Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

AI-generated content will become indistinguishable from human content in search results? Aug 19, 2025

Show notes

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The fusion of SEO & CRO with AI/LLMs Aug 18, 2025

Show notes

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outweigh traffic volume, and reveals techniques for leveraging proprietary data to deliver unique value that generic AI content cannot match.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your publisher's plan for visibility with direct AI answers? Aug 16, 2025

Show notes

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also advises innovative companies on product strategy, including AirOps and Newfold.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Describe current SEO in the age of LLMs Aug 15, 2025

Show notes

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguing that experience in traditional SEO can actually make adaptation more difficult.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Measuring for AI Overviews/Mode vs maintaining traditional organic rankings Aug 14, 2025

Show notes

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How will SEO's relationship with content evolve in 18 months? Aug 13, 2025

Show notes

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-article traffic value against increased content production capabilities.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will AI Overviews replace featured snippets by late 2025? Aug 12, 2025

Show notes

AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He explains why AI Overviews make more logical sense for users and search engines, predicting the eventual phasing out of traditional featured snippets as AI-generated content summaries become the new standard.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO, Google AIOs & LLMs Aug 11, 2025

Show notes

Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure influence rather than rankings, conduct direct user research instead of relying on keyword tools, and optimize for multimodal experiences across platforms like YouTube and Reddit to maintain visibility in AI overviews.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Game plan for balancing journalistic quality with search performance Aug 09, 2025

Show notes

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that exceptional content published in traditional media will also succeed in SEO. Rickman argues that today's best SEO content often exceeds traditional journalism standards, creating lasting value rather than short-term ranking gains.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing for search visibility vs reader engagement Aug 08, 2025

Show notes

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative brand associations from poor content can undermine visibility gains.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Related Podcasts

Links

Stay Connected